A few days ago, according to the Notice on Printing> and Distributing the 24th Batch of High-level Talents Classification and Identification Catalogue > of the 24th Batch of Main Directories in Changsha (Changcaifa [2021] No. 1) document announcement of the Leading Group for Talent Work of the Changsha Municipal Committee of the Communist Party of China, Teng Zhaohua, chairman of Hunan Daqiu Clay Porcelain Art, was identified as the 24th batch of high-level talents in Changsha.
In the new era and new development, we must have new concepts and new craftsmen. Teng Zhaohua does not limit his vision to individual enterprises, but based on the entire ceramic industry, hoping to promote the innovation of Hunan ceramic industry through the power of benchmarking demonstration. To this end, he has devoted all his efforts and achieved certain achievements.
Take the lead in setting standards
Liling, as one of the three "porcelain capitals" in the country, is the origin of the world's underglaze multicolored porcelain, but no ceramic standards have been formulated. Teng Zhaohua is well aware of the importance of standards, restricting the development of the industry, he first focused on the scarcity of "big ball mud" raw materials, the "big ball mud" and all the kaolin in the country for laboratory analysis and comparison, and finally formed the "big ball mud" enterprise standard. Then, combined with the multicolored process under the glaze of Liling, the first local standard for the ceramic industry in Hunan was formulated in 2015 , the local standard of "Large Ball Clay Porcelain". Under its impetus, a year later, the local standard of Liling's "Underglaze Five-Colored Porcelain" was released.
Rewrite 99 processes
In order to integrate innovative art porcelain, he standardized the process, improved the technology and improved the quality in the traditional 72 porcelain-making processes, and after several years of experimentation, finally established the 99 processes of "large ball clay porcelain", which better highlighted the characteristics of "white, moist and transparent" of large ball clay porcelain, and the big ball clay was known as the Hermes in ceramics.
99 processes of large ball clay porcelain
Patented results
Technological innovation is not a rhetorical exercise and requires long-term sustained investment. Many enterprises rarely carry out technology research and development work because of their own development limitations, and Teng Zhaohua has always regarded patents as the driving force for enterprise growth. For more than ten years, he has focused on the establishment of R & D and production data database, the underglaze color and glaze color, purple sand pot and white porcelain pot, bas-relief carving and large round carving, etc. for integration and innovation, has 7 invention patents, 15 utility models, 37 appearance patents, more than 2,000 copyright registrations. These achievements will not only serve the company, but also serve the entire ceramic industry.
Expand your application areas
Teng Zhaohua has always been committed to turning the advanced concept of "art of life, art of life" into reality. Over the years, he has absorbed international art knowledge, combined with Chinese cultural characteristics, pioneering the application of large pieces of relief porcelain plates and special-shaped art ceramics to public cultural and artistic spaces, and successfully applied and promoted on Line 17 of the Beijing Metro, so that ordinary citizens who use the subway as a commuting tool can also appreciate elegant art and culture in between the rapid steps, and realize the simple pursuit of culture and art serving life.
Beijing Subway Line 17 "Shilihe Station, Chinese Painting Mood"
Promote advantageous brands
For enterprises to develop, brand is fundamental. Since the establishment of the company in 2012, Teng Zhaohua has attached great importance to brand building, investing a lot of money every year to register trademarks, promote brands, open up channels, and protect rights and fight counterfeits. At present, Daqiu clay porcelain has 14 registered trademarks, the channel distribution has covered Beijing, Guangzhou, Shenzhen and other first-tier large cities, "Daqiu clay" brand has become a well-known high-end art ceramic brand in China, and has repeatedly gone abroad as a national gift.
Create a red classic
Classic products, dominate the market. The market is changing rapidly, product updates and iterations, in order to gain a foothold in the vast market, there must be the most competitive products. Teng Zhaohua led the production, design and R & D team to create a series of red great man reliefs and full sculptures, which have become a bright banner in the art ceramics market and an important carrier for telling the story of Hunan red. In order to enrich the product pattern, at the same time, a series of works such as blessing wishes, art collections, special customization, life cultural creation, and national gift exports have been opened up, and each series of works has unique ingenuity, full advantages, and the market response is enthusiastic.
For ten years, he has been cultivating art ceramics, technological innovation, management optimization, demonstration and leadership, for which he has been rated as a national senior arts and crafts artist and a model worker in the national cultural and tourism system.