March 9 news, in the just-concluded 2022 "high-energy delivery" theme spring special event, Apple released a series of new hardware products including the iPhone SE 3, iPad Air 5 and so on.
iPhone SE 3
According to the press conference, the iPhone SE 3 uses the same design as the previous model. It is equipped with a 4.7-inch display, a 12-megapixel camera, and is equipped with an A15 bionic sensor and an iOS 15. In terms of networking, it supports 5G network communication. At the same time, its battery life is longer and more durable. In terms of fuselage color matching, there are three colors to choose from, namely midnight color, starlight color and red color.
In terms of launch, the iPhone SE 3 will be available for pre-order from Friday, March 11, and will be officially released on Friday, March 18. In terms of version, the iPhone SE 3 64GB is priced at 3499 yuan, the iPhone SE 3 128GB is priced at 3899 yuan, and the iPhone SE 3 256GB is priced at 4699 yuan.
"The iPhone SE has a classic design, outstanding performance, and affordable price, and has always been favored by new and old iPhone users. This year, we designed the most powerful and durable iPhone SE to date, equipped with the same A15 bionic chip as the iPhone 13 series, which can provide longer battery life, and also achieve advanced camera features such as smart HDR 4, photography style, and deep integration. "In addition, with support for 5G networks, iPhone SE can provide users with faster download and upload speeds, allow users to watch videos with higher picture quality online, real-time interaction within the app, and more powerful features." Bringing the latest generation of technology and performance at such a price is something that only Apple can do. ”
iPad Air 5
According to the press conference, the iPad Air 5 uses an M1 chip, supports 5G connectivity, and has a series of color fuselage options. The iPad Air 5 features an Apple Silicon M1 chip that includes the same CPU, GPU, and neural engine cores as the iPad Pro model. In terms of photography, the iPad Air 5's 12-megapixel ultra-wide-angle front camera supports character centering, which can automatically track when the user moves, so that the user is always in the picture. In addition, the iPad Air 5's 12-megapixel ultra-wide-angle rear camera allows users to take crisp photos and 4K video, scan documents, and enjoy a great augmented reality (AR) experience.
Apple said that as a mainstream product, the newly released device is faster than its fastest competitors, claiming to be 1 times faster than the Windows laptop at the same price, but unfortunately the official did not provide specific details. The fifth-generation iPad Air now includes an upgraded 12-megapixel ultra-wide front camera with support for Apple's Center Stage, and it also includes support for the second-generation Apple Pencil. The device also uses a large amount of 100% recycled material, including rare earth magnets.
Meanwhile, the 2022 iPad Air is still compatible with the Magic Keyboard, Smart Keyboard, and 2nd Generation Stylus. In addition to the specification updates, the overall design of the new iPad Air is the same as that of the previous generation. The iPad Air also retains the LCD liquid retina display without a mini LED backlight. In terms of color matching, the 2022 iPad Air offers space gray, starlight, pink, purple, and a new blue option that makes you shine.
In terms of version and price, the iPad Air 5 64GB wireless LAN model is priced at 4399 yuan, and the cellular network model is priced at 5499 yuan; the iPad Air 5 256GB wireless LAN model is priced at 5499 yuan, and the cellular network model is priced at 6599 yuan. Like the iPhone SE 3, the chip will be available for order on March 11 and released on March 18.
Mac Studio与M1 Ultra
According to the press conference, in terms of appearance, Mac Studio is a desktop that looks like a Mac Mini. In simple terms, mac studio looks like a heightened version of the Mac Mini, which is equivalent to two Mac minis stacked on top of each other. The Mac Studio can either use Apple's M1 Max chip or the newly released, more powerful processor, the M1 Ultra.
