Recently, Sensor Tower released the February 2022 Chinese mobile game publishers' global App Store and Google Play revenue rankings. A total of 36 Chinese manufacturers rushed into the global mobile game publisher revenue list Top100, two more than last month.
However, in terms of total gold absorption, Chinese manufacturers totaled nearly $2 billion in February, accounting for nearly 37.9% of the revenue of the world's top 100 mobile game publishers, but it is worth noting that although the number and proportion of revenue this month were higher than last month, the revenue was inferior to the previous month's $2.26 billion. The reason for this is mainly driven by the global New Year's Eve holiday in January, and February is slightly less affected in terms of the number of days.
In February 2022, among the top 30 chinese mobile game publishers, Tencent, NetEase, and Mihayou sat in the top three positions, followed by Sanqi Interactive Entertainment, Funplus, Lilith and Lingxi Interactive Entertainment, which also shows that in overseas markets, the head echelon has been able to do a light and familiar road.
After experiencing the new version update in the new year, many products under Tencent, NetEase and Mihayou have ushered in a relatively stable operation period. It is worth noting that Tencent acquired Polish game developer 1C Entertainment at the end of February, and it is reported that the relevant terms were finalized in November 2021, which has produced some well-known games, such as the "King's Bounty: The Legend" series, in addition to its QLOC that integrates development, testing and reproduction, and has participated in projects such as "Cyberpunk 2077" and "Dark Souls" replicas.
37 Interactive Entertainment's "Song of the City on the Clouds" landed in the Korean market in Q3 2021, and with rich distribution experience, it landed in the third quarter of the Korean market with Chinese mobile game revenue Top 4, second only to "Original God", "Sword of Miracles" and "Awakening of All Nations". In February 2022, "Song of the City on the Clouds" is still strong, successfully ranking among the top 5 of the Korean mobile game best-selling list.
In addition, the zombie theme game "Puzzle & Survival" under 37 Interactive Entertainment has also exploded a lot of strength, which relies on the innovative "match-3 + SLG" gameplay to attract countless fans in many overseas markets, and thus ranks first in the global zombie theme market. It is also driven by these two products that 37 Interactive Entertainment successfully rose two places in February to jump to 4th, such an achievement also shows that 37 Interactive Entertainment has explored a suitable way of playing in the Korean market.
In the follow-up echelon of the Top30, there are also many manufacturers that have exploded with amazing performances, such as ranking 61st in the global mobile game publisher revenue list, and the 20th place chinese publisher Diandian Interactive, just after the successful launch of the farm simulation mobile game "Family Farm Adventure Fifi Adventure", launched a new explosive product - the placement card RPG mobile game "Valor Legends", which has also become another growth engine for Diandian Interactive in overseas markets. In February, the top three markets for Diandian Interactive revenue were the United States, Japan and Germany, accounting for 39.6%, 7.4% and 7.2% respectively, and the product line was mainly popular medium mobile games in Europe and the United States, spanning multiple themes and categories.
In 26th place, Longteng Jianhe, with the strong performance of its "King's Choice", surged 31% month-on-month in February. As a "veteran" of the sea, the main market for the imperial simulation theme is concentrated in Asia, and in the two years from January 2020 to December 2021, the subject accounted for 32.6% of the total overseas revenue in the Japanese market, and the East and Southeast Asian markets accounted for more than 65% of the total overseas revenue.
However, in recent years, this category has gradually shown fatigue, on the one hand, the impact of homogenization, on the other hand, the lack of innovation of new products. However, the emergence of "King's Choice" has also opened up the US market to a certain extent, which also provides a new direction for the emergence of Chinese mobile games, and the mature categories open up new markets, which may activate the new value of the categories.
Friendship Time's national social mobile game "Lingyunnuo", launched in January, has seen steady revenue growth, boosting publisher revenue by 5% month-on-month and returning to 29th on the list.
In addition to the above 30 manufacturers, the remaining 6 Chinese mobile game publishers shortlisted for the global revenue Top 100 are Heartbeat Network, Chuangku Interactive, Competitive World, Bilibili, Dewdrop Technology and Purple Dragon Games.
The top 6 products are "Glory of the King", "Peace Elite", "Original God", "Fantasy Journey to the West", "Romance of the Three Kingdoms Strategic Edition" and "League of Legends Mobile Game", and there is no change in ranking. Looking at the revenue list, most of them are long-term operating products, which is also a phenomenon caused by the change of the manufacturer's power point in the cold situation of the game industry.
For example, when the holidays arrive every year, Tencent's "Crossfire" and "QQ Flying Car" will usher in a corresponding peak in revenue with the help of rich activities, and throughout February, the revenue of the two games increased by 6% and 23% respectively month-on-month, ranking 7th and 16th in the list.
Holiday dividends also radiated to board games, such as the 10th place Tour "Fishing Battle" revenue increased by 25% month-on-month, setting a new revenue record, and JJ Fighting Landlord under Competitive World ranked 18th.
NetEase's "Light Encounter" was influenced by virtual idols, and with the opening of the secondary linkage of China's trip love, the game's revenue increased by 41% month-on-month, which is the third month of revenue since the game was listed.