The three major operators collectively changed the original "daily rental" package to a monthly rent, which I have analyzed before (see "Tencent King Card Becomes King Card 2.0, Daily Rental Card Ends"). After the price adjustment, some netizens said that the operator's price increased, what is the actual situation?
Let's first look at the difference between the old and new packages.
The most representative daily rental card, the tariff of the old "King Card" package.
Tariffs for the new King Card 2.0.
On the surface, the old version of the monthly fee of 19 yuan, the new version of the monthly fee of 29 yuan, the old version of 1 yuan 1GB, the new version of 5 yuan 1GB, the price has risen, and the increase is very high. What is the reality?
The old version of 1 yuan 1GB traffic is valid for the same day, while the new version of 5 yuan 1GB traffic is valid for the month. 30GB of directed traffic is included in this package.
In the early days of 4G, the daily rental card for telecom operators to develop users, for users to rest assured that the use of traffic has played an important role, but there are natural defects (I have analyzed many times before), there is a contradiction between the daily rental model and the directional free, as long as the user uses the directional traffic, it is impossible to avoid the daily rent of 1 yuan per day, so as long as the user uses the Internet normally every day, the minimum monthly consumption will be 19 yuan + 1 yuan 30 = 49 yuan. For users who use less traffic, this consumption is not low. Therefore, when I analyzed the carrier package, I put the daily rental card in the middle, and the introductory package was the monthly plan.
According to the Ministry of Industry and Information Technology's "2021 Communications Industry Statistical Bulletin", in the past five years, the average monthly traffic of mainland mobile users has increased from less than 0.8GB in 2016 to 13.36GB in 2021, an increase of 16.6 times.
The drastic changes in the environment have also led to the weakening of the attractiveness of the "daily rental treasure" billing model to users. It is necessary for operators to optimize the package structure, and the transition from "daily rental treasure" to "monthly rental treasure" is the result of this optimization.
Let's carefully compare what is the difference between the monthly communication fee of users with different usage habits in the old version and the new version.
Scenario 1: In addition to the directional traffic, the daily consumption is 100MB, and according to the old scheme, it needs 19 yuan + 1 yuan 30 = 49 yuan. According to the new version of the scheme, 29 + 100 * 30 / 1024 * 5 = 45.6 yuan. The new package is cheaper.
Scenario 2: In addition to targeted traffic, the daily consumption is 200MB, the old solution is still 49 yuan, while the new solution needs 58 yuan. Older schemes are cheaper.
Scenario 3: In addition to targeted traffic, the daily consumption is 600MB, the old solution is still 49 yuan, and the new solution needs nearly 100 yuan.
It can be seen that the new package and the old package have their own more applicable "environment", and the price increase is not established. Users can choose according to their needs. This type of package is applicable to monthly communication consumption between 19 yuan and 50 yuan.