Chinese people buy cars have their own characteristics, everyone prefers cars with large space and high value, and hatchbacks have almost no market in China. However, there are exceptions to everything, and Honda Fit has stood out from many undesirable hatchbacks with stable quality and excellent power, becoming the "sales king".
Before the launch of the fourth-generation Honda Fit, it could be said to dominate the A0-class family car market, selling the top sales every month, sometimes reaching 15,000 units per month. But after the launch of the new generation fit, its sales myth was broken, and monthly sales took a sharp turn, starting with just over 2,000 units sold in a month.
Everyone is also very curious, why did the fit that was once sought after by everyone suddenly fall? The owner told the truth, just go and see the configuration of the new Fit. Although we like the "civilian supercar" with excellent performance, the practice of reducing the fit and increasing the price is really unacceptable, after all, everyone is not stupid.
Model reduction
The 4th generation honda fit has been on the market for a long time, and everyone has a certain understanding of its configuration. The most unacceptable thing about the new Fit is the download of radios and speakers, which are now 2022 and even cars don't even have radios. It's not as good as some old scooters now, and although the body doesn't look as atmospheric as Fit, at least they still have a radio.
The price went up and the value for money decreased
In addition to the allocation reduction, the price increase is also an important factor leading to the decline in Honda Fit sales. I thought that the price of the vehicle would be reduced accordingly after the reduction, but to everyone's surprise, the price of the fit did not fall but rose.
After the listing of the fourth-generation Honda Fit, the price was adjusted to 81,800 to 108,800, which was more than 8,000 yuan higher than the price of the third-generation Honda Fit. Now that the compact car market is so fiercely competitive, each car company is stabilizing its market share by reducing prices, and Nissan has lowered the price of its own car to the same level as Honda Fit.
In the case of such fierce competition, Honda Fit even increased sales, which also made many people think. Although Honda Fit has been in China for a long time and has a certain weight in the minds of consumers, in the A0-level market, cost performance is the primary consideration for everyone to buy a car, and the feelings are simply untenable.
Consumers have more new choices
In the domestic market, in addition to Hatchbacks such as Honda Fit and Volkswagen Polo, independent brands have also launched many hatchbacks. Wuling Hongguang mini launched by Wuling has won the attention of many consumers because of its small and flexible body and cheap price. In the sales rankings in recent months, Wuling Hongguang Mini has won the championship and become the sales champion.
And now the small market segment is becoming more and more detailed, and various car companies have begun to promote new models in various fields, and Honda Fit's competitors have become more. With a limited budget, car owners prefer a more cost-effective model. Fit's price increase has made it lose this part of its competitive advantage.
Comments:
It is an indisputable fact that Honda Fit is the main model of Guangqi Honda, and it has also created a myth in the domestic market. However, at the moment when the consumer market is constantly upgrading, if you want to gain the favor of car owners, you must firmly grasp their needs, otherwise the sacred car of the cow will also have a falling day.
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