On February 27, Beijing time, the US media The Action Network released a study data, they scored active NBA players according to 20 different indicators, each counted as 1 point, these 20 indicators can be roughly divided into three categories, one is social performance (assessing their fans, engagement, annual social growth, audience quality score), one is ratings (assessing the number of fans and economic factors), and the other is overall liking (evaluating monthly search volume, Online discussions and positive negative emotions). With a 20-pointer, James is far ahead of the first place with 14.18 points.
Here are the specific rankings of the top 10: 1. James (14.18), 2. Curry (10.67), 3. Rose (9.29), 4. Booker (8.96), 5. Doncic (8.83), 6. Alphabet Brother (8.59), 7. Durant (8.55), 8. Irving (8.17), 9.Three Goals (8.04), 10, Westbrook (7.78)
An important reason why James is far ahead is largely due to his social performance and liking in the first place, although Zhan Hei has a lot of people, but the number of people who like and support him is more. James has a lot of off-field endorsements and investments, which is why his off-field earnings in 2021 ($65 million) are more than double his NBA salary ($31.5 million).
Curry has also signed endorsement agreements with multiple businesses, and his $40 million off-field earnings rank 8th among athletes in all fields in 2021. The most interesting thing is that Derrick Rose is third, and the 33-year-old defender beat the likes of Booker, Doncic, Alphabet Brother and Durant. Rose is no longer the MVP of the past, but he has a large number of fans, which also makes his market value ranking quite high.
Durant is seventh, Irving is eighth, and Harden, who has just left the Nets, although the sales of jerseys after the trade have soared, but his market value has not entered the top ten, ranking 12th.
Here are the specific rankings for 11-20th places: 11. Morant, 12. Harden, 13. Thick Eyebrows, 14. Lillard, 15. Paul, 16. Thompson, 17. Tatum, 18. Ben Simmons, 19. LaVine, 20. Zion. It is worth mentioning that last season's MVP Jokic and Embiid, who has performed well this season, have not made it into the top 20 of the market value rankings.