Due to the sharp rise in raw material prices, the decline in new energy car purchase subsidies and other factors, recently, Euler Good Cat Commodity Director Cat Ye said, "From 00:00 on March 1, the official guidance price of the GT version of Euler Good Cat was adjusted to 147,000 yuan, and customers who had previously paid a deposit to sign a contract still enjoyed the insurance policy." ”
In addition, Euler announced that from March 1, the 2022 Euler good cat began to be ordered, priced at 121,900-151,900 yuan. It is reported that the 2022 Euler good cat adds Morandi color system and a new customized interior, with embroidery technology, more classic and more fashionable; 2022 new inductive electric rear door, electric adjustment of the passenger seat, front seat ventilation and passenger seat massage, electric heating steering wheel configuration function. In terms of intelligent configuration, the 2022 Euler Good Cat provides functions such as automatic parking and driving assistance.
In terms of sales model, the 2022 Euler Good Cat adopts a new "1 + N" sales model: "1" is the basic version, the 400 endurance version is priced at 121,900 yuan and 131,900 yuan, the 500 endurance version is priced at 141,900 yuan and 151,900 yuan, and the "N" is a customized package, including Morandi package, smart package, etc.
Configuration full upgrade
Insight into the consumption needs of the new generation of users, the 2022 Euler Good Cat innovatively launched the "1 + N" customized model, and truly handed over the choice to the hands of users.
Specifically, the 2022 Euler Good Cat offers two endurance versions of 400km and 500km, a total of 4 models. Each endurance version is also launched according to different configurations, namely 400km endurance deluxe type 121,900, 400km endurance premium type 131,900, 500km endurance deluxe type 141,900, 500km endurance premium type 151,900. In addition, the price of the 2022 Euler Good Cat GT was adjusted to 147,000 yuan.
As a new model based on the upgrading of market demand, one of the biggest changes of the 2022 Euler Good Cat is the comprehensive upgrade of the comfort configuration. In the four new cars, such as 18-inch aluminum alloy wheels, body stability control system, fixed speed endurance, 360 ° panoramic fusion image, keyless entry system and other functions with higher user demand are standard; on this basis, the 400km and 500km endurance premium models have added high-end configurations such as panoramic sunroofs, inductive electric rear tailgates, comfortable modes, and front power seats with ventilation, heating and massage functions, which further reflect the care and consideration for female users.
"1+N" customized mode
In addition, if the user has a more personalized demand for body color, the "cream green" appearance color matching of 2,000 yuan can be optional, and the three new customized interior colors of brown gray, green rice and blue gray of 2,000 yuan can be selected. As for the color combination of the exterior and interior, users can match it at will to fully highlight the personality.
If users have higher demand for intelligent driving assistance functions and are eager to get a more relaxed and comfortable travel experience in complex travel scenarios, they can also add 10,000 yuan of "intelligent driving assistance" optional packages, including adaptive cruise (ACC), traffic congestion driving assistance (TJA), lane centering (LCK), intelligent dodge (IE), front collision warning (FCW), automatic emergency braking (AEB), lane departure warning (LDW), blind spot monitoring (BSD), Parallel Assist (LCA), as well as driver assistance functions such as full-scene automatic parking system, point-to-point fusion memory parking system, and intelligent trajectory reversing.
Of course, the two optional packages can also be stacked to meet both personal and functional requirements.
It is understood that in addition to the comprehensive upgrade of the comfort configuration and the more diversified autonomy of the optional bag, the 2022 Euler Good Cat also provides exclusive "meow-style triple gifts" for the first batch of users who pick up the car. Among them, the meow-style pleasure gift includes 24 phases of zero interest and other financial solutions; the meow-style peace of mind gift, including the first personal non-operating owner sandian lifetime warranty, one year free entertainment traffic and lifetime free basic traffic; meow-style intimate gift, including free door-to-door, service to home, maintenance and transportation, 24-hour road rescue (including no electricity rescue) and other services.
On the whole, the launch of the 2022 Euler Good Cat, on the one hand, caters to the personalized car needs of more users with the "1 + N" customization mode; at the same time, the comprehensive upgrade of the comfort configuration also means that the product strength of the new car is fully advanced. The innovative rebranding model coupled with excellent product strength will also continue to shape the market competitive strength of Euler Good Cat and consolidate its leading position in the A0-level BEV market.