A few days ago, Wang Yue, chairman of Lianjie, had an in-depth discussion and sharing on how to achieve sustainable growth of enterprises in the book "Growth Structure" with the author of "Five Lines of Growth" & "Growth Structure" on the theme of "Determining the Solution to Enterprise Growth in the Uncertain Era".
Wang Yue, chairman of Lianjie, said: Focus on truly meaningful growth
Wang Yue, chairman of Lianjie, believes that growth is the origin of most enterprise problems, and it has always been the focus of attention of entrepreneurs, managers and entrepreneurs. As the external business environment becomes increasingly challenging, defining "truly meaningful growth" becomes critical.
In the discussion, both sides agreed that every enterprise is a product of the times, and the meaning of growth is fundamentally a matter of values. There are two keys to meaningful and qualitative growth, the first is "not the longer a company operates, the better, the focus is on whether it brings value and shows it in this era"; the second key is that "growth is quality", rather than blindly pursuing expansion and scale. Good growth is a kind of restraint, and good companies can achieve profit growth while achieving their own value growth.
Wang Yue, chairman of Lianjie, talked about the rationality of corporate growth
Wang Yue proposed in the sharing that he saw a large number of practical cases and solid academic skills in the book "Growth Structure", and the methodological context in "Growth Five Lines" is also very clear, so is enterprise growth a purely rational and plannable process?
The two sides gave the answer in the wonderful discussion: the essence of management is to explore the possibility of human nature, it is implicit in the assumption of human nature, and the cultural element makes it impossible for each company to have the assumption of human nature exactly the same. Based on the premise of a high degree of rationality, at the theoretical level of economic research, the elements of human beings are usually extracted and the problems and human nature are studied separately. Based on the many changing and unforeseen factors in human nature, it is difficult to plan purely. However, it is still necessary to do strategy and planning, because the principles of economics and the technology of management are the closest to objective laws in research, and planning around it can be the closest to realization.
Wang Yue, chairman of Lianjie, deeply analyzed the enterprise growth model
What factors affect the growth of a business? How is the growth matrix model applied? How to determine the needs of future customers? In this part of the discussion, Wang Yue, chairman of Lianjie, put forward a simulated scenario of enterprise growth with great interest, and the two sides conducted wonderful on-site discussions and answers to the above questions.
The two sides agreed that with the development of society and technological progress, change is inevitable; and large growth must come from large structural changes, so the establishment of growth models must be based on value creation, considering the impact of infrastructure migration on customer migration and changes in values.