Original Author: Wang Meng (Used Car Xiao Fat)
Founder of China Used Car Self-media Alliance
Photo and text: Networks and interviews
Reprinted with permission: xiaopangfans
In 2021, tank 300 used cars one year old used cars are generally more expensive than the new car MSRP, some people speculate or good, some people hoard goods juqi or not, the original car for half a year, now 3-4 months, many sellers who want to use the "net red" hype are also unable to hold back!
Nowadays, with the tank 500 about to be listed, some of the real car sources of tank 300 have begun to enter the real trade in the second-hand car market instead of speculating on the car source, and the price upside down phenomenon has begun to fall.
Some people rushed to tell each other that the tank 300 used car was finally starting to be cheaper than the new car!
Internet car sources are not entirely real
Open the website of some used car platforms to search tank 300, and its daily used car source number exceeds 400 units nationwide, which is an absolutely large and abnormal ratio compared to many models and their new car market ownership.
In 2021, tank 300 new car sales of more than 90,000 units, its used car network car source daily maintenance at about 400 units, and the 2021 nissan Xuanyi its annual sales of 400,000 +, its used car network car source is maintained at about 100 units, the best-selling Xuanyi and there is also the blessing of rental agencies, Xuanyi used car network car source is actually no tank more than 300, it is really incredible!
So in line with the professional habit of asking the root of the matter, we carried out the source of the car screening, found that many tank 300 used cars, or new cars "hanging sheep's head to sell dog meat" to tempt these "want to add to the urgent users" hundreds of kilometers or even dozens of kilometers of second-hand cars, how can there be so much?
Or it is some second-hand car merchants "gambling", beating a bicycle to become a motorcycle with a small probability of thinking, high income and high sales to wait for rabbits.
There is also a kind of real car source at all, that is, the "pirated pictures and information" wishers are hooked, waiting for the "not bad money" users to find, and then go to the market to "grab the goods" to stitch together.
As for where these vehicle sources come from, know the rules, and don't say it here!
In some live broadcast platforms, every day to say how this used car, if you really believe, it is naïve, every year some live broadcast platform broadcasters Kitty Bentley 30,000 units, last year people seriously sold more than 5,000 units, the extra 100 250 in the end where did it come from?
Taking advantage of the hype is mixed
Guidance price of 33.43 million tank 300 cyber version, landing normal 370,000, used cars increased to 400,000 +, some people say that used car dealers "really black", in fact, more than 300,000 investment, gross profit 10%, deduct costs that is 6-7%, 100 yuan to earn you 7 yuan, black?
There are many second-hand car dealers frankly, they also like this car, the booking queue is also in accordance with the rules of the manufacturer, buy while driving, while making some money may, why not? Maybe after a period of new car price reduction, but also have to lose money, some people are willing to increase the price to buy, this is the law of the market.
Mercedes-Benz G, Toyota Alpha, Land Cruiser, Lexus LX570, these cars originally increased in price, and now the lack of chips to increase the price is even more severe, and I have not seen anyone smashing in their hands! (The key is to lose money in the hands of the hand is not embarrassed to say, die to face really lose money in some cases!) ）
Even if the recent GAC Toyota Race has been increased by various exposures, the price of used cars is still the preservation of the leverage, and the parallel import of US used cars are therefore "rising"!
There is no price increase without trading, the price increase proves that the product is good, the demand is strong, the new car channel management is strict, the new car dealer can not increase the price, the second-hand car "middleman" is willing to fight, the manufacturer can not manage, accompany the market, after all, if the new car price reduction manufacturers will not tell the second-hand car dealer ah!
Guangzhou Honda Accord in 1999, FAW-Volkswagen Audi A6 in 2002, Shanghai Volkswagen Santana in 1992, FAW-Volkswagen Jetta in 1996, supply and demand determine price changes, so many years, finally independent brands have a used car "price increase", it is also considered to give our domestic car a long face, much stronger than the Chinese men's football team!
However, there are also second-hand car dealers frankly, recently began to reduce the price as soon as possible to withdraw funds, after all, the recent Mercedes-Benz G although the new car price increase is still the same, but the second-hand car can not be sold, the price has dropped, the tank 300 obvious delivery accelerated, the visibility on the road has increased, the tank 500 is about to be listed, and the dividend period of the Internet red phenomenon is almost over.
Second-hand car "hype" business, small profits may also have a large loss probability, this year feel that the overall business of second-hand cars is more difficult, spring, this industry is not "warm"!
Road remote horsepower, tank 300 retention rate of the future
The old master who has experience in doing second-hand cars knows that the retention rate of many brand models of second-hand cars is non-linear, and the initial feelings and marketing have an impact, and long-term rationality and professionalism are normal.
The road knows the horsepower, and the good cars are seen for a long time, some cars are short-lived, some cars are hindsight, and some cars are enduring.
For example, Toyota Crown, Asian Dragon, very good car, new car discount slag the same, but in the second-hand car market know how to buy more, second-hand car retention rate is really to show Toyota's quality and service value, if you are in the new car at the most preferential time to buy, basically open two years of the original price to sell!
For example, Toyota Prado, National VI plus chip influence, two years 40,000 kilometers of used cars, the most province of 40,000, parallel imports of Nissan Tule, the cheapest time in 2018 naked car within 450,000, and now used cars also dare to sell 40+, these are "strange phenomena".
Tesla, when it first entered China, the retention rate of three years to the face, with the increase in ownership and fans, now the domestic Model 3 and Y retention rate and BBA at the same level is not bad or even slightly advantageous, but the imported Model S and X can not be generalized.
It is said that volvo retention rate is average, but if you consider the price comparison of the new car after the discount, it is not as big as many people think, coupled with the price reduction of spare parts in the past year, the manufacturer's official certification of second-hand car management, and its second-hand car retention rate has also risen and changed.
The earliest old three, Wellcome used cars are definitely a good home model, today's French cars, the preservation rate is to directly "punch the face" to end the topic, such negative cases as well as Jeep Grand Cherokee, Buick Encore and so on.
Therefore, the second-hand car retention rate of tank 300 is against the sky in the short term to see the influence of internet celebrities, the lack of strength of other competitors is also an opportunity, the overall reputation to create a model is also an advantage, for the annual sales of less than 100,000 units of "niche" models, the performance of the second-hand car retention rate is definitely a highlight, which can be called a classic case of domestic independent brands.
But there are still many problems to be solved in the view of continuous long-termism, and a good start does not mean continuous excellence.
The continuous brand value marketing of vehicles, the overall structural changes of brand models, the strict management of sales channels, the quality stability after 3 years and 60,000 kilometers, the professionalism and improvement of dealer service networks, the spare parts system and price rationality, the cost of vehicle use, the subsequent product upgrades, etc. A series of problems will be the test of the "marathon" system, the retention rate within 20,000 kilometers in 1 year has a small probability of luck, and the long-term retention rate of 200,000 kilometers in 10 years is the real value expectation.
Proud generals abound, the winning champion is very rare, I hope that the tank series can be better and better in the long run, the used car retention rate is stable and reasonable, too high may not be good, of course, it is better than the low, but also hope that Haval, WEY, the Great Wall and other brands can have the performance of the tank 300 used car.
However, recently the tank 300 used car price, finally began to return to the normal range, cheaper than the new car MSRP, if the 500 is listed, many 300 replacement 500 customers more, maybe the used car price will be more rational.
It seems that the recent order delivery speed is much faster, used car dealers friends, hoarding goods is not advisable, cars are used to drive, not to speculate (many industries have striking similarities).