Gucun Park's first wave of early cherry blossoms has just "probed", and the apricot peach blossom honey latte infused with spring aesthetics has appeared in street cafes. In the chain brand store, the cherry blossom limited cultural and creative surrounding is placed on the "C position", and many people put it into the must-buy list.
Spring is budding, and the excitement is not only the cherry blossoms, camellias, osmanthus flowers, plum blossoms or bloom in the park bookstore, flowers and books complement each other, or transform into beautiful flower boxes, dress up all over Shencheng... While strengthening the flower industry and revitalizing the "flower economy", Shanghai also makes the city full of life aesthetics at all times.
Flowers and bookstores cross the border, and the floral fragrance and book fragrance complement each other
Parks, bookstores, and even clothing stores, this vibrant season, people's memories of flowers are flourishing again. Colorful flowers interact with the complex and diverse spatial links to create a more poetic romantic life.
At the beginning of the new year, Gucun Park, where the cherry blossoms bloom in the early morning, ushered in the first shared study in Baoshan District, number 001. "Park + Study", this seemingly unexpected combination, was unexpectedly popular. In the green shadow of a lake, a small study has become a small world filled with the fragrance of flowers.
In a similar combination, there is also an independent art bookstore that has just "gone out of the circle" because of flowers, "Bookstore". This bookstore in Songjiang directly set up a small counter to sell flowers. From a distance, the façade dotted with flowers and plants is very eye-catching. It seems that some people are not doing their jobs, but they have attracted many loyal guests. Many people do not hesitate to drive here, just to experience the elegant atmosphere of books and flowers. Rows of bookshelves are lined with gardening books that complement the atmosphere of the store.
Why is the cross-border combination of flowers and bookstores so popular? "The space of reading is often regarded as an elegant place for self-cultivation." In the view of Zhou Wuzhong, a professor at Shanghai Jiao Tong University, flowers and study rooms both interpret elegant lifestyles, and there are many natural commonalities. The colorful colors and fragrant aromas of flowers also help people to eliminate reading fatigue and create a relaxed and comfortable atmosphere. Throughout the ages, there has been no shortage of bamboo and orchids in the study of literati and inkers.
In his view, more flowers entering the urban public space is conducive to Shanghai's bigger and stronger "beautiful industry". "Only by allowing more people to be in the sea of flowers can we cultivate more potential consumer groups."
"Single line + combination" flower arrangement, further enriching the "flower economy"
Park City is the goal that Shanghai strives for. Many experts and scholars believe that the key is to let the city's reinforced concrete blend into the natural environment. From a single flower type to a complex landscape, what can be seen is that the public space is transformed into a habitat garden, and what is invisible is a gradually growing "flower economy" industrial chain.
In the Jing'an Temple business district, many people have recently noticed a new change in the isolation of flower boxes - a touch of bright red, hidden under the green leaves, which is beautiful. Under careful investigation, the original flower box is divided into two layers, the upper layer is paved with red four seasons camellias, and the lower layer is pink Western azaleas, which are intermingled and superimposed, and more artistic.
Zhou Wuzhong introduced that after years of development and adjustment of flower varieties, more and more potted flowers have lit up Shencheng. For example, not long ago, the Shanghai Elevated Highway for the first time adopted the "single line + combination" flower form, using bougainvillea, moon season and other flower varieties. "The combination of placement can avoid the shortcomings of a short viewing period of a single flower, and also make the flower landscape closer to nature." He believes that in this way, it will be possible to promote supply with demand and further enrich the "flower economy".
From the neighborhood to the community, the interaction with flowers as the medium constantly leverages the surging power of the "flower economy". Changhong Street, Kangjian Street, Xuhui District, a "flower painting wall" of nearly 1,000 meters has attracted enough popularity. Roses, sunflowers, hydrangeas... More than 20 kinds of flowers and more than 40 kinds of flower colors are vivid and red. In the daily edification, people also have an unusual feeling and affinity for flowers.
Author: Wang Jiayi
Photo: Gucun Park, Xuhui District Kangjian Street, etc
Edit: Zhou Chen
Editor-in-Charge: Liu Liyuan
*Wenhui exclusive manuscript, please indicate the source when reprinting.