laitimes

After EVA and "Three-Body"?! Operation Wilderness isn't just about "hooking up on the wild"

As a well-known IP dedicated to bringing "physical and mental trauma" to every second-dimensional home, EVA is blowing the spring breeze of linkage in various industrial fields, whether it is entertainment electronic products or daily necessities needed for life, it is full of flowers, so it is affectionately called "linkage madness" by everyone. In addition, the linkage between EVA and the game industry is also unslack, especially the first linkage with the domestic shooter "Peace Elite" not long ago, which has attracted the attention of many anime game fans, but the linkage results of "Peace Elite" have not been satisfactory to most players, and it is still the same.

After EVA and "Three-Body"?! Operation Wilderness isn't just about "hooking up on the wild"

In fact, as early as "Peace Elite", "Wilderness Action", which is also a domestic game, has opened a linkage activity with EVA in 2019. So far, "Wild Ops" has carried out four phases of linkage with EVA, and each linkage is constantly adding new and more attractive event content, which has established a good reputation among the player group. However, do you think this is already the linkage ceiling of Wilderness Operations? No, no, no, the latest news of overseas linkage with the science fiction masterpiece "Three-Body Problem" is really a stone that stirs up thousands of waves, causing extensive discussion and expectations among the player group.

After EVA and "Three-Body"?! Operation Wilderness isn't just about "hooking up on the wild"

The reason why the linkage between "Wilderness Action" and "Three-Body Problem" can make foreign players excited is because these two are made in China's super IP and have a good influence overseas. Taking "Wilderness Action" as an example, Twitter, one of the most commonly used social platforms overseas, recently released the selection results of the list "Most Tweeted About Games Globally (Twitter's most mentioned game in 2021)", and "Wilderness Action" was listed impressively, breaking the monopoly list of overseas games a few years ago, and once again affirming the excellent reputation of "Wilderness Action" overseas.

After EVA and "Three-Body"?! Operation Wilderness isn't just about "hooking up on the wild"

"Wilderness Action" provides players with a very free creative space with an intense competitive experience, rich details of large map materials and a good interactive experience. From 0 to 1, many high-quality UGC content with the theme of "Wild Ops" was incubated, and gained a lot of popularity on both Twitter and Tiktok platforms. For example, @すとぶり推主 on Twitter's platform is based on the wilderness as a material to create a fan-created comic video containing wilderness laugh points, which has received 5.1w interactions and up to 200w views, becoming the highest interactive player UGC content of Twitter's 2021 "Wilderness Action".

After EVA and "Three-Body"?! Operation Wilderness isn't just about "hooking up on the wild"

Liu Cixin's long science fiction novel "Three-Body Problem" is also highly known at home and abroad, and has won the Best Novel Award at the 73rd Hugo Awards, which is a wonderful science fiction "business card" handed by China to the world. The sales of the physical book "Three-Body" once reached the top of the list on Amazon in Japan, and was reprinted ten times in the first week of listing, and even "urged" by the famous Japanese director Makoto Shinkai. If it can be more specific and vividly interpreted with the advanced technical means of the "Wild Ops" game, it will surely present players and readers with a magnificent and wonderful world in the book that transcends the limitations of words.

After EVA and "Three-Body"?! Operation Wilderness isn't just about "hooking up on the wild"

Through this linkage, "Wilderness Action" and "Three-Body" combine the game industry's own digital capabilities and communication advantages with high-quality Chinese science fiction IP, and re-present the imaginative text content in a visual, scenario-based and immersive form, creating a practical value of one plus one is greater than two. It not only further expands the global influence of the three-body IP, but also allows overseas players to see China's thriving game industry, and pushes domestic games and domestic cultural and creative IP to the world stage.

Read on