Speaking of Jiangxi, what can you think of? "The 33rd Blessed Land under heaven" or the Chinese Medicine Capital?
People who are not familiar with Jiangxi may not know that Jiangxi is a place with deep historical precipitation, but in fact, Jiangxi is a magical and rich place, and Jiangxi camphor tree is one of the birthplaces of Chinese wine culture!
If you want to talk about jiangxi wine culture, then you have to mention Jiangxi's famous wine - four special wines.
Although Jiangxi people will drink more rice wine than liquor, there are still many old wine friends who have been haunted by the four special wines in Jiangxi.
However, it is regrettable that the four special wines, which were once known as the "King of Jiangxi Wine", do not seem to be in a very optimistic situation today.
From the red all over the country to the loss of the provincial market, why did the four special wines play a good hand?
The origin of the four special wines
The predecessor of The Four Special Liquor is the "Lou Yuanlong" business name, after the merger and disintegration, Lou Yuanlong finally achieved a unique brewing process and produced a liquor with both northern and southern flavors.
At that time, although the quality of the liquor was obviously better than other liquors on the street, there was no obvious sign.
In order to distinguish it from other liquors on the market, four "special" characters were posted on the wine altar to indicate that the wine quality was better, which is also the origin of the name of the four special wines.
It's a hit
In the early days, due to the excellent quality and characteristics of the four special wines, the major restaurants around began to buy wildly, and by 1959, the output of the four special wines reached more than 100 tons, and at the same time, the winemakers were constantly improving the brewing process.
By 1988, Si Special Wine also became an independent special flavor type officially recognized by the state by virtue of its own characteristics of "three types with still unreliable".
However, Si Special Wine was still mired in the market quagmire in the 90s, but fortunately, even if Si Special Wine reversed its development strategy, it rose in the "Golden Decade" of liquor development until 2012, when it reached its peak.
At its peak, the four special liquors occupied half of the Jiangxi liquor market by their own strength, and properly carried the banner of ganjiu revitalization!
The status quo is bleak
What about the once-popular Four Specials?
It is a bit embarrassing to say that the status of the four special wines is now a bit embarrassing - it was once a well-known wine in Jiangxi, but now the locals rarely drink it.
The scenery of the past is no longer there, what is going on?
On the one hand, the four special wines are very low-key in their bones, even when they are red, they have hardly done much publicity, and now, there is even less publicity.
On the other hand, the four specials are too neglectful of the low-end line, the low-end products of the four special wines are not stable now, and the fake wine is raging, the market supervision is really not in place, and the word of mouth is also "smelly" a lot.
Although the high-end line level is maintained well, the price is also very "beautiful".
The appearance of the four special wines today is really lamentable, once extremely popular, but now because the publicity can not keep up, there is not enough "strength" to support the lack of share in the province.
It can be seen that the achievement of a good wine, the strength of the wine itself should be hard enough, the publicity is absolutely indispensable, without any "one leg", this road is doomed to go on.
In fact, it is not only the four special wines, in the vast Chinese liquor circle, similar liquors abound, from the Songhe grain liquid in Henan to Zhang Gong, and then from Qinchi in Shandong to the Kongfu family, no matter how brilliant it was, now all of them have fallen into a dismal end.
Even the unique Guizhou good wine has not escaped such a fate, and Mutai Houdao wine is like this.
When it first came out in Moutai Town, it attracted a large number of sauce friends who "came by the name of Mu Feng Xiaoning", and the wine friends who loved to drink sauce wine must not be unfamiliar with Feng Xiaoning - the disciple of Li Xingfa, the old director of Moutai Factory, and now one of the "Eight Immortals of Moutai".
The sauce friends' love for the Mutai Houdao wine from Feng Lao's hand was enough for them to drive forward tirelessly, and the Mutai Houdao wine at that time could be called "a collection of thousands of pets in one".
To this day, although its wine quality is getting better and better, Feng Lao still scorns this matter of publicity, so when the Mutai Houdao wine fire reaches Guizhou, it will stop here.
Outside the province, Mutai Houdao Wine is really not famous to "take it out", but at present, it seems that Feng Lao has no intention of changing his mind, and he can only say a pity!
It is never an easy thing for good wine to go long and far, and sticking to the rules and sticking to it is probably the biggest obstacle.