Online games are a kind of service-oriented game that emphasizes continuous operation, successful game brands can operate for one or two decades and still stand still, have a loyal player base, and become the official "iron rice bowl" of the game, but it is not simple to do this, and top game brands such as "World of Warcraft" will gradually lose time and slow down the speed of pushing new expansion packs.
In today's game market, a game one to two years to launch a expansion film, it is already very diligent, but there is a game, less than 4 years after its advent, but has launched 12 expansion films, at the speed of a quarterly expansion pack to dominate the game industry's "labor model list", this game, is NetEase's ancient martial arts online game "Against the Water Cold". It just launched the blockbuster expansion film "Destroying The World" on January 20, but just recently, a new expansion pack trailer was released...
Speaking of "Against the Cold Water", it is also an outlier in the online game industry. Different from the existing old games on the market, "Against the Cold Water" was launched in June 2018, when it was already the end of online games, and no new game brand on the market has been able to successfully gain a foothold for a long time, and the vast majority of manufacturers have stopped and interrupted the research and development of end-of-end game products and fully devoted themselves to the mobile game market. Just when everyone was not optimistic about "Against the Cold Water", this game has attracted the attention of many players with its excellent graphics performance and delicate jianghu settings, becoming the most popular dark horse product of the year.
Although it has received the attention of many players as soon as it was launched, in all fairness, the operation of "Against the Cold Water" is not easy at all. In the early years, end-game products were the mainstream of the market, and players would take the initiative to find end-game play, as long as the quality was outstanding, they could naturally precipitate their own loyal users. However, after the listing of "Against the Cold Water", the market has long been the world of mobile games, and a large part of the users it has absorbed are new players who are accustomed to the relaxed and fragmented mobile games, and they are more critical of the game itself. The weakness of its own "foundation" also forces the official of "Against the Cold Water" to be more cautious, hoping to use the fastest possible update iteration and as many gameplay methods as possible to attract more players and maintain the vitality of the game.
With the efforts of more than 200 development team members, "Against the Cold Water" implements the ultra-fast iteration speed of "one monday update, one season and one expansion pack", and continuously integrates the new gameplay content that is popular with players on the market, such as what is self-propelled chess, desert island survival, eating chicken and other gameplay content are integrated into the jianghu world of "Against the Cold Water" through repeated updates, especially in the expansion film "Destroying the World" updated two months ago, and it is also the open world gameplay that is popular all over the world. Through the newly launched giant open world map of more than 2400 square kilometers "Shanhai", it has officially become the first open world terminal game, and this blockbuster update has also lived up to expectations, and has received wide support from players as soon as it is launched, and it has been popular so far.
While the vast majority of players are still immersed in the world of mountains and seas where everything can be interacted, the development team of "Against the Cold Water" has already set its sights elsewhere, and recently, it has released many news about the new expansion pack "Spring Festival" that the game will be officially capped on March 31. According to the development team of "Against the Cold Water", the new expansion pack emphasizes interactive gameplay, not only allowing players to stay in the cloud with their relatives and friends, but also allowing players to stay in the cloud with their relatives and friends, traveling with the Song Dynasty treasure-level female lyricist Li Qingzhao to see the dating and playing method of the Great Song River And Mountains, but also launching a new PVE secret quest and adding a new PVP battlefield gameplay... The rich update content is dizzying.
After seeing the game and exposing the new expansion pack, many players of "Against the Cold Water" began to worry about the game production team, saying: Other games only produce one expansion pack in one or two years, and you have to produce one in three months, are you working overtime until late at night in the company? So fight, cirrhosis can't catch up with your update speed! It seems to be complaining, but in fact, it carries some understanding of game developers.
So, what do you think about the fact that "Against the Water Cold" has been so diligent in launching the expansion pack? Is it the trend of the situation or is the development team too "volume"?