As the largest shopping festival in China, the Double 11 Shopping Carnival, known as China's Black Friday, is also one of the favorite online shopping festivals of Chinese consumers. Since Tmall founded the Double 11 Shopping Carnival in 2009, every year's Double 11 has been the most anticipated day for consumers, on this day, they can buy the goods they want at a preferential price.
The rapid development of the Internet has also made new changes to the Double 11 Shopping Carnival, and the Double 11 Shopping Carnival under the emerging model is developing rapidly under the dual guidance of e-commerce platforms and live streaming. This year's Double 11 came 20 days earlier than before, and the sales of the live broadcast room on the day of the pre-sale day exceeded 10 billion.
<h1 class="pgc-h-arrow-right" data-track="6" >, the Double 11 Shopping Carnival is a double carnival for consumers and merchants</h1>
In 2009, Tmall founded the Double 11 Shopping Carnival, which was initially only an event joined by a small number of merchants. But the sales of that year were indeed very hot, which also allowed Tmall to see the gap in the Internet market in this regard, and then every year's double 11 Tmall was to promote this double 11 shopping carnival.
The annual Double 11 Shopping Carnival is one of the consumers' favorite festivals, on this day many of the goods are the largest discount of the year, and some families are even waiting for the Double 11 Shopping Carnival to buy furniture when the Double 11 Shopping Carnival comes.
The reason why the strength of the double 11 shopping carnival is so big is first of all related to the activities of Tmall, Tmall will count the merchants participating in the double 11 before this day, and then plan the activities between the merchants, and the idea of small profits and high sales is also developed from here.
The second is that consumers believe that there will be activities on this day every year, and they will naturally concentrate on this day to consume. And the merchants are also aiming at this day to carry out activities, coupled with the supervision and control of Tmall, the Double 11 Shopping Carnival can really be described as a carnival for consumers.
In addition to the carnival of consumers, the Double 11 Shopping Carnival is also a carnival for merchants. At this time of year, the lights of the headquarters of major e-commerce platforms are bright all night, and employees of e-commerce companies also gather together to work overtime.
In addition to them, the derivative industry and derivative industry of e-commerce are also busy days. Express delivery stations send and receive couriers non-stop, store customer service takes turns, and express delivery lists are printed out one by one, which are all part of the annual Double 11 shopping carnival.
It is also so that the annual double 11 is not only the carnival of consumers, but also the carnival of merchants, compared with the expectations of consumers, the annual double 11 shopping carnival is the day that merchants are more looking forward to, and it is also the day that Tmall is more looking forward to.
<h1 class="pgc-h-arrow-right" data-track="14" > two, the first day double 11, Li Jiaqi's sales exceeded 10 billion, and Wei Ya exceeded 8 billion</h1>
Since the beginning of this year, live streaming with goods has become one of the most popular jobs, and the entire industrial chain formed around the Internet e-commerce is preferred by the market, and the popularity of live streaming with goods is not expected by everyone.
This year's Double 11 is 20 days earlier than in previous years, and on October 20, the first day of Double 11 has already begun hot sales. According to statistics, on the night of the first day of Double 11, the sales of Li Jiaqi's live broadcast room had reached 11.5 billion, and the sales of Wei Ya's live broadcast room also exceeded 8 billion.
This terrible sales volume was not expected before, and even on the night of the first day of double 11, Taobao APP collapsed because consumers were too enthusiastic, and once rushed to the first place in hot search. The four words "Taobao collapsed" not only did not make Tmall feel afraid, but also gave an unexpected advertisement to the Double 11 Shopping Carnival.
The rise of live streaming has further promoted the festive atmosphere of the Double 11 Shopping Carnival, and consumers are also very recognized for live streaming. Most consumers feel that there will be an immersive feeling when purchasing goods in the live broadcast room.
It is also the sales model of live streaming with goods that has completely changed the sales model of the e-commerce industry and made the live broadcast industry appear new vitality. More and more anchors, and even the number one anchors of major platforms, are transforming into live streaming with goods, and there are more business owners like Luo Yonghao who live to repay debts.
This year's double 11 first day sales Taobao two major anchors one exceeded 10 billion, a sales of more than 8 billion are very good, and this year's top five sales are all domestic goods. This also precisely shows that the advantages of domestic goods have been highlighted, and consumers will choose domestic products to buy more when choosing goods.
The idea that domestic goods are not as good as imported goods has been gradually eliminated, and the top five domestic brands sold this time are Nature Tang Mask, Xiangyi Materia Medica Mask, Youshi Face Cleanser, Fufu Light Face Acne Patch and Winona Mask.
<h1 class="pgc-h-arrow-right" data-track="22" > third, will the double 11 be held after the popularity of live streaming</h1>
This year's double 11 is 20 days earlier than in previous years, why is this? Tmall responded that it was to make more consumers participate in this activity. In previous years, the Double 11 shopping carnival was often only one day, and it all started at midnight that night, which was unfair to some consumers who did not have enough time.
This time, the time of the Double 11 Shopping Carnival is advanced, and the activity time is relatively extended, which can cover more consumers and allow consumers to have more time to choose the goods they want. In fact, this is indeed a good thing for consumers, sometimes in the double 11 just ended and think of buying other goods, but the activity has passed, this activity extension can ensure that this situation will not occur.
And before the double 11 is often at zero o'clock, many people have to stay up all night to pay and make up the final payment, and this year's double 11 is not only 20 days in advance but also arranged at eight o'clock in the evening, which makes many consumers say that Tmall is more humane this year.
This year, the bigger factor for Tmall to extend the time is also the rise of live streaming with goods, merchants for live broadcast room discounts will exist all year round, and double 11 is only one day a year. Therefore, Tmall has extended the activity time of this year's double 11, and under the prosperity of live streaming, does double 11 still need to be held once a year? This has also become a problem for many people.
In fact, the extension of the double 11 time also shows that Tmall is difficult to face the fact that the sales of double 11 are declining. Extending the activity time is nothing more than one of the conditions to ensure the stability of sales on the day, if the sales are lower than in previous years, it is difficult for Tmall to take the golden sign of stable double 11.
<h1 class="pgc-h-arrow-right" data-track="28" > conclusion</h1>
The annual Double 11 shopping carnival is the most important day for merchants, and the sales performance of this day is also their gimmick and advertising for the coming year, and if the business is dismal that day, then it is difficult for consumers to choose it.
This year's double 11 Although Tmall extended the time in order not to decline in sales, but this year because of the blessing of live broadcast goods on the first day, Li Jiaqi's live broadcast room sales exceeded 100 million, and Weiya live broadcast room also exceeded 8 billion, and I believe that the total sales of this year's double 11 will not be lower than in previous years, and the rise of domestic products is also one of the major highlights of this year's double 11.