Recently, "hard-line" Yoon Seok-yue was elected as the new president of South Korea. A cascade of butterfly effects spread. Among them, what worries players is whether Korean games can return to China? This has also cast a shadow over the Exchange of Chinese and Korean games that have been interrupted for several years.
Regarding whether and when Korean games can return to China, last year's macro level released some signals, which once made people see hope.
2021 is the year of cultural exchange between China and South Korea, and CCTV signed a cooperation agreement with KBS Television in South Korea, which is considered to be a new starting point for the recovery of cultural exchanges. As a cultural entertainment product, games are extremely influential among the people of the two countries, and they can indeed get policy dividends from them.
In fact, the two Korean games "Black Desert" mobile game and "OtherworldLy" got the precious game version number in the middle of June last year, 5 years after the last Korean game to enter the Chinese market, "The Ninth Continent".
Korean games have not been able to drive straight into the domestic market for a long time, but these two games have made a good start, and Korean game IP die-hard fans seem to be like the New Year. Although but... This year, there are still people playing Korean games, is this something to say? (Automatic dog head life saving)
And Yin Dagang has always been the head of the beautiful national horse, and his appearance may make the Korean tour industry further into difficulties, it is difficult to step into the domestic market, and thus be brought into a deeper quagmire. According to the data, the total revenue of Korean mobile games last year was only more than 30 billion yuan, which is about 1/10 of the revenue of China's game industry, and it can be said that after the disconnection with the Chinese market, the development of the Korean game industry has become more and more backward.
u1s1, if there is no unfriendly person elected this file, DNF such a big Korean IP mobile game, or still hope to smoothly enter the domestic market, hollow out the Chinese players' purse, and by the way pull a miserable Korean game industry. After all, with the national degree of DNF, it is not difficult to make money.
The DNF mobile game version test has not yet been finalized, which also shows from the side that it may not be so easy to land in the future.
By analogy, the Korean national mobile game "Paradise M", which has made a lot of money in the European and American markets, is also very likely to be unable to get the blessing of the domestic market and make the income plate bigger.
So many Korean games, it may be a pity that the future of this new big guy may be buried, affecting the exchange of Chinese and Korean games.
Some rejoice, some grieve. Hanyou games are suffering from no way to enter, but there are also Korean games that live well in China and make a lot of money. This game is based on the signature product of the Korean game company Blue Hole, "PUBG", "Peace Elite".
At that time, "PUBG" turned out to be a global killer with the "eat chicken" gameplay, although the idea of the game was reprocessed by European and American bigwigs according to the movie, but it did not affect the creative ability of Korean games to be recognized by the world.
Due to well-known reasons, Han You cannot enter the country, but tracing back to the source, "PUBG" itself is too violent, which is the main reason why it cannot pass the trial. In order to divide the Cake of the Chinese Market, PUBG successfully met with domestic players as "Peace Elite" and made a cut with the mother IP, becoming a national-level tactical competitive mobile game.
"Peace Elite" has been at the top of the App Store best-seller list for many years, and its cumulative revenue has also broken through tens of billions of yuan, which can also be regarded as helping Korean game IP earn enough noodles. The treatment of "Peace Elite" in China is really enviable, suffering so many Korean "brothers" that they may not get the number plate in line.
For us, even if we do not consider the impact of South Korea's bad decisions in the past, with the global market position of the domestic game industry, we do not need to rely on Korean game IP at all, and that era has long gone. Therefore, whether Korean games come or not, it has no impact, what to do.