On February 25, Kia announced the launch of the second season of the "Discover New Kia" brand experience activity with the theme of "Saving Time to 'Residence', Intimate to Home", which enhances consumer brand experience through innovative measures such as door-to-door test drives and door-to-door maintenance, saves time and costs for them, and leaves valuable time for more important people or things. This is an important step taken by Kia in the era of new joint ventures after the signing ceremony of the expanded investment on February 7.
It is reported that in the second half of last year, Kia launched the first season of the "Discover New Kia" national test drive test drive activity, which increased the consumer product experience touchpoint and improved consumers' awareness of the Kia brand. This time, under the guidance of the brand concept of "customer-centric", Kia effectively proceeded from the interests of customers and added a new "door-to-door maintenance service" project to truly solve the inconvenience of customers and save customers' time, so that users can enjoy new car test drives or free maintenance services anytime and anywhere without leaving home.
From now on, through the "Discover New Kia Special Page" on Kia's official website, consumers can choose "door-to-door test drive" and "door-to-door maintenance" (two choices or double choices are available), through simple and convenient one-click reservation, you can enjoy the new car test drive and professional team door-to-door maintenance services anytime and anywhere.
"Door-to-door test drive" is mainly for the fourth generation of Jiahua, Smart Run Ace, K5, Proud Run, K3 five models, after the customer's reservation, Kia's local dealers will provide door-to-door test drive services according to the agreed time and place, so that they can easily test drive new cars.
"Door-to-door maintenance service" is to provide intimate and exclusive services for the majority of car owners. All brand owners can choose the time and place of on-site service at will, and enjoy the free services provided by Kia's professional team, including free tire pressure detection, free battery voltage detection, free KDS full vehicle diagnosis (only Kia car owners), free engine compartment cleaning, free interior disinfection and other ten items. At the same time, car owners can also freely choose to test drive Kia's new car according to their own wishes.
In addition, Kia will also combine regional business districts to carry out model display and carry out parking lot maintenance services, so that consumers can taste Kia's new cars or enjoy vehicle testing and basic maintenance experience while entertaining and leisure.
With the continuous upgrading of consumption, consumers have put forward higher requirements for products and services. In 2021, Kia launched a brand renewal and released a new LOGO, showing its determination to spare no effort to meet customer needs and promote the upward development of the brand. In 2022, coinciding with the 30th anniversary of the establishment of diplomatic relations between China and South Korea and the 20th anniversary of the entry of kia brands into China, Kia will open a new stage of development in China, starting from this new season of "Discover New Kia" activities, in the future, Kia will actively carry out more innovative marketing activities, effectively increase consumer brand experience touchpoints, improve service quality, and show Kia's new brand style and more anticipated mobile travel experience.
(Xinmin Network publishes this article for the purpose of transmitting automobile information, which does not represent the views of this website)