Text | Du Debiao
The day before yesterday, the Lincoln Z went public at the following prices:
Despite the low-key price, there are no fuel-saving lamps around the Lincoln Z, such as this coincidence at this point in time: before and after the Listing of the Lincoln Z, the Cadillac CT4 quietly reduced the price by 30,000. For Lincoln, who has always pursued a price-guarantee strategy, the pressure comes not only from the three mountains of the traditional BBA, but also from many second-tier luxury separatist forces with heads and faces.
Lincoln's strategy remains the same as changing.
The 2.0T high-power version of the engine is equipped as standard, with a maximum horsepower of 246 hp and a peak torque of 376 Nm. Compared with the way BBA scores high and low power to expand profit margins, Lincoln's move, although it is a low-key posture necessary for latecomers, is not limited to posture.
The power advantage of this car is not only reflected in the book parameters, with the self-developed 8AT gearbox a few years later, Ford engineers have more experience in power and drivetrain coordination. The 8AT gearbox no longer just plays a fuel-saving role, but also begins to show its advantages in gear change speed, as a 4982mm long, wheelbase 2930mm, self-weight of more than 1.6 tons of products, Lincoln Z zero hundred acceleration up to 6.8 seconds.
Although some people in the comment area of some articles have left messages that as a non-rear-driving and McPherson front suspension product, it somewhat dilutes the aura of luxury cars, but Lincoln Z uses measured data to inform the market that it is first and foremost a king in terms of straight-line acceleration.
In addition, according to the early participation in the evaluation of friendly media disclosure, Lincoln Z suspension tuning is more solid, not blindly soft, in maintaining the family's attention to the sound insulation features, with a certain number of sports cells, I don't know if it will attract a part of the users who favor the light sports attributes.
Another effect of the outstanding power is to strengthen the competitiveness of low-end products, lincoln Z series of only two cars priced more than 300,000, most of the members in the 200,000 range of activities, so compared to some of the consumers who swing between C-class, 3-series and A4L entry-level products and second-line luxury products, especially for potential passengers struggling in 1.5T small displacement engines, the 2.0T of 06.8 seconds is still much sexier.
Of course, in addition to the external environment, another challenge comes from the family itself, it has a pioneer called MKZ, this new member Z to rely on the SUV family members to empower, this background is almost equivalent to restarting the car plate.
Lincoln's understanding of this is more sober, first of all, he played a word game on the naming, maintaining a connection between "Z" and "MKZ", which is a continuation of incense, and "Z" is consistent with the names of the aborigines in the Internet age.
This pun strategy is also reflected in the product level, as a fuel product, Lincoln Z as far as possible to put on the cloak of smart products, from the front face design to the through-type taillights, in the posture, Lincoln chose to approach the new forces, especially the huge screen in the cockpit.
This 27-inch, 1.1-meter-long panoramic screen is first of all a carrier of the car's functions, such as supporting multi-touch, that is, the main co-pilot can operate at the same time, which means that it can support split-screen display according to the function.
This logic is interlocked, the large screen in the human-computer interaction, the function display in the card presentation (this is the display mode of the mobile phone), while one finger, two fingers, three fingers also correspond to different functional subdivisions, such as sliding, zooming, and the function interconnection between the screens, thereby achieving the main co-driver's screen area function sharing, and support switching to the panorama state, and finally, when the five fingers are closed, the screen can return to the main interface.
This is actually the transfer of lincoln's physical buttons to the large-screen operation, coupled with the voice control system, the ultimate goal is convenient operation. Of course, traditional users who love physical buttons do not have to stay away, because there are still chrome physical buttons in the air conditioning control area and the functional area on the inside of the door.
At the same time, this giant screen can also use high resolution to play the role of atmosphere group members, such as working with the 128-color atmosphere lights in the car to create a deep starry sky and move the meta-universe into the car.
Compared with other members of the family, the Lincoln Z cockpit design has a "defection" color, from the original physical buttons, neat design to highlight the texture of the style, and gradually transformed into a virtual space-themed intelligent cockpit, this transformation actually points to the future Ford and even the Lincoln family in the field of intelligent pure electric products design direction, to some extent, Lincoln Z is an outpost work.
At this stage, Lincoln Z chooses the strategy of wandering between traditional hardcore forces and intelligent routes, giving it the opportunity to win the favor of two types of users, although the use of the latter route is somewhat "follow-up", but for Lincoln, who restarts the car sector, it is the safest and safest way to go up the base.