Tesla was recently named "Best Overall Luxury Brand" by car valuation and automotive research firm Kelley Blue Book at the 2022 Brand Image Awards, which recognizes automakers who are loved by car buyers.
As the Kelly Blue Book points out, brand image is the first step for consumers to know the brand, and if it wants to have a good brand image, automakers must improve the recognition, excitement and attractiveness of their new car, and Tesla has clearly done this.
Tesla has won the "Best Overall Luxury Brand" award at the Kelly Blue Book Brand Image Awards for the third consecutive year, and while the company's vehicles don't necessarily meet the traditional characteristics of luxury cars, Tesla still stands out for its outstanding technology, performance and safety, and some people often compare electric vehicles such as Tesla's Model 3 with the ubiquitous iPhone. In addition, Tesla not only won the "Best Overall Luxury Brand" in the 2022 Brand Image Awards of the Kelly Blue Book, the company also won the "Most Valuable Luxury Brand" award and the "Most Exquisite Luxury Brand" award, which also proved Tesla's leadership in the field of electric vehicles, and Tesla was positively evaluated by consumers both its entry-level Model 3 and top Model S models.
"Pure electric, special style and high technology are the hallmarks of Tesla, but they also have amazing performance and the potential ability to travel up to 300 miles (about 482 kilometers) on a single charge, which led us to choose Tesla."
For the 2022 Brand Image Awards, Kelly Blue Book said they listened to more than 12,000 market consumers, and Kelly Blue Book also specifically noted that its respondents know something about vehicles and that their reliability and credibility are in line with the needs of the public.