In the era of consumption, is it the needle business logic or the internal demand that governs us?
Are we choosing our way of life, or is it the way of life that dominates us?
Are we masters or slaves?
Jens Foster, a famous contemporary German psychologist, starts from the classic scenes and daily behaviors of life, focusing on the two keywords of "existence" and "possession", accurately disassembles the psychological mechanism behind the purchase behavior, vividly outlines the psychological portrait of the consumption era, and solves the psychological dilemma of the consumption era between talking and laughing.
The author cites the classic concepts of "possession" and "existence" by the philosopher Erich Flåm, cleverly dismantling the core appeal behind the purchase behavior, and also paying more attention to the pluralism and complexity of the consumer behavior itself from the perspective of psychology. In the analysis of possession and existence, the author intersperses a large number of life examples and theoretical interpretations from different angles, revealing the relationship between people and things, possessiveness and self-realization reflected by the behavior of "buying". As a result, readers can have a more accurate insight and deep understanding of the daily behavior of "buying", which occurs too often and are not aware, and have a more rational thinking about what a "good life" is and how to achieve a "good life".
