Oh hey, pour a cup of tea, let's talk about what the "local tyrants" in this live broadcast room are all about while drinking. In this era of online live broadcasting, our "big brother on the list" has actually become a rare phenomenon. They spend a lot of money, and some people say that they are showing off their wealth and pursuing vanity? Don't make a fuss, I'll tell you in detail, the business logic behind this is more exciting than "Romance of the Three Kingdoms"!
First of all, in the live broadcast industry, do you think it's just a camera, and the "local tyrant" will be over as soon as he comes in and scatters coins? Where is it so simple! Those "big brothers" in our eyes are actually the bosses behind the stage, shrewd. Like Guo Youcai, who can throw tens of thousands or hundreds of thousands of dollars every day in the live broadcast room, people are not just for show. To build your own brand into a famous brand, this means is simply wonderful!
This "big brother on the list" is playing with the communication effect and topic creation. You see that every time he swipes a gift package, the live broadcast room is as lively as the New Year. Everyone is like a chicken blood: "Oh, this big brother is here again!" "And then? The audience is curious, go to his bottom to see what is behind it. It turns out that people are using this trick to promote their own brands and sell their own goods. In this good show, even the ancestors' benches had to laugh off a few legs.
Does this model say it's cost-effective and high-cost? That's all an understatement. The local tyrants in this live broadcast room are really elite soldiers and enthusiastic generals. In this era of rapid development of information and new tricks every day, they are the most shrewd old scalpers, carrying the banner of market competition.
You can see that this article also mentions a wonderful point, that is, this strategy needs to be persistent and memorable. From Guo Youcai's live broadcast room, to Weibo and Douyin, this guy shows his face everywhere. Share your entrepreneurial experience and act like an entrepreneurial mentor. It's easy to impress people, and the secret to attracting fans is all in his hands.
Let's not talk nonsense. In fact, putting aside the appearance of generosity, they are the unfortunate masters who can ride the wind and waves in the Internet wave. Our entrepreneurs and marketers have to learn from others, use these new media to build personal brands, and grasp the pulse of the times.
Regardless of whether you buy it or not, we have to tell the truth: the seemingly luxurious business of "Big Brother on the List" is simply the crystallization of wisdom. Not to mention how deep their pockets are, that kind of intelligence and actuarial calculation are worth studying and learning.
After drinking the tea, we have to roll up our sleeves and work hard, and see if we can figure out the world of our own business from the story of this "big brother on the list". Next time you go to the live broadcast room again and see which "big brother" swept the top of the list, you have to observe and study it carefully, maybe you will understand some business tricks from them!