The Beijing Winter Olympics ended successfully, athletes from all over the world looked reluctant when they left, and gave high praise to the trip to the Beijing Winter Olympics, and the International Olympic Committee Bach also described the Winter Olympics as unparalleled! So the question is, such a huge ice and snow feast, how much money did we spend as the organizer, did we earn or lose?
First of all, we have to calculate the cost, and the Beijing Olympic Organizing Committee has disclosed the budget for all aspects of the Winter Olympic Games. First, calculate the costs directly related to the competition, such as the construction of the competition venue, the related equipment for the competition, etc., as well as various expenses that are closely related to the lives of the athletes. In addition, according to the exposure of domestic media, some black technology has been used in the Olympic Village. The cost of these projects is about $1.51 billion, of which two-thirds comes from private capital and the remaining one-third comes from government investment.
In addition, because part of the Winter Olympics is held in Beijing, the other part is held in Zhangjiajie. In order to make the travel of athletes more convenient, the mainland directly built a high-speed railway from Beijing to Zhangjiajie, and the total cost of these infrastructure related to the Winter Olympics is about 3.73 billion US dollars. Another cost is in the operation of Olympic events, such as the use of 8K video technology for the mainland live Winter Olympics, and the related operating costs are about 1.56 billion US dollars. Adding up these large and small projects, the total cost is about 200 billion yuan.
Although the cost of the Beijing Winter Olympics has been calculated to be very large, the Chinese Olympic Committee has saved a lot of budget in many places. As we all know, we hosted the Summer Olympics in 2008, the main stadium Bird's Nest has not been abandoned during these 14 years, and the cost of operating the lease is basically balanced with maintenance, so the Bird's Nest can still be used as a venue for the Winter Olympics. After consultation in preparation for the Winter Olympics, only the "Ice Ribbon" stadium was built, and other venues used the 2008 Olympic Games. As a result, we have saved a lot of money in the construction of infrastructure.
In addition to the venue facilities, the preparatory team did not choose to purchase the professional equipment needed for the competition, but chose to lease it. After all, China is not a big country in ice and snow projects, there are not many events of this type, if you spend huge sums of money to buy back, and then there is a long period of shelving, it will inevitably cause waste, and the purpose of frugal environmental protection has been achieved by renting on behalf of the buyer. In addition, in the construction of high-speed rail, although a huge amount of money has been invested in this, after the Winter Olympics, this high-speed rail will be open to the public, which is convenient for the people of the two places and can create income.
So the question is, did China spend 200 billion yuan and earn it? After all, we all know that hosting the Olympics is a money-burning affair, with rio 2016 losing $2 billion and Tokyo losing $6.4 billion last year. Due to the epidemic situation in the past two years, the Tickets for the Beijing Winter Olympics have not been sold normally, and a piece of revenue has indeed been lost on the tickets. However, the Winter Olympics attracted a large number of sponsors, which is a considerable part of the revenue, with a total revenue of about 2.5 billion US dollars. Third, the Winter Olympics also have a considerable income on television broadcasts. Fourth, brand copyright fees and peripheral products, such as the ice pier that exploded at the Winter Olympics, let the organizer make a lot of money, if there is a brand that wants to produce goods in the image of the ice pier, it also has to pay a certain copyright fee.
The above are all direct benefits, China because of the hosting of the Winter Olympics, but also led to the Chinese netizens love for ice and snow projects, to spawn some industries, after the End of the Winter Olympics, Bach is bluntly said that the future market value of the Beijing Winter Olympics is as high as one trillion yuan. At the same time, in the global epidemic environment, China can also methodically hold a snow feast of such a huge scale, which once again demonstrates our ability to withstand the pressure of holding large-scale events. And athletes from all over the world also looked at it and gave it a high evaluation!