2021 Sea To Korea: "Miracle Sword" ranked first, surpassing "Original God"

Recently, SensorTower released the 2021 Korean mobile game market report, in which we were able to conduct an inventory and analysis of the performance of domestic mobile games in South Korea in the past year.

In 2021, 33 of China's overseas games entered the Korean mobile game Top 100, attracting a total of $980 million, accounting for 22.3% of the share. However, the proportion has decreased compared with 2020.

Looking at the Korean mobile game market as a whole, downloads fell by 15% last year compared to 2020, while revenue rose by 6.5%, indicating that competition in the Korean market is becoming more intense.

Even so, in 2021, there are also many domestic mobile games that have achieved excellent results, 4399 "Sword of Miracles", MihaYou "Original God" and Lilith "Awakening of All Nations" are the three highest-paid products among them, and they are also the top 10 products in the entire 2021 Korean market revenue.

On the other hand, in addition to "Romance of the Three Kingdoms Strategy Edition", there are also many Chinese mobile games that landed in the Korean market last year or made efforts to become the top 100 finalists in the region, such as "Song of the City on the Clouds" by 37 Mutual Entertainment, "One Punch Man" and so on.

The following is a specific analysis of the report brought to you by the mobile game:

01

"Sword of Miracles" leads the domestic mobile game South Korea revenue list

"Original God" ranked second in power

In the 2021 Chinese mobile game in South Korea revenue top 20 list, 4399 "Miracle Sword" topped the list.

Since landing on the Korean market in Q4 2019, "Sword of Miracles" has rushed to the top 2 of the Chinese mobile game South Korea revenue list with the accumulation of three months of online, second only to the popular "Awakening of All Nations" of the mobile game at that time.

After that, with the unique vertical screen MMO casual hang-up gameplay, as well as smooth and reasonable endorsement and operation, it reached the top of the list, making "Going to Sea Korea" another new label for 4399.

In the first half of 2021, "Miracle Sword" has been at the top of the list of Chinese mobile games to the south Korean revenue list, and it is also within the top 5 revenue of the Korean market in 2021, and their deep cultivation of this market has brought them rich returns, and in the last month, they also won 4.9 million US dollars in the Korean market. However, starting from the second half of 2021, the performance of "Sword of Miracles" was surpassed by the "Original God" of the power.

After the global public beta at the end of September 2020, "Original God" has always been an unavoidable topic for everyone to analyze the list, and the success of the world proves that Mihayou has created a successful mobile game that breaks the region, culture and market.

Since Q3 last year, thanks to the launch and creation of 2.0 "Rice Wife" content, its revenue around the world has experienced a sharp rise, and the same is true in the Korean market, Q3 "Original God" in South Korea sucked up $45 million, jumping to break the "Miracle Sword" record of dominating the list of the first year in the revenue list of Chinese mobile games in South Korea. In the 2021 Korean market mobile game revenue growth year-on-year top 10, "Original God" ranked 5th.

However, judging from the results of the whole year of 2021, "Original God" is still inferior to the deep cultivation of "Sword of Miracles" in the Korean market for more than two years, ranking second in the Korean revenue list of Chinese mobile games and 5th in the download list. These two excellent products are ranked 4th and 8th respectively in the 2021 Korean mobile game revenue top 10.

02

"Romance of the Three Kingdoms Strategy Edition" entered the top 10 in the first year of South Korea's overseas revenue

As a new tour that only landed in Hanbok in February last year, "Romance of the Three Kingdoms Strategy Edition" won the 7th place in the 2021 Q1 Chinese mobile game Korea revenue list with more than a month of revenue, becoming another domestic SLG product that has been successful in the Korean market.

Q2 "Romance of the Three Kingdoms • Strategy Edition" is even more powerful, with a revenue growth of 183.7% month-on-month that quickly brings it to the third place in the list, followed by "Miracle Sword" and "Awakening of All Nations".

In terms of revenue throughout 2021, "Romance of the Three Kingdoms Strategy Edition" is the second Chinese mobile game in the top 10 of the Korean market mobile game revenue growth list, ranking 7th, and ranking 4th in the Korean revenue list of Chinese mobile games. This fully shows that the purchasing power of SLG players in the Korean market is still to be vigorously explored.

03

37 Mutual Entertainment has made great efforts in the Korean market, and 3 new tours have achieved excellent results

Also in 2021, Sanqi Interactive Entertainment's "Song of the City on the Cloud", which newly landed in the Korean market, ranked 7th in the Chinese mobile game South Korea revenue list and 12th in the download list.

After the Q3 landing, "Song of the City on the Cloud" also relied on rich experience in distribution and operation, and the airborne Q3 Chinese mobile game South Korea earned Top4.

Another business simulation game, "Call Me Big Boss", was also launched in the Korean market on Q1, ranking 14th in the 2021 China mobile game Korea revenue top 20.

At the same time, on the download list, Sanqi's "Puzzle & Survival" ranked 9th, and the success of two new products in South Korea seems to allow us to see that 37 Interactive Entertainment has found a certain trick in the Korean market.

04

Going to sea in South Korea is a strange storm

There are 6 new members in the revenue list and 9 new members in the download list

In the Chinese mobile game Korea revenue list, Q1's "One Punch Superman", Q3's B station "High-energy Hand Group", and South Korea's Mu Hitomi's "Mobile Legends: Adventure" launched at the same time are among the top 20 in the list, which also shows that they are successful products within the Top 100 of the Korean market mobile game revenue.

In 2021, there are 6 new domestic mobile games on the Korean revenue list of Chinese mobile games, and on the download list, there are a total of 9 new mobile games on the list, in addition to "One Punch Man", "Romance of the Three Kingdoms Strategy Edition", "Puzzle & Survival", "Call Me the Big Boss", "Song of the City on the Clouds", as well as "Little Ant Country", IGG "Time Princess", zplay "Stone Miner" and Youxing "Blue Files".

The success of these different styles, covering different tracks such as RPGs, strategy and leisure, has been successful in the Korean market, which undoubtedly shows that korean players are still a group of people who are very willing to try new games. This also means that in the past year, the Korean market is still in a state of rapid iteration, and new mobile games always have a chance to succeed.