A celebration of liquor aesthetics
During the Chengdu Sugar and Wine Fair, the "Baijiu Aesthetics Festival" series of activities initiated by sugar and wine newsletters, liquor tv institutions, New Food Magazine, Baijiu President's Reference and other institutions will jointly call and empower the era of liquor aesthetics through five major themes and four forums, from multiple dimensions such as the beauty of time, the beauty of wineries, the beauty of consumption, the beauty of models, and the beauty of creativity!
The Baijiu Aesthetics Festival is committed to promoting the idea and action of the interaction between people and wine to grow and improve.
"The ancient and traditional is what we respect, but in this era, what kind of situation can we open up, and we can root the pride of Chinese liquor in this era and in the minds of generations of people, which is what we really want to do."
On October 17, 2021, Mr. Qin Ke, President of New Food Magazine and President of Sugar and Wine Express, said so at the 5th National Light Bottle Wine Leadership Conference - "Evolution of Light Bottle Wine".
In 2017, the first National Light Bottle Wine Leadership Conference appeared in Chongqing Autumn Sugar, becoming the first large-scale forum in the liquor industry dedicated to focusing on the light bottle wine category.
Since then, every year autumn sugar, the national light bottle wine leadership conference is the focus of industry attention. In the past five years, this event has continuously tracked the development process of the category, through continuous form innovation, specification upgrading, and leaping vision, condensing industry consensus and watching for the future of the category.
In the past five years, together with category leaders, industry opinion leaders, as well as countless distributors and enthusiastic consumers, we have participated in witnessing the birth of the brand, the optimization of channels, the construction of the category ecology and even the rise of the entire national consumption ecology of light bottle wine.
In 2022, the National Light Bottle Wine Leadership Conference will come to the Spring Sugar Stage for the first time, together with the Baijiu Aesthetics Festival, to bloom the beauty of the era belonging to the light bottle wine.
"What will be presented in the future is not the shock brought about by subversion, but a mission driven by the times, nor is it a wave caused by redefinition, but a search for authenticity and self."
In the new year, New Food Magazine, Sugar and Wine Express, Liquor TV Agency, and Baijiu President Reference will focus on creating a super IP of "Liquor Aesthetics Festival" to promote the industry's cognition of aesthetic expression with liquor aesthetic culture. The new Guangquan Wine Leadership Conference will also be unveiled as one of the five theme activities of the "Baijiu Aesthetics Festival" in Chengdu Spring Sugar in 2022.
In the current liquor consumption ecology, light bottle wine leads the trend of liquor innovation, fashion and rejuvenation, and carries the more heavy aesthetic mission of the liquor industry.
This time, we held a new light bottle wine conference in the spring of Chengdu, which is precisely the moment when the era of liquor aesthetic consumption comes and the quality of light bottle wine changes begins, providing more accurate ideas for the development of light bottle wine, and creating a new era of light bottle wine while promoting the take-off of the category.
Spring is the season of vitality and growth, riding on the afterglow of the "evolution of light bottle wine", we once again ignite the industry's attention and passion for light bottle category in this spring, and write a new story and history of light bottle wine.
Under the grand framework of the "Liquor Aesthetics Festival" of the Sugar and Wine Newsletter, the newly upgraded National Light Bottle Wine Leadership Conference plays an important part of the "Liquor Aesthetics Festival" and builds a new glory in the industry together with the "Liquor Aesthetics Festival".
The integration of the new IP "Baijiu Aesthetics Festival" is the first step in the new process of the Light Bottle Wine Leadership Conference.
The conference will closely follow the theme of "National Engineering and Chasing Light Ceremony". As a national project, the light bottle wine has consolidated the base of the liquor industry pyramid; it is deeply rooted in the daily life of mass consumption and constitutes the cultural root of liquor consumption.
As a public ration and wine, it goes deep into the life of the city and cares about everyone's daily joys and sorrows; it is the first bottle of wine for most young people, and it is a testing ground for liquor brand innovation and industrial renewal; it is at the forefront of national consumption, indicating the vein of liquor consumption upgrading and transformation.
In addition to the traditional awards of each Light Bottle Wine Leadership Conference, the most gold-containing award of Light Bottle Wine will also be born- the Golden Butterfly Award. In this way, it interprets the development of light bottle wine and is on the way to the "butterfly change" of the whole category and full price.
At the same time, the conference also set up a number of new awards for individuals who have made great contributions to the light bottle wine category, so as to motivate enterprise managers, industry opinion leaders, technology, marketing, brand and other links to make outstanding contributions to the light bottle wine category.
These "light chasers" who lead the light bottle wine category to a bright future will join us in basking in glory and looking forward to a new situation.
For the past five years, the Light Bottle Wine Leadership Conference has focused on light bottle wine, witnessing and leading the continuous expansion of this category and achieving evolution.
Today, we continue the innovative quality of the "Creator Conference" and deliver category innovation;
Continue the spiritual core of the "Thinker Conference" and dedicate category thinking to the industry;
Continue the mission and moral adherence of Sugar and Wine Express, pay attention to the basic plate of the industry, and watch over the interests of the industry.
At 14:00 on the afternoon of March 22nd, we met at the Hilton Chengdu Hotel to attend the "National Engineering Light Chasing Ceremony" - the 6th National Light Bottle Wine Leadership Conference to witness the new changes in the light bottle category and the new era of the light bottle wine conference.
And once the structure of the time implication of liquor is found, the far-reaching reality that transcends experience cannot even be washed away by the flow of time.
【National Engineering and Chasing Light Ceremony】
The 6th Light Bottle Wine Leadership Conference
March 22, 2022
Hilton Chengdu Hotel
We look forward to your participation!