Sohu Fashion【Chinese Style・Style Good Thing】
Decode the latest trends of Chinese brands
A few days ago, Sister SO was suffocated by Zhou Yun's group of forbidden city blockbusters.
The red wall of the Forbidden City is equipped with white Ruixue, the atmospheric red is equipped with plain satin cheongsam, the elegant disc hair is equipped with exquisite hairpins, and the emerald ear line is equipped with the long neck of the swan... Exquisite and graceful.
Zhou Yun is not only beautiful, but also exudes an elegant and calm, atmospheric and leisurely atmosphere, which is probably the 3D stereoscopic version of the four words of "everyone's girly show" in Chinese's heart. (Applause praises director Jiang Wen's aesthetic)
Zhou Yun attracted so sister not only with appearance, but also with clothes. Look at this Chinese wear, the jacket silhouette is simple, the cut is atmospheric, the retro red background with gold pattern is full of luxury, and the white cheongsam with lace fabric is used inside, so that the whole body shape adds a little feminine delicacy and delicacy on the basis of "expensive".
Where did this garment come from? First of all, the brand name that flashed in soo's mind was naturally - UMAWANG, after all, Zhou Yun had worn its skirt N times to be beautiful.
(Zhou Yun in UMAWANG)
But after some research, it was found that this time Zhou Yun was actually wearing an unknown brand, called Wuyunjian.
Although this brand may not be heard of, there is a lot behind it! The founder of the brand is called Xihua, this name you may not be familiar with, but her husband's name - Lin Yilun you must know! Yes, Wuyunjian is a brand founded by Yilun Lin's wife, Xihua.
Xihua once won the runner-up of the "Beauty in the Flower City" advertising rising star competition - actors Zhang Yan and Su Jin were all from this competition. After marrying Lin Yilun, Xihua returned to the family, in addition to being responsible for her husband and godson, beautiful as a flower, is engaged in investment.
Xihua, who is a model, is tall, temperamental, and fashionable, and she has begun to wear her own designed clothes many years ago.
After the outbreak of the epidemic in 2020, Xihua began to hand-cut clothes from her collection of fabrics, an experience that not only allowed her to find an internal balance during the quarantine, but also made her realize that Chinese aesthetics is the philosophy of Chinese settling the body and mind.
After that, Xihua began to collect fabrics with oriental classical beauty, making her ideal comfortable, good-looking, comfortable and open-minded "Chinese beauty clothes", and then founded the "Five Clouds" brand.
I have to say that the appearance of Xihua and Zhou Yun is really a little similar, both belong to the tall, slender, temperament elegant atmosphere type, Zhou Yun can wear Xihua's design out of this charm is also reasonable.
Speaking of the classical beauty of this week's amazing time, there is another one that must be mentioned, that is, Lou Yixiao.
At a recent event, she double-clicked to attend the red carpet in the form of Tang Style. Her appearance this time was inspired by the famous Tang Dynasty painting "Lady of the Hairpin Flower", the original painting depicts the story of six beautifully dressed noble women and their maids visiting the garden at the turn of spring and summer.
("Lady of the Flowers", Tang)
It is said that Lou Yixiao's specially restored and customized Hanfu according to the traditional system took three months to create, and her love for traditional aesthetics is really sincere.
March is a season for women, and many Chinese brands have officially announced new brand spokespersons on the occasion of Women's Day.
ELLASSAY announced actor Jin Chen as the brand spokesperson and released the 2022 spring/summer blockbuster film in which Jin Chen appeared. This series of blockbusters, led by the famous fashion photographer Mei Yuangui, is inspired by the spring pink wax color system, capturing Jin Chen's spontaneous and elegant fashion tension, presenting a bright and fashionable feminine color.
CAROLINE officially announced Chen Turing as a brand ambassador, and cooperated to launch the brand's 2022 summer "Chasing Summer Collection" series of fashions, retro green satin suspender dress, pink sleeveless dress, pure white lace dress, yellow pastoral style floral skirt... Under the interpretation of Chen Turing, all of them show the natural vitality of summer.
LANCY announced the signing of Zhang Hong, china's first Olympic gold medalist in speed skating, as the brand exploration ambassador of the Global Joint Series, to interpret the self-confident and tenacious inner strength of the series and deeply explore the connection and change between the city and nature.
Huaxizi official announcement actor Liu Shishi served as the global spokesperson for brand makeup removal, and in the official announcement poster, the poems travel through ancient and modern times and interpret the beauty of balance.
Designer brand loss in echo launched the Spring/Summer 2022 series of blockbusters with the theme of "Signal Interruption", allowing five fashion opinion leaders such as Ma Jie, Greasy, Shen, TUTU, and Daning to turn off the network and step into the natural field to present their truest selves. Although the five women have different ages and identity backgrounds, they are not limited by age, do not accept the definition of labels, dare to break the shackles, and live out the favorite free look of this class of girls.
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Spring is back on the ground, it's time to start exercising! No, Song Yanfei, Chen Turing, Mengziyi, Hu Bingqing, Li Yitong, Wang Shiqing and other female stars all invariably put on ANTA's "Absolute Purple" sunscreen series and walked into the sky and the earth to welcome the bright spring light.
The fresh macaron color scheme is super suitable for spring and summer, and the plmms are super good to match. This sunscreen suit has the dual blessing of anti-ultraviolet technology and ice skin technology, and the original yarn type fabric can be permanently anti-UV. The style of moisture-absorbing and quick-drying fabric allows sweating to instantly take away heat, while sunscreen and refreshing.
Hongxing Erke also recently released the Qibang Ji Technology Running Shoes, "Qi" represents the original power of human life activities, and the brand hopes that this running shoe can really help users improve their pace. By continuously upgrading the evolved midsole material, the elasticity is increased by 23%, and the elasticity of the upgraded sole is close to 80%, which can effectively alleviate the fatigue of calves and foot joints during running, and achieve the progress of 2.6% less weight of running shoes than the previous generation. There are a total of 6 colors in the first place, and the helper surface is woven with high-strength knitted yarn, which is light and transparent at the same time.
Finally, let's use this set of HEFANG 2022 Barbie collection jewelry to make a perfect ending for this video. Designers incorporated sports elements such as dumbbells, elastic bands, tennis balls, and hula hoops into their designs, reinventing the aesthetics of sports fashion. Spring is in full bloom, and I hope that these ingenious design pieces can help you create the most perfect state and greet a better life with vitality and optimism!