Recently, with the theme of "Champion's Choice, Traceability of Ecological Five Constant Quality", the original Fragrant Rice Festival of the Golden Arowana Five Permanent Base was held at MAP beSide Farm. Olympic champion Xing Aowei was invited to attend the event as Arowana Olympic Quality Supervisor and celebrated the New Rice Festival with representatives from various media, Wuchang Rice Association, MAP beSide Farm of Sinochem Group and Yihai Kerry.
At the event, Arowana Original Fragrant Rice and MAP beSide conducted a quality control traceability signing ceremony, and shared the whole process quality supervision and scientific management mode of "from farm to table".
(Photo courtesy of Arowana)
At the time of the harvest, the golden arowana original fragrant rice guards the authentic "five permanent genes"
The Wuchang Black Land is famous for its rich natural environment, and the rice produced here is also loved by the people. As the star product of the Wuchang Ecological Base, the original fragrant rice of the Golden Arowana Wuchang Base integrates science into it from the seed to the cultivation environment to the adult rice, which is the two-way escort of traditional farming wisdom and modern scientific management, and the yield and quality have been guaranteed.
At the same time, in order to pursue the taste and taste of a grain of rice, the original grain insists on choosing the "Wuchang Rice Flower Fragrance No. 2" rice seed, relying on the fertile black soil and the natural living water of the Yaniu River to nourish, coupled with sufficient sunshine, truly realizing the absorption of the power of nature. At the same time, regular soil and water monitoring is carried out, and the use of pesticides and fertilizers is strictly controlled, so that the rice is full of essence and natural mellow. In order to enhance the richness of the taste, satake equipment is introduced to lightly mill rice. In addition, another secret of deliciousness is the low temperature lock fresh storage, which inhibits insect pests and also strives to make the rice in the hands of consumers show a fresh taste, which also won the honorary title of the third "Japonica Rice Top Ten Delicious Rice" in 2020.
The New Rice Festival is a festival of joy and joy, and it is also the best gift to give back to the farmers for a year of hard work. A good bowl of rice, a good cultivation method, and scientific field management are also crucial. The scientific field management method provided by the MAP Five Permanent Technical Service Center of Sinochem Group provides a full set of pre-production, production and post-production services for Arowana Original Fragrant Rice, which penetrates into all aspects of rice growth, ensures that the rice ears are bright and the rice is full, and further improves the production efficiency and quality of rice. On this basis, Yihai Kerry also further cooperated with MAP beSide Farm to start the whole process of quality control and traceability, providing consumers with the "full traceability" of the original fragrant rice rice in the Five Permanent Base, realizing the visualization of the original fragrant rice planting process in the hands of consumers, and the traceability of the product source, so that consumers can eat well and eat at ease.
Xing Aowei joined the Arowana Olympic quality supervisor family
As the "official grain and oil product sponsor of the Chinese Olympic Committee", Arowana has a long history with the Olympic Games. Starting from the exclusive supplier of edible oil for the 2008 Beijing Olympic Games, the quality of Arowana has attracted much attention, and the lineup of Arowana Olympic quality supervision officers has also been growing.
At the event of the New Rice Festival, Olympic champion Xing Aowei was invited to the scene and announced that he would join the family of Arowana Olympic quality supervisors. At the scene of the event, Xing Aowei bluntly said that "the family's pursuit of quality is the trend of today's consumption, and only by strictly controlling every link on the field can we maintain a good competitive state at all times." Just like good rice, strict supervision from the beginning of seed selection to scientific field planting and processing can make every consumer eat more at ease. From today onwards, my responsibility is not only to pay for my family, but also to supervise and supervise the quality of Arowana's original fragrant rice products, so that all families can rest assured and more children can also fall in love with eating. ”
Arowana adheres to the principle of "good base produces good rice" and empowers development with science and technology
With the continuous development of China's agriculture, the continuous rise in consumer demand has also prompted the upgrading of China's rice consumption market. The high-end rice products of Arowana, represented by Arowana Original Fragrant Rice, have rushed out of the siege in terms of quality, adhered to the concept of letting every grain of rice grow in the right place, and controlled every detail of the quality control, providing more powerful evidence for "good base, good rice".
Today, Arowana rice has much more to look at. Insight into the opportunities, Arowana has invested more than 100 million yuan in research and development funds and spent nearly ten years to build the "Arowana Rice Industry Chain Innovation Technology". Integrate the delicious, safety and environmental protection technology of rice into every aspect of rice varieties, origins, planting, processing and packaging. By creating an excellent and safe rice planting base, Arowana has achieved the raw grain supply of excellent rice and the sustainable development of the rice industry, and at the same time reduced the problems of resource waste and environmental pollution through the development of rice hull power generation, rice bran oil, rice protein extraction and other technologies, which has contributed to the sustainable development of China's rice industry.
Source: China News Network