Since 2017, operators have begun to launch Internet packages, pulling the price of traffic to the price of cabbage in one fell swoop. Among them, the earliest and largest number of users should be the King Card launched by Unicom and Tencent. According to previous data, the number of Tencent King Card users has exceeded 100 million.
Recently, according to C114 netizens, operators are already preparing for the King Card 2.0. However, judging from the screenshots exposed, the monthly rental fee of the King Card 2.0 has increased, but the relevant rights and interests have not changed much.
Specifically, the monthly rent of the King Card 2.0 has increased from 19 yuan to 29 yuan, the package rights and interests are still free of flow for 200 Apps, and the foreign investment fee for the package is 0.1 yuan per minute for voice and 0.1 yuan per sms. As for the traffic that everyone is most concerned about, it has changed from a daily rental treasure to a monthly rental treasure, which is 5 yuan per GB (previously it was 1 yuan and 1 GB per day).
Overall, the King Card 2.0 cost performance ratio is reduced, increasing the monthly rent, but does not bring substantial welfare upgrades. As for which is cost-effective, the out-of-package traffic is charged on a daily basis or charged on a monthly basis, mainly depending on the user's own usage habits.
In fact, after entering the 5G era, we can find that operators have almost exhausted various methods to attract users to apply for 5G packages. And the reason why many people are still using 4G packages is also very simple, the tariff is cheaper. Leaving aside the problem of 5G signal coverage, 4G packages can also use 5G networks, although the speed is limited, but it is also completely sufficient.
In recent years, operators have gradually shrunk low-cost packages, a large number of 5 yuan, 9 yuan monthly rent of Internet packages have been cleaned up, Xiaowang card, rice powder card and other number cards can not be bought now. The launch of the King Card 2.0 feels like it is to replace the King Card package with a lower monthly rent.
However, now the King Card 2.0 has not been officially launched, and it is still possible to purchase the 19 yuan King Card normally. If you have a need in this regard, it is recommended to start as soon as possible, so as not to take it down later.
In addition, from the operator's point of view, simple and rough price increases can easily cause users to resent. If operators really want to increase revenue and profits, they may wish to consider other means, such as the king card can launch preferential packages bundled with broadband, and provide low-cost Internet video membership and other benefits. The success of the Internet package has shown that users are still very buying about the form innovation of operator services.