On March 11, foreign media GSMARENA reported that @Onleaks announced a set of exterior renderings of Sony Xperia Ace 3.
The Sony Xperia Ace 3 uses a 5.5-inch straight screen, water drop bangs, and a large and small bus. Measuring 139.7 x 68.6 x 9.1 mm, it is quite close to the iPhone SE 3 in length and width, while the iPhone SE 3's 7.3 mm is much thinner.
The Reason the Sony Xperia Ace 3 is so thick is because it has a 4500mAh battery crammed into the relatively small body. The previous generation, the Xperia Ace 2, was released in May 2021 and was the world's smallest 4500mAh phone at the time, which was a rarity. Nowadays, not many manufacturers will produce new small-size mobile phones, after all, it is difficult for small-screen mobile phones to have a large market, and even the iPhone 14 is likely to cut the mini model.
Sony Xperia Ace 3 uses a side fingerprint scheme with a single rear 13MP lens, 6GB of RAM, and a built-in 4500 mAh battery, and the SoC is expected to be Qualcomm's low-to-mid-range model. In terms of overall product strength, it is difficult to compete with the iPhone SE 3, and its advantages may lie in the low price and good lens imaging quality.
The Japanese love small mobile phones, which is related to the long commute characteristic of its urban circle, where people need to control the phone with one hand when squeezing the Shinkansen. iPhone SE 3, iPhone mini occupy the high-end market, Sony and other manufacturers are expected to share in the low-end small screen mobile phones.
IDC data shows that in the second quarter of 2021, the iPhone was the best-selling mobile phone in the Japanese market, and the Chinese brands that attacked the city abroad became "Others".
Japanese mobile phones are usually bound to operators, operators have a very strong right to speak, and it is difficult for domestic brands to obtain high market share after coming in. With the competitiveness of domestic mobile phones, products such as Sony Xperia Ace 3 are more difficult to survive in the market. Although the contract machines of Japanese operators are cheap, the phone bill is very expensive. In this case, it seems more cost-effective for Japanese people to buy high-end mobile phones.