Operator Finance Intern Lin Hongyan/Wen
The annual 315 Consumer Rights Day is coming, and the fifth anniversary of NetEase's popular mobile game "Yin Yang Division" has passed a few months, but it is still fresh in people's minds because of the low quality and frequent apologies of NetEase, and it also reminds people that online games should always pay attention to quality.
It is understood that from September 5, 2021, NetEase Yin and Yang Division Mobile Game released a relevant preview on the official Weibo about the "Fifth Anniversary of Yin and Yang Division", and released anniversary information on September 7, but the two new gods and series of activities that will be launched on its anniversary have caused dissatisfaction among some Yin and Yang Division mobile game players.
Some people in "Baidu Know" said that players' dissatisfaction is mainly concentrated in: the new style god of the fifth anniversary does not conform to the game setting, does not promote the main plot, and the content is unclear and incompatible with the game. If it were not for the game activity, the player would not have thought that it was the Yin and Yang Division when they saw these two gods. In addition, the "Yin and Yang Division" mobile game has been five years now, in addition to the game itself, many people pay attention to the plot inside. In the fifth anniversary, many players are looking forward to the arrival of the new plot, but unfortunately the official does not plan to do so.
On September 8, 2021, the official Yin-Yang Division issued a text in response to player feedback and questions, saying that the series of activities and content of the anniversary celebration have undergone a long period of preparation and continuous optimization, which was intended to bring a better game experience, but unfortunately, the part presented so far has not met expectations, and has also caused some misunderstandings for everyone, and has supplemented and adjusted the content of the anniversary event.
After that, the Yin and Yang Division officially released the fifth anniversary animation story and other content, but the hot discussion about the fifth anniversary celebration of the Yin and Yang Division did not stop.
On September 11 of that year, the Yin-Yang Division official once again posted a response on Weibo, apologizing to the players and explaining the overall design of the two gods, whether the two new gods were designed for the Spring Festival slot, or for brand cooperation design, cultural factors, about the future of the new gods and content design and other related content.
In the early morning of September 16, NetEase Yin Yang Division Mobile Game once again issued an apology statement, saying that "recently the relevant staff of the team (including a sweeper) and the mobile game super talk administrator have been under tremendous pressure, we will carry out the team's internal review and processing, and we also hope that everyone can give them a certain understanding and tolerance, because this matter is fundamentally the huge disappointment of adults for the fifth anniversary, and the real responsibility lies with our official team." ”
(Editor-in-Charge: Linghua Kang)