In terms of interfaces, the front USB-C slot (M1 Ultra supports Thunderbolt) and SD card slots, the back has 4 Thunderbolt (or USB-C) ports, two USB Type-A, 10 Gigabit Ethernet, HDMI, headphone jacks, and power keys, a total of 6 Thunderbolt 4 interfaces (M1 Max has two front USB-C ports, and M1 Ultra has two TB4 ports on the front). The bottom side is 7.7 inches (about 19.6 centimeters) long, and two fans draw air from the bottom and drain through 2,000 perforations on the back.
At the same time, Apple also released the M1 Ultra, which has 800 Gbps of memory bandwidth and supports up to 128GB of unified memory. It has a 20-core CPU with 16 high-performance cores and a 64-core GPU. Apple says it offers up to 8x more performance than the M1-generation Mac Mini.
The CPU performance is 50% ahead of the 16-core Intel Xeon chip, and the GPU performance is 3.4 times that of the AMD Radeon Pro W5700X solo display on the 27-inch iMac, which is 80% ahead of the Radeon Pro W6900X. Apple also made its own product comparison, M1 Ultra is 60% faster than the 28-core Mac Pro Pro, can easily drive 18 channels of 8K ProRes 422 video, and the fuselage can be installed with up to 8TB SSD.
"The M1 Ultra is another disruptive product in Apple's chip that will once again shock the pc industry. By using the UltraFusion package architecture to connect the dies of two M1 Max chips, we were able to push Apple chips to new heights like never before," said Johny Srouji, senior vice president of hardware technology at Apple, "with a powerful CPU, high-spec graphics processor, unparalleled neural network engine, ProRes hardware acceleration technology and large capacity of unified memory, M1 Ultra." Add another Mac chip with the world's strongest performance and strength to the M1 series chip lineup. ”
In terms of price, Mac Studio has two configurations, with M1 Max for 14999 yuan and M1 Ultra for 29999 yuan. The new product will be available for order on March 10 at 9 a.m. and will go on sale on March 18.
Studio Display 27-inch 5K display
Studio Display is a new external display that apple is positioned as the ideal companion for the company's high-end Mac family — including the new Mac Studio desktop powered by the M1 Ultra chip. The Studio monitor has a 27-inch 5K screen wrapped in an aluminum enclosure.
The display is designed to work with the new Mac Studio and offers a lower-resolution alternative to the Pro Display XDR: with a pixel density of 218 PPI and a brightness of 600 nits, it may be difficult to support HDR applications. The new display comes with an Apple Silicon processor and a built-in A13 bionic chip.
The Studio monitor comes with three USB-C ports and a Thunderbolt 4 port, supporting 96W pass-through charging. The monitor stand supports up to 30° tilt adjustment, looks like a 24-inch iMac, and has a narrow bezel design for a full-screen design. Tilt and height adjustable bracket "options" mean extra expense, plus VESA installation is also supported. The Studio display also includes a high-fidelity six-speaker sound system, as well as a 12-megapixel camera that supports center stage features.
In terms of price, studio display uses standard glass for 11499 yuan, and nano-textured glass for nano-texture glass to increase by 2000 yuan, and the price is 13499 yuan. Among them, the bracket with adjustable tilt angle and the VESA bracket converter do not need to be charged an additional fee, but the support with adjustable inclination and height is charged an additional 3000 yuan.
New color scheme for the iPhone 13 series
In addition to the above-mentioned new hardware products, Apple also launched a new color of the iPhone 13 series - Cangling green. "The design of the iPhone 13 Pro and iPhone 13 has been embraced, and we are excited to introduce two stunning new looks, Cangling Green and Green, to join the colorful iPhone 13 lineup." Bob Borchers, Apple's vice president of global product marketing, said, "Customers have more diverse options when it comes to choosing an iPhone. We can't wait to get people to experience for themselves what the iPhone 13 series has to offer, including the A15 Bionic chip, our state-of-the-art camera system, greatly improved battery life for everyday needs, high-speed 5G networks, and durable design. ”
According to the official website, the iPhone 13 series products with new colors will be pre-ordered at 9 pm on March 11 and officially released on March 18.
(Global Network Author Koyama)