In the early morning of March 9, Apple officially held a 2022 new product conference, bringing a series of new products, and then we will understand one by one, and everyone will also see if these new products have made themselves moved.
Core iPhone Production Line Update:
Although the iPhone is the core of Apple, the updated iPhone is complementary in nature, not the core of the conference.
The first is the new color of the iPhone 13 series, which are: the green iPhone 13Pro & 13Pro Max and the green iPhone 13 & 13 mini. Green has actually been exposed for a long time, and there are not many surprises after watching the conference, which is expected. Cangling green echoes with the far peak blue of the 13 Pro series, with higher saturation, which belongs to a relatively calm color, and I personally still think that the AG matte version is better than the bright side.
The new color matching is simply to stimulate consumption, pull up a wave of iPhone 13 series sales, interested in the new color matching, feel that it is their own dishes can be purchased by users. Next is the new iPhone SE in the old bottle of new wine, which is basically expected, following the design of the iPhone 8, which belongs to the level of being eliminated by the times.
Still using a 4.7-inch screen and Touch ID fingerprint recognition combination, the only highlight may be equipped with A15 bionic chip, supporting 5G network. The A15 bionic chip will give the iPhone SE more aspects of the experience, such as performance, image imaging level and power consumption performance. It is worth noting that the iPhone SE supports wired fast charging up to 20W and Qi wireless charging, but does not support MagSafe magnetic charging.
The iPhone of the spring conference is not a big sight, everyone will look at a lively line, the new color will bring some freshness, the new iPhone SE is indeed like a product of being eliminated by the times, relying on a strong core to support.
Pricing: New iPhone SE 64GB 3499 yuan, 128GB 3899 yuan, 256GB 4699 yuan
The new color scheme of the iPhone 13 series is consistent with the original pricing
Chip related points to watch:
The M series chip is the protagonist of this conference, the new iPad Air is equipped with the M1 chip, the performance is close to the Pro, which also makes the Air have stronger productivity functions. The new generation of iPad Air has introduced 5 new color schemes, namely space gray, starlight, pink, purple and blue near the 13 Pro Far Peak Blue.
The main feature is still fashion performance, using the same 10.9-inch Liquid Retina display as the previous generation, but unfortunately does not support high brushing. There is not much difference in appearance and the previous generation, mainly the upgrade of the processor. Price: WiFi version 64GB 4399 yuan, 256GB 5499 yuan; 5G cellular version 64GB 5499 yuan, 256GB 6599 yuan.
Very chicken thief, no 128GB, will make users into the choice of difficulties, this practice is very apple.
M series chips on the basis of M1 Pro and M1 Max, the conference also brought M1 Ultra, M1 Ultra is by two M1 Max through a custom package architecture connected together, the performance is more extreme (Ultra). The latest M1 Ultra SoC has 114 billion transistors and a 20-core CPU architecture of 16 high-performance cores and 4 energy-efficient cores.
The conference also brought a new Mac Studio, which also directly used the M1 Max/M1 Ultra chip. Mac Studio this time in order to make stronger performance have a better place, but also a variety of stitching, the front of the fuselage has two Thunderbolt 4 interfaces and an SDXC card slot, the back of the thunderbolt 4 interface, 1 10Gb Ethernet interface, 2 USB-A interface, 1 HDMI interface and 1 3.5mm audio interface.
The overall design of the product also has a strong apple wind, made of aluminum metal pressing integrated molding process, which gives people a heavy and down-to-earth feeling when overlooked. The bottom side is only 19.5 cm long and 9.4 cm high. A total of 4,000 heat sink holes on the back and bottom form the Mac Studio's cooling system, along with the internal dual centrifugal fans and precision-engineered air ducts.
Such a strong product pricing is also very expensive, the top with M1 Ultra + 128GB unified memory + 8TB SSD, not pre-installed any software, a total of 59999 yuan.
Displays with "cores":
At this conference, I personally feel that the most sincere product is the 27-inch Studio Display, which can be used with Mac Studio. The 27-inch screen has a resolution of 5120× 2880 (i.e. 5K) screen, 218 ppi, peak brightness of 600 nits, support for 1 billion colors, P3 wide color gamut and True Color display.
The most frustrating thing is to increase the display effect, Apple put it into an A13 bionic chip, the top of the display is equipped with a 12-megapixel front camera of the same iPad, in order to achieve the function of character centering. With the addition of A-series chips, Studio Display also implements spatial audio, built-in Siri and other functions.
Pricing: Studio Display starts at 11499 yuan, nano-textured glass is purchased separately plus 2000 yuan, and after adding nano textured glass and adjustable height bracket, the price has come to 16499 yuan.
Overall, found that the core of Apple is still in the chip, software ecology, the product is indeed not cost-effective at all, but it has difficult to replace the advantages, for the apple ecology of the fruit powder, the attraction is still not small, I don't know how you think?