Yang Bing, founder of Dewu App: I hope to pass on the spiritual value born of "love"

Yang Bing, founder of the (Shanghai Online New Economy) Dewu App: I hope to pass on the spiritual value born of "love"

May 12 (Fan Zhonghua) Because of love, so focused, this sentence is most appropriate to use on Yang Bing, the founder of Dewu.

"I especially like to play basketball myself, so I started a business and did tiger poker; later I found that the young people's purchase needs for high-quality, tasteful sports products were not well met, so I founded the Dewu APP, hoping to let everyone find the goods they want in the most assured and simplest way."

Yang Bing, founder of the App, provided a picture by the interviewee

Talking about why he founded the thing, Yang Bing used extremely concise language to bring his successful continuous entrepreneurial experience along: "I started from the deep feelings of a basketball fan, I feel that I like it, but there are still needs that cannot be met, I will try to see if I can do it well, there is no complicated entrepreneurial planning." ”

With a white T-shirt and a clean short haircut, Yang Bing, who was born in 85, gives the first impression of being humble and easy-going. But when it comes to his favorite basketball game, he talks about it, and it is not difficult to speculate about the emotion revealed by his initial name of "got thing" as "poison".

Starting from the "pain points" of users' real needs, in 2015, dewu became the first new e-commerce platform in China that integrates genuine trend commodity trading, trend identification and inspection, and interactive trend community with a subversive attitude, and its pioneering "first identify and then ship" model solves the problem of authenticity and quality assurance in traditional online transactions, and a large number of new generation consumers gather to enjoy good things with all walks of life.

Yang Bing said that the original intention of the self-built "inspection and identification" system was to provide long-term value for users according to their real needs. He admits that due to the great complexity of the identification of fashionable objects, the obtained objects are spending time, effort, and "stupid effort" from the beginning.

Since 2018, Dewu has built an inspection and identification system that attaches equal importance to personnel and technology, and set up an algorithm team to independently develop AI identification. After two years of continuous investment, ai identification has finally reached an accuracy rate of 99.99% on some products. "We will continue to invest in this field for a long time." Yang Bing said.

The "identification" service is also the basis for accumulating user trust. Therefore, Yang Bing said bluntly that the product will not put transaction efficiency in the first place, "The user experience is more important, and the happiness of the user after using the service is the value we really create." ”

He called dewu an Internet company that adheres to the "necessary weight", "We have a strong commodity research team and a team of professional appraisers, the trend of the circulation of the single product on the market are involved, we will be hot sales, the new models of the season, including those who are constantly 'upgrading' fake products to do meticulous research on each category." This is the service capability we build, and the deeper ability is the deeper understanding of the user. ”

At present, dewu has a high degree of recognition among young people in China. In Yang Bing's view, the younger generation of consumers will pay more attention to the quality of goods and the spiritual value they convey, they have an independent sense of independent decision-making, and will strive to make their lives "not will be", and it is hoped that more young people will "get good things" at the same time, pass on a happy and positive spiritual value.

"Love will make people happy and give people unlimited motivation," Yang Bing explained, "When I was in middle school, I often asked my friends to play basketball the next morning, and sometimes I got up the next day to see the rain outside and the mood of playing the plan, which was my nightmare scene for a long time; when I was in college, I saved a lot of money and bought the first pair of NBA commemorative sneakers, I forgot what happened that year, but the happiness brought to me by this pair of shoes is still remembered." ”

The real love experience allows Yang Bing to "empathize" with young people, with "no fake, not inferior, not low as the bottom line of the business", so as to always stand on the cusp of the trend.

As the world's largest fashion trend e-commerce, Yang Bing observed that in recent years, the proportion of new domestic brands in the acquisition of goods is getting larger and larger, and the reputation is getting better and better: "On the one hand, 'Generation Z' consumers have heartfelt recognition and love for the national tide brand; on the other hand, we also provide services in the community and e-commerce, so that consumers can learn more about the brand story, design and cultural elements, and help the national tide brand spread good products." ”

Yang Bing bluntly said that Shanghai is his favorite city: "Shanghai has a tolerant innovation environment, especially Shanghai's full promotion of the development of the online new economy and digital transformation, which is a huge encouragement to us, as a 'new thing' from birth to growth, Shanghai has given very specific support in terms of talents, technologies, projects and so on." ”

How will the things that exist because of love develop in the future? "Although Dewu focuses on the subdivision of fashion trends, people's beautiful ideas and needs for life will continue to grow," Yang Bing said, as long as it goes in the direction of providing beautiful things and transmitting spiritual values, there will be good things happening in the future. (End)

Source: China News Network