Half empty, half full
Half brave, half cautious
Half passion, half love
Half full of pride, half hearted
Golf with a long history is such a high-end sport that is full of charm, constantly breaking through itself, polishing its heart and pursuing excellence. When Chinese culture meets the trend of the world, with the precipitation of time, golf has also brewed a different fragrance in China.
The WCGC World Corporate Golf Challenge is an internationally renowned golf tournament with a history of 25 years, aiming to promote business exchanges and cooperation among entrepreneurs through golf, a sport loved by entrepreneurs around the world. Since entering China, through innovative cross-border cooperation with Luzhou Laojiao • Guojiao 1573, it has promoted the cultural exchanges of members of different cultural backgrounds through interactive golf events, liquor tasting and mutual learning, and has continuously released the eternal charm of Chinese culture to the world. On the course of the 2020 Finals, Li Weijian, the founder of the Golf Channel, was interviewed, let us follow the unique perspective of media people and enter a different WCGC.
Q: Hello fourth brother, it is a great honor to interview you on behalf of the WCGC China Organizing Committee, as the founder of the golf channel, you have experienced various golf competitions, from your point of view, what do you think is the biggest highlight of the National Cellar 1573 WCGC China Competition?
We have been doing TV golf broadcasting since 2007, and have done a lot of events, this cooperation with Luzhou Laojiao Guojiao 1573WCGC China, I think the biggest highlight is that amateur golf competitions can be combined with international event IP, (so that amateur players have the opportunity to appear on the world-class event stage) This is the dream of being an amateur player.
Like playing PGA games, players also pass through second-level events, first-level events, and then have the opportunity to participate in the final tour. The same is true for WCGC events, first select players from the sub-station cities, after playing the sub-station competition, before advancing to this finals; after the annual finals won the championship (total par, net par champion), he can participate in the WCGC Global Finals - this is a very formal competition, I think as a player it is a very honorable thing, but also very happy to be worth fighting, to play better results.
Q: As far as I know, this competition has introduced live broadcasting for the first time, what do you think will be the promotion of the entire event by joining the live broadcast?
As an amateur golfer, he received very little attention at the game site, twelve thousand, but after passing this live broadcast, it was infinitely magnified. For example, if I am a contestant, I will definitely mobilize my family: my wife, children, grandfather, grandmother, and other relatives and friends to see and achieve the effect of multiplying one by five and multiplying by ten. We know that almost all the people who participate in this competition are entrepreneurs, as business owners, they come to participate in the competition, and they will definitely notify the people of the enterprise to come and watch together. The employees of the company continue to spread, that is, one person participates in the competition, but infinitely magnifies the competition, so I think this kind of live broadcast is very effective.
In addition, with the development of the entire technology now, we originally broadcast through the TV, may not be bad for a minute and a second, can not be less, now with a platform, network-style live broadcast, we can 5 platforms, 10 platforms, or even 20 platforms at the same time to live broadcast, and everyone can see on the mobile phone, there are not too many strict restrictions on time, the time of broadcast is more free.
The most important thing is that the whole production is much better than before, the TV production is very strict, the requirements are very high, the cost of satellites, microwaves, etc. is particularly high, and now this production is spread through the platform, I think this is a very good form.