"Investment Times" reporter Yang Fan
After round after round of reshuffle, technological innovation has become the main battlefield of white goods brand competition.
The "14th Five-Year Plan" specifically mentions that it is necessary to cultivate new types of consumption, develop information consumption, digital consumption, and green consumption, and encourage the development of new models and new formats such as customization, experience, intelligence, and fashion consumption. With the influx of a new generation of digital technologies, the competition based on expanding domestic demand and aiming to enhance the consumer experience has entered a white-hot stage.
Recently, the "Spark Project" of Jingdong specialty store with the theme of "innovation-led and retail-driven" was officially opened in Chongqing, attracting the participation of many first-line home appliance brands and the widespread attention of the industry. Among them, Konka White Electric participated in the exhibition with a number of its representative home appliances, and on their bodies, we deeply felt the obvious improvement of technology on the quality of life.
Unique preservation technology
At the China Refrigerator Industry Summit Forum held last year, Konka Refrigerator became a "big winner" and won many awards such as "Leading Brand of Refrigerator Industry Ecology" and "Outstanding Preservation High-end Product". Before that, Konka Refrigerator had just won the Anhui Provincial Science and Technology Progress Award.
Being able to have a high degree of recognition in the industry is inseparable from the advantages of Konka white electricity technology innovation.
At the xinghuo plan exhibition site, Konka launched a new sterilization and clean taste refrigerator BCD-555WD4EBVP, with fruits and vegetables, zero degree, micro-freezing, quick-frozen four modes, convenient for different ingredients to preserve freshness, clean taste. At the same time, the smart ecological original fresh refrigerator MASTER series was also unveiled at the exhibition, and the product was upgraded again on the basis of the original preservation technology, realizing the "double 15-day ecological raw".
This is a new technology that can significantly improve the quality of life. When preserving fruit and vegetable products, it can use AI technology to independently control moisture, uniform temperature, and maximize the preservation time of ingredients. Its biggest feature is that when preserving meat products, it can also accurately measure the temperature according to different parts of the ingredients, and use ultra-ice temperature preservation technology to timely warm treatment to achieve 15 days of non-freezing and easy cutting of meat.
With the improvement of residents' consumption level, users have higher requirements for the taste of ingredients and the convenience of cooking, which is also the deep-seated reason for the continuous innovation of Konka White Electric in preservation technology. The advent of this technology has a positive significance for the development of the entire refrigerator industry, and it is also the key to Konka White Electric's ability to grasp the right to speak in the industry.
Consistent health philosophy
In the post-epidemic era, people's attention to health has reached a new level, which also allows Konka products that always adhere to the concept of health to have more room for development. According to the 2021 "Home Appliance Consumption Trend White Paper" recently released by Jingdong Home Appliances, more than 78% of users are more inclined to healthy home appliances, of which healthy air conditioners, especially fresh air conditioners that can increase oxygen and ventilation, have the highest recognition.
At the exhibition of the Spark Plan, Konka's fresh air conditioner KFR-35GWA1-HF1 is also the focus of attention of the audience.
According to reports, the product is equipped with a "through-flow fan + turbine fan" dual-drive fresh air system, so that indoor air can be quickly circulated, and the initial filter, high-density filter, silver ion antibacterial layer and other heavy filters to get the freshest air, coupled with the blessing of soft wind technology, known as the existence of "indoor oxygen bar".
In the past, when air conditioners were used for a certain period of time, the accumulated dust and germs could produce secondary pollution. In order to solve this pain point, Konka added a one-click start 57 °C high temperature self-cleaning function to the product, dust removal and sterilization, so that the use process is more assured, no need for frequent manual cleaning, but also to achieve long-term antibacterial and bacteriostatic.
It is worth mentioning that in Konka's refrigerator products, sterilization technology is basically "standard". For example, the two new products unveiled this time are equipped with full-space sterilization and taste purification technology, among which the 16-minute rapid taste purification function of the BCD-555WD4EBVP refrigerator has also been certified by the authoritative certification of the China Home Appliance Testing Institute. It can be said that whether it is diet or living environment, Konka's white electricity products can bring sufficient protection to the health of family members.
Both "appearance" and "talent"
In recent years, the revitalization of white electricity has become one of the important strategies of Konka Group, through a series of layout upgrades, has formed a large white electricity industry chain system with innovation-driven product iteration, multi-brand and multi-category operation.
According to Zhang Zhongjun, president of the white goods business headquarters of Konka Group, in a media interview, Konka White Is further establishing the direction standards for product development and manufacturing around the "new four modernizations" strategy of appearance art, functional experience, quality visualization and high-end image.
These strategies can be seen everywhere in Konka's new products. Its smart ecological original fresh refrigerator MASTER series uses a very artistic "ice porcelain blue" panel, which is an inspiration extension of the "ice crack porcelain" style of the southern Song Dynasty, and the appearance and feel are excellent. The other refrigerator also uses frosted glass panels, which are stylish and easy to clean, which can be seen as the product of high-end upgrading of the image.
In fact, under the trend of consumption upgrading, the "beauty economy" has become a common choice in the home appliance industry, and many products on the market have changed the past rigid design, but added a variety of artistic elements and colors. Under the "Hundred Flowers Competition", it can also win the attention of the audience, which is enough to see the "unusual" level of Konka's design level.
As the head brand of the home appliance industry, Konka White Electric has good sales in many online channels such as JD.com, Tmall, Suning Tesco, etc., and it is reported that its offline retail outlets have exceeded 5,000. With the further deepening of favorable policies such as rural revitalization and promotion of bulk consumption, Konka White Electric, which has multiple advantages such as technology and channels, will have a broader space for growth.