For more than 100 years, the internal combustion engine industry has been focusing on one direction of development, that is, exploring more and more advanced and reliable technologies to improve performance, efficiency and emission levels. Nowadays, the internal combustion engine is facing more and more questions and challenges, in the face of the future development of the internal combustion engine, which company can quickly integrate resources and comprehensively meet the needs of users, in order to gain a place in the increasingly severe wave of emission regulations and technological upgrading. At the end of 2021, the 2022 dealer conference of Dongfeng Commercial Vehicle Co., Ltd. with the theme of "foreseeing the new life and creating a win" was held in Shiyan. The meeting released the "brand upward strategy" of Dongfeng Commercial Vehicles, which will take the customer as the center and the "brand upward strategy" as the general traction to promote the landing of the whole value chain business and become an excellent commercial vehicle enterprise. The most important part of the upward mobility of Dongfeng Commercial Vehicle brand is Longqing Power.
It has been more than two years since Dongfeng Commercial Vehicle officially released the "Longqing" power brand in 2019 and formed a product layout of a series of engines and transmissions. It is reported that the Longqing series engine is customized and developed according to the Chinese market, with a displacement covering 4 liters to 16 liters, up to 720 horsepower, which can provide the strongest power in the industry for medium and heavy-duty trucks, and the comprehensive performance far exceeds the competitors of the same level. Wang Wei, general manager of Dongfeng Commercial Vehicle Co., Ltd., told reporters that Longqing Power is continuing to build an environmentally friendly and efficient internal combustion engine development system, promote the technological progress of internal combustion engines, and serve global users.
The internal combustion engine industry has been constantly learning and making progress in the past hundred years, the industry has continuously introduced the latest technology, and the future of the internal combustion engine is more challenging and unknown. For more than 50 years, Dongfeng Commercial Vehicles on the basis of the accumulation of five generations of engine development technology, and more than 300 partners continue to explore, always customer-centric, focusing on the creation and output of customer value, Longqing Power brand came into being, it shoulders the "technology-driven dream, reliable value creation" brand mission, is committed to becoming "the most reliable power solution provider".
As we all know, Longqing Power takes China VI B as a new starting point for technology, from a single vehicle power to 7 engine full horsepower segment coverage, 3 gearbox iterations and renewals, AMT technology upgrade, all-in-one machine technology breakthrough, and electric drive bridge research and development testing, which greatly meets the power needs of customer segmentation scenarios. Especially in the Dongfeng autonomous control system and autonomous post-processing system, the comprehensive large-scale application of technological achievements has been realized, and the breakthrough of a number of key technologies of the national "card neck" has been realized.
Nowadays, Dongfeng Commercial Vehicle has created dongfeng tianlong GX, Dongfeng Tianlong KX (king version), Dongfeng Tianlong KL (light win version), Dongfeng Tianlong KC (light win version), Dongfeng Tianlong KC (DynaSky edition), Longqing China power chain and other medium and heavy trucks and power products for logistics, cold chain, hazardous chemicals, engineering vehicles and other market segments. There are 28 models of fuel oil, pure electric traction, cargo, engineering, and special purpose, and Longqing Power is of great significance in it. Two years of time, a fleeting moment, not to live up to Shaohua, the future can be expected. Long Qing's story is very long, but it is gradually getting better.
In fact, the brand upward strategy is customer-centric. There is a saying: "In the final analysis, the brand is still the brand of the consumer". When the real use needs of consumers are accepted and a good participation atmosphere is formed, this interactive way can greatly help brand communication and brand image construction, and can drive sales increases. Take Luoyang Yanshi Dongfeng commercial vehicle Weitong service station station director Qi Yanfeng for example, driving trucks for decades, doing Dongfeng service station for nearly 10 years, every time talk about Longqing is still full of praise, "Longqing engine into a lot of black technology, variable section supercharger, water-cooled EGR, water pump with clutch, etc., have greatly improved the reliability of the engine, just like the Longqing DDi13 engine uses high-strength demodex cylinder block cylinder head technology, the overall strength is higher, and the cylinder block, cylinder head, The production and processing of core components such as piston connecting rods is completed by Dongfeng independently, and the consistency of standards also escorts reliability. In addition, the maximum power up to 580 hp, the maximum torque of 2700 N·m, 2700 bar ultra-high pressure fuel injection technology. With the blessing of these reliable technologies, the life of the B10 engine of the DDi13 engine has reached 1.6 million kilometers. ”
Nowadays, the epidemic and chip problems are still affecting the manufacturing industry, in the face of various uncertain environments in the future, Wang Wei pointed out, "In 2022, Dongfeng Commercial Vehicles will usher in new changes and transformations, based on the long term, to withstand the temptation of short-term performance, to withstand the pain of change, to maintain strategic determination, and to move forward bravely." ”
People who do not understand history do not understand the present, nor can they see the future, today's car companies have long entered the era of comprehensive competition, and the era of "one trick to eat all over the sky" has long passed. The next era is dormant, when faced with the user's all-round demand for products, whether the company has enough technical reserves and vision to grasp the changes of the current era. The reporter felt that this may be the greatest significance of the continuous evolution of Longqing Power: Longqing Power, every step is brewing for the next era. Then some people can't help but ask, in the future, can Longqing Power once again assume the role of market leader in the new round of competition? The reporter felt, there was no doubt about it.
Text: Tiga JinChengwu