"Everything can be blind box" as a network meme is well known, related topics spread rapidly on the Internet, this emerging business or marketing model in the past two years in different fields of penetration speed is amazing. Nowadays, the blind box is not only filled with handmade models sought after by young people, but also fresh vegetables, live pets, snacks and cosmetics, fast food takeaways and other products, and even service information such as recruitment positions and promotional discounts.
01 Creating gimmicks for malicious marketing
Blind boxes naturally have advantages for merchants, consumers are actually in an unfavorable position to buy and sell, in the face of information asymmetry, consumers are difficult to judge the true value of goods, and become victims of marketing gimmicks.
02 Evade quality assurance and harm the rights and interests of consumers
Previously, fresh blind boxes were popular in some areas, and consumers reported that the quality of fruits and vegetables received was uneven, or the fruits and vegetables received were not their favorite foods. For sellers, slow-selling and difficult-to-sell goods are successfully cleared through blind boxes.
Blind boxes are also often used as lottery, or as shopping giveaways, but in practice, such operations have become an excuse for merchants to evade quality assurance responsibilities or evade after-sales service.
03 Endangering personal safety
Pet live blind boxes have caused heated discussions, blind boxes contained in addition to cats, dogs and other animals, but also some wild animals. The China Consumer Association also issued a reminder that pet live blind boxes actually have multiple risks such as lack of inspection and quarantine and even endangering personal safety. Even pets that have been inspected and quarantined are prone to emotional loss of control and injury during transportation.
04 Infringement and plagiarism
Blind boxes were born in the field of intellectual property rights, with a variety of "joint models", "hidden models", "limited editions" handmade blind boxes were speculated to high prices, cottages, replicas on the rise. Blind box infringement disputes have emerged across the country, and the blind box reformers who appear on the Internet have also been reminded by lawyers to "be vigilant against the risk of infringement".
05 Encourage irrational consumption
The most controversial thing about blind boxes is to promote irrational consumption. Many blind box goods are not priced reasonably, and there is a serious premium, a large number of consumers open blind boxes addicted, further spawned the downstream market speculation, speculation and other issues, continue to coax the price of blind boxes. Under the tearing of various forces, consumers eventually paid for the sky-high price of the blind box.
Conclusion: As a popular model, blind boxes have their natural attraction, but the standardization of blind boxes is the trend of the times, and buying blind boxes is not "blind" is also what consumers need to pay attention to at all times.
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