Sugar & Wine Newsletter 2022 New Year's Message| It's good to have you here!

It's nice to have you there!

Those who live in the present and the future —

In the preface to her book "The Left Bank of Paris 1940-1950," the French writer Agnes Posier wrote that whenever she wanted to trace the charm of the most brilliant decade of French culture, she constantly wanted to find the spatial scenes that influenced the entire history of human thought, "hoping to feel the atmosphere of the time and touch with my own hands the objects that these souls once had." ”

Stemming from the same pursuit, sugar and wine expresses to touch the soul of the liquor industry with words and lenses, from Yang Guanrong's "If winemaking is a faith" who was first visited by this year's "first interview", looking back at Yuan Xiuping's "Dominating Alcohol Consumption is Culture" at the beginning of the "First Forum" twenty years ago, from text to video, from culture to faith, from leading and keeping, we follow their footsteps, firmly step on the foundation of the industry, and what is tied to the heart is nothing more than staring at it again and again, looking back and forth again, and what has never changed is the sincere admiration and praise.

If the heavy thinking and emotional temperature of an industry must be cast by one fresh life and scene after another, when they are visualized as the key to the life of the industry and the light of the future, we will sincerely sigh - it is good to have you here!

In 2021,

You are Li Qiuxi, who has gone invisible;

You are the cinnabar that integrates life and temperament into the aesthetics of liquor;

You are the tao shiquan who occasionally hesitates and turns forward firmly;

You are Zhu Wei, who will never forget and will have an echo;

You are true heroes who are selfless and pursue excellence to the extreme;

You are Mei Zhangji and Chen Bin, who were "the first to warm the general public with a bottle of wine";

You are Liu Miao and Wang Dingrong of "An Ode, 'Taste Dunhuang'";

Some futures are the past, and the best way to foresee the future is to meet those who live in the future, or to say that the field in which they exist does not care about the future and the past.

For in their wisdom and deeds, the pursuit is eternal sincerity and beauty. And because of their existence, liquor is the taste of this magnificent land, the taste of the father's toughness and uprightness, and the taste of the mother's holiness and warmth.

Those sugar and wine newsletter colleagues who fight side by side -

After facing many collapses and shocks, the hourglass of 2021 has finally flowed out, and this changing era makes us have to be more tenacious, no longer expecting that after the hourglass flipped, it must be a happy reset, but there is always a force worthy of conviction in the chaotic cycle.

Only through experience can we understand, and only by paying can we know reverence. For Sugar and Wine News, choice and rebirth are never a moment.

The huge wine industry circle withstood the invasion of the epidemic in 2021, and Moutai used a performance forecast on the last day to close the annual curtain for the wine industry. This year, the sauce wine walked down the altar, the aroma was released unwillingly, the fragrance turned over, the mild tide of drinking brought money into the game, the winery concept brewed a new voice, the name of the famous wine showed certainty, and the light bottle wine hatched advanced fruits...

Although the wave of collective rushing inevitably covers the tears of individuals, we still have to be grateful, grateful for the tenacious vitality of Chinese liquor, and the more possibilities that have been nurtured from beginning to end, which is the strength we firmly believe in.

As industry watchmen, we continue to face the present and examine the future, with rational enthusiasm and emotional temperature, those who are not present thinking and immersive perceptions, with a steady stream of pen and ink images, to describe the answer or path for more people.

In the nearly 1,000 original articles of the Sugar and Wine Newsletter in 2021, you can perceive the glory of the wine industry, see the growth of wine companies, hear the breath of the market, and piece together the brand appearance. And such a practice and tempering has also accelerated the "redo youth" plan we announced last year.

For example, there is an innate consensus between video and the power of youth, so we took the most solid step.

In the past year, we have carried the banner of "baijiu evolutionary theory" and called for liquor to be distributed like biology, evolve like biology, and grow like biology.

We propose that baijiu is a kind of beauty, the winery is a kind of goodness, looking to the future, we clearly see that the aesthetic era of a liquor has quietly arrived. It inherits the richness of the baijiu cultural era, and promotes the value of the individual life and "locality" of liquor.

In "Sendu Scene", familiar or unfamiliar scenes bring thousands of gestures, we present the most vivid self, but also show the most real you; in "Sendu Recommendation", taste surprise and innovation, here becomes the stage for Chinese liquor to present evolution and upgrade charm; in "Sentu Weekly Review", share the reality and ideals of the wine industry, and grow together with it.

The best way to read this era is to talk to it, we focus on the first interview of the people who are changing the wine industry or are about to change, and in the new year, the shock of thought and cognition will continue to be staged.

All this is the way our generation cashes in on the power of youth, but also to touch more possible ways in China's wine industry, this strong impulse for change, I believe that with the "Sugar and Wine Club Express" came out, and in 1999", "Sugar and Wine News" magazine trial issue was published, the founders and the first generation of predecessors of the mood is consistent.

From "Sugar and Wine Express" to "New Food", this is a legend of paper. In the last month of 2021, on the eve of its own year of existence, we decided to let "New Food" continue in the form of paper, and also be reborn in the form of paper.

This is not a choice proposition between reason and emotion, what can give us the courage to be born again, in addition to the emotions that are difficult to give up, there must be cognition and examination from reason, so in 2022, please look forward to the new answer we give.

At any time, the inheritance of the spirit of the media, the watchfulness and insight into moral opportunities will prompt us to take root in this world that is cared for by time and customs, and practice the sacred mission of forward-looking and guiding values as different identities such as wine industry standard-bearers, industry whistleblowers, and cultural advocates, so that the value of the media can shine brightly.

In the new year, may every peace and reunion be accompanied by wine, may every long journey and arrival be embraced by affection, with great hearts, eyes and cold and warm.

Source | Sugar & Wine Newsletter (ID:tjkx99)

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