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【Interview】Punch in the "898 Art Village", the cultural empowerment of the new IP

Introduce artistic aesthetics into traditional villages!

Column Producer: Gangnam

Program Host: Gangnam

Invited Guests:

Head of the 898 Art Village

Wang Kai, member of the First CPPCC National Committee of Meilan District, Haikou City

Secretary of the 898 Art Village League Branch

Founder of Dafei Art Studio Zhao Zhifei

Topics in this issue:

Punch in the "898 Art Village", the cultural empowerment of the new IP

Premiere Time:

Haikou TV three sets of March 1, 21:00-21:30

Replay time:

Haikou TV three sets of the next day 1:30, 6:00, 16:00

Topics in this issue

【Interview】Punch in the "898 Art Village", the cultural empowerment of the new IP

Haikou Meilan District Quanyong Village

It used to be an old and quiet village with a history of more than 400 years,

One day,

A group of young people injected elements of "art" into it,

"898 Art Village" was born in this ancient village,

It has become an art space where artists communicate with each other and are open to the public.

【Interview】Punch in the "898 Art Village", the cultural empowerment of the new IP

Wang Kai, member of the First CPPCC Committee of Meilan District, Haikou City:

In the 898 Art Village, you can feel some strong artistic atmosphere, and you can also do some artistic experiences such as oil painting, pottery, and picture books. We still continue to strive to learn from the old predecessors with an open mind, unite individual groups and some literary and art institutions, and everyone shines together at different points to make the whole atmosphere. At present, the art village belongs to a demonstration point and a model in Quanyong East Village, and after we have explored the entire set of operating system models, I believe that we can form a replicable experience.

【Interview】Punch in the "898 Art Village", the cultural empowerment of the new IP
【Interview】Punch in the "898 Art Village", the cultural empowerment of the new IP

Zhao Zhifei, founder of Dafei Art Studio:

Young people like us need a bigger platform to get in touch with some artistic atmosphere or art culture that we may not be exposed to, and learn more from some older generation of artists. Just now there is the platform of the 898 Art Village, where everyone can gather to learn, communicate, and create, and also give young people a chance. I think a lot of young people, including some young artists, may yearn for such a gathering place.

From Quanyongdong Village in Meilan District to "898 Art Village", this ancient village has gradually achieved gorgeous transformation in less than 3 years, but what has not changed is the continuous exploration of rural revitalization, and the village holds hands with art workers to create a better life for the villagers.

【Interview】Punch in the "898 Art Village", the cultural empowerment of the new IP

When we built this art village, we would lease the idle houses first, and the more than 40 houses we leased brought them more than 900,000 yuan of income every year, and more than 40 villagers directly benefited. At the same time, while we carried out the work of the art village, we also hired 4 villagers in the village to do the staff for us, and as the popularity became more and more popular, the people in the village also opened milk tea shops and catering shops, which led to the increase of farmers' income.

【Interview】Punch in the "898 Art Village", the cultural empowerment of the new IP

Guest views

【Interview】Punch in the "898 Art Village", the cultural empowerment of the new IP

Let the citizens and friends have one more place to travel and relax, let the writers and artists have more of a platform for communication, and let Hainan's literary and artistic undertakings have the opportunity to go higher and farther. Starting from Haikou, invitations were issued to cities and counties in the province, and everyone worked hard at different points to make this atmosphere better. We are also confident that under the background of the construction of our free trade port, the outstanding literary and artistic organizations in the country will come to our Hainan Island, and we will spread the excellent Hainan literature and art to the whole country and even the world.

【Interview】Punch in the "898 Art Village", the cultural empowerment of the new IP

Don't forget the original intention, forge ahead, as a party member, I have more responsibility and obligation to promote or organize a group of painters, so that everyone can learn together. I also hope that through some of my own efforts, I will learn more from my predecessors to infect these people who paint around me and contribute more to the cause of art. We integrate art perfectly, and we want to drive the change of the whole village through this artistic way, and we also want to contribute our own strength to the revitalization of the countryside.

Gangnam said

【Interview】Punch in the "898 Art Village", the cultural empowerment of the new IP

Moderator Gangnam:

With art IP to empower rural revitalization and high-quality development, while creating rural life co-creation clusters, characteristic residential art rural renewal and so on. For example, the practice of the "1 + X" cultural tourism rural format model: "1" is to use the art studio as the driving engine, the integration of cultural commerce, theme catering, leisure experience, mail agriculture and other diversified cultural tourism leisure formats and the formation of cultural tourism cluster; "X" is the theme direction of rural cultural tourism development. Including the transformation of characteristic residential style: inheriting the architectural colors, materials and forms of its original village appearance. "898 Art Village" introduces artistic aesthetics into traditional villages, activates rural formats with cultural creativity, explores new models of rural revitalization, and builds and shares beautiful new homes.

EDIT: Gross

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