RT-Mart's first "Super League" concept store opened And the competition of small and medium-sized retail formats has been upgraded

Source: World Wide Web

On December 19, RT-Mart's medium-sized supermarket "RT-Mart Super" opened its first concept store in Changchun. Located on the basement floor of Changchun Skyscraper Vitality City MALL, the store business area is more than 3,000 square meters.

It is reported that RT-Mart's Super League format began to incubate 2 years ago, and the first store was unveiled in Changzhou in September this year. The launch of the Changchun concept store is considered to be the success of this innovative business model incubation, opening the pace of accelerated promotion nationwide.

Compared with the RT-Mart hypermarket with tens of thousands of square meters, a smaller area, a more streamlined commodity category, and more fresh food are the most intuitive feelings given by RT-Mart Super. According to reports, the total number of SKUs in RT-Mart Super Concept Stores is 12,000, with food accounting for 85% and fresh food accounting for 20%. Non-food home textiles accounted for only 0.2%, and the clothing product was directly canceled.

"According to the background big data, we have retained the breadth of goods in the original commodity pool of the big super, while refining the depth and carefully selecting the most popular categories for customers." Zhang Haoming, head of the RT-Mart Super project, said.

This also means that RT-Mart Super takes into account the richness of the category while doing exquisite work, while emphasizing the sense of offline experience and the price of the people, positioning itself as a new retail fresh life supermarket that is closer to young consumers.

Some insiders believe that RT-Mart Super pays more attention to the capacity building of fresh food and the proportion of products, and more around "eating" as the center to create a community life experience, which may be a benchmark box horse. RT-Mart's advantage lies in the retail infrastructure accumulated for more than 20 years and the refined operation ability in the sinking market, which is one of the reasons why RT-Mart Super first released the second- and third-tier cities.

Zhang Haoming revealed that the smaller area and streamlined commodity structure make RT-Mart Super more flexible, relying on the advantages accumulated by RT-Mart in second-, third- and fourth-tier cities, RT-Mart Super will do consumption upgrades based on each city level, shaping "thousands of stores and thousands of faces". In the future, RT-Mart Super carries the strategic role of RT-Mart's large-scale expansion. At the same time, RT-Mart Super is also a fully digital format, with 1 hour around 5 kilometers and the fastest 30 minutes delivery.

In 2021, RT-Mart plans to open 30-50 Super stores. This move is considered to be RT-Mart's multi-format and multi-channel strategic layout into the fast lane. It is understood that the RT-Mart Super store in Baoying, Jiangsu Province, will also open this week.

The industry believes that as retailers such as RT-Mart, Hema, Yonghui, and CR Vanguard have successively increased their sizes and small and medium-sized formats, the competition in related industries has escalated synchronously. In the future, medium-sized formats may become the mainstream of the future retail market.