Julia P 丨 wen
We all know that in the past two years, the number of the version has been tight, coupled with the impact of the epidemic on the office, there is a game circle that counts one, most of the days are not good, and there are quite a few companies and game projects that have closed down and run.
Two days ago, the mobile game "Shan Hai Mirror Flower", which should have been cool, had a "strange thing".
The original official dynamic of "Shan Hai Mirror Flower" stayed on March 13, 2021, and did not move for a year, but it did not expect to suddenly start to be active again recently, and issued new announcements for 2 consecutive days.
The timing of the choice is also very "subtle", it is the time of the stinging season - the spring thunder begins to move, everything is born, and the stinging insects that are dormant underground for wintering are awakened. Many people thought that the game was going to be revived and rushed to inform.
Speaking of which, I am still quite sorry for "Shan Hai Mirror Flower", the game was first exposed in July 2018, the early operation of this IP within the Youzu family was quite attentive, at that time, the benchmark NetEase "Yin and Yang Division", the theme and picture of the national wind two-dimensional dimension are quite unique, and a large number of fans have been circled by relying on high-quality standing painting before it was launched.
The game was polished for 3 years, and waited until the official public beta in April 2020, and the scenery was beautiful for a while under the strong publicity of the Youzu. Unfortunately, because the gameplay is still the old way of magic like, coupled with some internal changes in the company, the staying power has not kept up, and gradually faded out of the market.
Although it has not been closed to it, but the obvious operation group has dispersed, even the main beauty of the Moon White Dragon's Weibo has also been cancelled, Android in addition to TapTap channel services have basically been removed, the official group of players generally feel that the game is half dead, when to stop the service is not strange.
(Offline event highlights in 2019)
Until the official corpse of "Shan Hai Mirror Flower" two days ago, a sentence in the tweet "Thank you for the long trust and waiting of the Dragon Lords, we are back" fished out a lot of old players, a large number of new people also rushed to the official group, so that the player community has regained vitality.
However, such a "thriving" friendly atmosphere lasted only 1 day. Soon the official revealed in the Q&A Q&A question and answer updated on the afternoon of March 7 that the new version will be handed over to a brand new team and is a nearly "brand new" game.
It is said that at that time, the bottom layer of the game technology will carry out a lot of complex optimization and adjustment, and many interesting gameplay and functions will be added, but at the same time, the new version also needs "a considerable period of development time", and the existing game data in the player's account will not be inherited, and will only get the official compensation provided according to the player's game length, payment amount, etc., as well as generous login benefits, return rewards, etc.
This is not to say that the new version is reconstructed from the underlying code, everyone's account is gone, and according to the game duration and kryptonite gear compensation, let us forget the memories of the liver burst, and return to the time of service together...
Well, there are already a lot of players worried at the bottom.
I can only say that I have lived for a long time. Before we talked in the video of "Nine Games a "Wife", How Outrageous is the Two-Dimensional "Cover"", a two-dimensional mobile game called "Pale Blue Realm" was sold after the cool, resulting in the player's "wife" in the skin game.
The former is outrageous enough, but in BB Ji's impression, the mobile game "Shan Hai Mirror Flower" has suffered setbacks after entering the market, and the reopening situation is too rare. In particular, the confusing operation of data non-interoperability is a fight with the tenth anniversary version of "Three Kingdoms Killing".
Does this count as a new set of plates under the cold winter of the version number? I do not know. You can see it as the rebirth of the dirt and the return of the soul by borrowing the corpse, which is more or less different from the act of taking away the version number, after all, they really existed, and perhaps want to live again.
Coincidentally, TapTap recently has a dungeon meat pigeon mobile game called "Elemental Obelisk", which recently announced that it will launch a new "Elemental Obelisk Initial Heart Edition" to give all brave adults (players) a chance to start from scratch.
It sounds good, but old players think it is more appropriate to call it the "first pay version". The official equivalent is to make a stand-alone version of the roll-on service, although it does not affect the operation of the old server, but the new version of the distribution and operation rights will be transferred to the new distribution company, and there will naturally not be many people playing.
Similar to the practice of data non-interoperability, I think it is completely possible to anticipate the anger of the player, probably also the version number is delayed in the new environment, the operator has to do the last resort.
There is a statistic that since the game version was discontinued again in July 2021, 14,000 game-related companies in China have been cancelled in the second half of 2021. (As a comparison, 18,000 were written off in 2020, which is significantly faster)
The big factories at the head have to tighten their pants belts and rely on the old IP to live a good life, and the small and medium-sized enterprises are more obviously affected, either to speed up the pace of going to sea, or to run away and go out of business.
We can use youzu's stock price as a reference, perhaps under the influence of the epidemic + version number suspension factor, the overall trend is declining.
This may just be the beginning, maybe we will see more and more games in the future that have been discontinued before, and one day suddenly jump up again. Of course, whether you can live well or not is two different things.
There used to be a joke that the mobile game Krypton gold was not shipped, giving you a chance to regret it, what would you do with the money? Someone said, "Smoke again, and next time you'll ship it." ”
But mobile game operations are different. After all, players regret it, and they can also find Apple or customer service to fight, but in turn, no one will give the game a chance to regret it, and it can ensure that it can attract players who have been hurt again.
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