For Chinese brand car companies, everyone has a luxury dream in their hearts, but the automobile industry started late, the accumulation of brand heritage and other reasons are restricting the breakthrough of the brand upward. In recent years, the new energy and intelligent revolution of the automotive industry has made the dream of domestic impact on the high-end appeared a little turnaround, due to the early domestic market demand, China's new energy automobile industry chain is extremely perfect, such a background so that China's new energy vehicle companies have more opportunities, a hundred years of change opportunities in the face of we see that in recent years many brands are pushing the impact of high-end, of which there is a brand "ambition" is greater, it wants to try more than to challenge BBA and other first-line luxury brands, Among its competitors are ultra-luxury brands such as Porsche, which is Gaohe Automobile.
In order to further continue the high-end positioning of the Gaohe brand and the excellent genes of the product in terms of innovation, in March 2022, Gaohe Automobile carried out the full evolution of its first mass-produced model, Gaohe HiPhi X, adding two long-endurance versions (rear-drive) of the 6-seat Chuangyuan version and the 6-seat Zhiyuan version, and the cruising range was increased to 650KM (CLTC working conditions). The 6 technology luxury configurations are equipped with all models, allowing users to enjoy the charm of cutting-edge technology. At the same time, it provides a richer and more personalized interior choice, so that more high-end users can choose a more suitable interior atmosphere according to their own hobbies, and create a more diversified style experience.
Debut is the focus, and technology luxury leads the brand
At the 2020 Beijing Auto Show, due to the postponement of the epidemic, it did not affect everyone's enthusiasm for the exhibition, especially the Gaohe Automobile booth gathered a lot of popularity, and the first appearance of the Gaohe HiPhi X with a price of up to 800,000 yuan on the top model surprised many people. In particular, the innovative double door in the back row has a great visual impact, and netizens have given it the title of "Nine Door Admiral". The high-profile HiPhi X was officially released in September 2020 and received more than 4,000 orders after its launch, which is absolutely amazing for a high-end model of a brand new brand that costs more than 500,000.
Just concluded in 2021, the sales of domestic new energy vehicles exceeded 350 units, such a macro background Gaohe also continued its strong performance, in the second half of last year, HiPhi X delivered 3724 vehicles, becoming the champion of more than 500,000 luxury brand electric vehicle sales list in the same period. At the beginning of this year, Gaohe achieved the 5,000th new car off the production line, which is also an important milestone for this new brand that focuses on high-end. The reason why Gaohe HiPhi X can achieve a breakthrough in high-end brands is inseparable from the brand innovation it has always insisted on, HiPhi X originally released 12 "world's first" technologies, so that users have the strongest perception is based on the 6-door NT spread door system, creating six "scene-style" entry and exit modes including "Avenue of Stars", "Transformers", "President's Review", etc., which will create a sense of ceremony for high-end brands.
Evolve again, and technology empowers to enhance the scene experience
For a luxury brand, in addition to being satisfied with functionality, the interior design must create a top-level luxury atmosphere cockpit experience in multiple dimensions such as sound and light. From the beginning of the initial product positioning, Gaohe HiPhi X has adhered to the diversified scene experience of "one person pulling the wind, two people romantic, four people luxury, and six people happy". In terms of appearance, in addition to the cool design, Gaohe HiPhi X continues to empower the appearance through technology to create a more personalized appearance. With H-SOA intelligent superbody electrical and electronic architecture, Gaohe wing door intelligent entry and exit system, PML programmable intelligent headlight + ISD intelligent interactive lamp intelligent lighting interaction system, HiPhi Play (former geek world) intelligent interactive scene custom system, the scientific and technological atmosphere and sense of ceremony are vividly displayed.
In addition to the impactful exterior design, the top-of-the-line cabin experience is also an inseparable and important factor, the HiPhi X provides 6 technology luxury configurations including 17 speakers Meridian audio, co-pilot 19.9-inch entertainment screen, Givaudan custom intelligent fragrance system, cabin light panel, HEPA biochemical filtration device, driver sign monitoring system and other 6 technology luxury configurations. With three kinds of ceiling interiors: black fabric ceiling, black suede roof and light gray suede roof, it can be matched with interior themes of different colors and materials to truly bring users an immersive luxury experience.
Service is the top priority of creating luxury brands, and the terminal channel and service network layout of Gaohe in order to better improve the user experience is also accelerating. Up to now, Gaohe Automobile has completed the channel construction of 37 Gaohe experience stores HiPhi Hub and 32 delivery and service centers to create a more comprehensive service experience for users. At the same time, in terms of the layout of the supporting charging network, the number of charging piles cooperated with Gaohe has exceeded 270,000+, covering 500+ cities and major highway networks across the country, realizing the exclusive car buying and car experience of truly luxury brands.