In 2015, Fuji (China) Investment Co., Ltd. was established in Changning. For a long time, the company has been rooted in China, with Shanghai as its sales headquarters, building production bases in many places, carrying out research, production and sales, and bringing delicious and healthy food to people through plant-based food raw materials.
The Fuji Oil Group has four business areas
(Vegetable oils and fats, business chocolate, emulsified fermentation materials, soy protein business)
Simple raw materials + fine technology make the delicacy extraordinary
Chocolate, malice, shortening...... If you love pastries, then these food ingredients must be familiar to you. As a long-term supplier of the world's leading food 500 companies, Fuji Group's products have long been used in thousands of households and are welcomed for their unique deliciousness and health value.
In 2023, Fuji Oil will launch the fresh cream brand [Leqi]
Innovative research and development of a series of compound creams
According to reports, Fuji Oil entered the Chinese market in 1985 and has now formed a nationwide production, sales and service network with Shanghai as its sales headquarters, four production bases in Zhangjiagang, Zhaoqing, Jinshan and Tianjin, and sales offices, baking centers and customer service centers in important regions of the country. With more than 20 years of experience in the Chinese market, Fuji Oil is a leading one-stop solution raw material manufacturer for major food manufacturers at home and abroad, such as oil, fresh cream, malice, costar, chocolate, soy protein, and plant peptides.
With palm, cocoa, and soybeans as the main raw materials, the Fuji Group has developed four businesses: vegetable oils and fats, chocolate for business, emulsified and fermented materials, and soybean processing materials, with the aim of providing a wide variety of "delicious and healthy" products to various companies and customers.
It has 16 chocolate factories in 10 countries around the world
What kind of skill does it take to make a delicious chocolate? As one of the leading professional manufacturers of bean to chocolate in China, Fuji Group is not only able to produce the entire line from cocoa beans to chocolate, but also to control the evolution of cocoa flavor throughout the process to produce a "melt-in-your-mouth" taste. Masataka Minemura, chairman of Fuji (China) Investment Co., Ltd., explained in an interview, "The taste of chocolate is determined by the fat inside, and only when the fat is controlled at a fixed concentration can the chocolate have the effect of crispy on the outside and soft on the inside." Fuji Group, with its long history and expertise in the chocolate industry, has mastered this code.
Excavating Healthy Raw Materials and Developing "New Quality Productivity" for Food
Plant-based food ingredients are the focus of Fuji Group's business. "On the one hand, compared with animal fats, vegetable oils and fats are not easy to coagulate in the human body, and can play a good role in protecting blood vessels; On the other hand, the benefits of growing plant-based raw materials for the sustainable development of the planet are also clear. Masaki Minemura said.
The factory floor of Balomy Chocolate Manufacturing (Shanghai) Co., Ltd., a subsidiary of the Fuji Group
In order to make use of the health value of plant-based raw materials, the Fuji Group develops products such as soybean peptides and soybean polysaccharides by extracting the possibility of soybeans from the viewpoints of nutrition, deliciousness, and functionality. According to the relevant person in charge of the company, "soybean peptides are rich in nutrients and can be stored in liquid form, and at the same time, various elements required by the human body such as calcium are added, which is a high-quality choice for liquid food." "Compared with traditional liquid food, the addition of soybean peptides makes it easier for the human body to directly absorb nutrients, and avoids secondary pollution of powder brewing when injecting liquid food." The fluffy ingredients we provide for nursing meals eliminate the need for strenuous chewing and swallowing, and are also very easy for seniors to eat. The relevant person in charge of the company said that this is also an innovation made in response to the aging wave.
Honorary certificates from all walks of life and product partners
The diverse needs of people for food and beverages have led to a variety of innovations in the Fuji Group. Based on its core technology, the Fuji Group has been continuously creating new food products that meet various requirements through disassembly, assembly, and technology integration, and has obtained 1,360 patents. How can people with seafood allergies taste the taste of shrimp? At present, Fuji Group has used technology to reproduce the taste of shrimp with soy protein, and has completed the production of shrimp as a substitute raw material.
In order to better meet the needs of its customers, the Fuji Group has also established the Fuji Sunshine Plaza, which serves as a platform for the creation of new products and menus. "We want to be the best partner to solve problems with our customers, connect the products they need with the technologies we have cultivated, and discover potential needs that have not yet been seen in the market." The relevant person in charge of the company said.
Many well-known and popular products on the market are born in various Sunshine Plazas. Masataka Minemura told reporters, "At present, Fuji has set up 7 'Sunshine Plazas' in China, and through trial manufacturing, holding seminars, proposing solutions and other modes, communicating with customers, combining the latest information, wisdom and technology, and jointly leading new product trends." ”
Based in Shanghai, create the future of emerging technology
The terminal products of Fuji Group's cooperative enterprises are widely supplied to the Shanghai market, becoming an important part of citizens' lives, and bringing convenience and beauty to Shanghai citizens while cooperating with major food brands.
Today, Fuji (China) Investment Co., Ltd. has been settled in Changning for nearly 10 years. "Aiming at" Changning's Fengcun Masataka, said, "The reason for choosing this place is first, high-quality human resources, and second, a fair business environment. "As a multinational regional headquarters enterprise in Changning District, the company has always been concerned by the Changning District Government and various commissions and bureaus. Changning District adheres to the "three-level and three-system" contact service enterprise mechanism, and accurately visits enterprises, while Chengjiaqiao Street, as the main service body, actively responds to the daily operation of enterprises.
As a gathering place for high-end talents, Shanghai has unique advantages, and Changning has also continued to launch a full range of service measures to attract talents, promoting the continuous acceleration of regional economic growth. At the same time, Changning continues to create a first-class business environment based on the rule of law, promotes the continuous improvement of the perception and satisfaction of market players in the business environment, and contributes to the high-quality development of the regional economy.
"In Shanghai, the diversity of the diet is particularly prominent, which also inspires us to continue to develop more delicious and healthy products to meet the market demand." Masataka Minemura told reporters that Fuji Group has prepared to apply for a high-tech enterprise in Shanghai, in order to make greater contributions to the innovation and development of China's food industry. "We hope that through all-round innovation and development, Fuji will become a global company that supports consumer health." Masataka Minemura said. Fuji (China) Investment Co., Ltd., which has grown together with Shanghai, is also pursuing a new future.
The picture is from the interviewees
Written by: Tan Yimao
Editor: Cheng Qian
Editor-in-charge: Wang Bo
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