Just yesterday, Xiao Shengfang, a deputy to the National People's Congress, suggested: I hope to be able to carry out classified supervision according to the content of live broadcasts, and enforce the cooling-off period system for some gossip news network live broadcasts, "pure appearance" live broadcasts and non-professional "dance" live broadcasts, that is, tippers can withdraw tips within three days without reason.
As soon as this remark came out, there were a large number of "little brothers" and "little sisters" in the live broadcast room began to complain bitterly. Some people directly complained that it is better to set a 3-month cooling-off period for buying a house in the future, and feel that there is no reason to find a refund from the developer if they are not satisfied; people in other industries have suggested that it is possible to set a 3-day cooling period for stock speculation? For a time, public opinion was very loud.
Rational analysis, the 3-day cooling-off period of "live broadcast tipping" proposed by the deputies is more to curb impulse consumption and establish a consumption environment for rational consumption. For the more "stimulating" interpretation that is easy to trigger the audience's impulse, the audience's loss is reduced through the cooling-off period. And through this method, reduce the "out of line" performance of some anchors.
However, from an objective point of view, the anchor of the face value and dance class, the biggest attraction to the audience is also "sexy". For objectively existing things and nature, blind suppression cannot really solve the problem. Relevant people believe that excessive suppression will cause some original regular anchors to develop to gray production, which will cause greater harm.
Whether it's games, movies, or live streams, their biggest interests often come from the impulse consumption traps carefully set by operators. Nowadays, from the live broadcast of appearance and dance to discuss the establishment of a cooling-off period, all relevant practitioners can't help but worry about whether the "next knife" will cut to their cake. If a cooling-off period is started in an all-round way, the revenue of the live broadcasting platform will definitely suffer a huge blow.
How to cope with the new requirements in the new era not only tests the rule-makers, but also tests the wisdom of the platform side, the anchor and all the audiences.