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Brush your teeth to "resist the ghost"? Don't pay this IQ tax

Jimu news reporter Liu Dongli

The data show that the rate of helicobacter pylori infection in mainland China is as high as 50%, and most stomach cancers are caused by long-term infection of Helicobacter pylori. At present, there are some hot products with the name "toothpaste" on the market, claiming to have the effect of "anti-Helicobacter pylori" and "anti-Helicobacter pylori removal of bad breath".

But can these so-called "anti-ghost toothpastes" really resist ghost? Jimu News made a visit.

A variety of toothpastes claim to be "anti-ghost"

On February 21, on an e-commerce platform, Jimu News reporters saw a variety of "anti-ghost toothpaste". In a medical device franchise store, a monthly sales of 1000+ anti-ghost toothpaste, claiming to be a well-known insurance company insured products, net content of 150 grams, three packs of price of 69.9 yuan. Compared with ordinary toothpaste, there is also a "Cost Inspection Report" on its promotional page, which shows that the name of the product is "Helicobacter pylori oral bacteriostatic cream", but the inspection items only include sensory tests and the total number of colonies, microbiological indicators such as E. coli, etc., and there is nothing else.

Brush your teeth to "resist the ghost"? Don't pay this IQ tax

Jimu News reporter consulted customer service as a customer: "Can this toothpaste treat Helicobacter pylori diseases?" The other party replied: "Insisting on using it will improve to some extent." The reporter noted that the publicity page indicated that the health license of the product was a consumption number, indicating that the product only had a disinfection function and did not have a therapeutic effect.

Brush your teeth to "resist the ghost"? Don't pay this IQ tax

In another medical device store, a "helicobacter pylori toothpaste" known as a well-known pharmaceutical group sold for 29.9 yuan per net content of 120 grams, and 2 pieces of test paper were given away. On its promotional page, the store compared this anti-Helicobacter pylori toothpaste with traditional toothpaste, saying that ordinary toothpaste can only solve the role of basic cleaning, and this toothpaste can "directly hit the root cause of the problem and accurately fight against various bacteria such as Helicobacter pylori and so on." The article also lists cases: a certain Ms. Li often eats out, infected with bacilli and caused chronic gastritis, since the use of anti-Helicobacter pylori toothpaste, the mouth is fresh, the bacilli are reduced, and the pain is reduced.

Brush your teeth to "resist the ghost"? Don't pay this IQ tax

State Food and Drug Administration: Toothpaste cannot express or imply a medical effect

So, can anti-ghost toothpaste really effectively solve the problem of Helicobacter pylori? As early as a month ago, the State Drug Administration published a popular science article "Toothpaste Cannot Treat Diseases" on its official website, saying that there is no evidence that brushing teeth by using toothpaste can have an impact on Helicobacter pylori present in the stomach. The association of Helicobacter pylori in the oral cavity with digestive diseases such as periodontal disease, bad breath, and stomach cancer is not supported by evidence-based medical evidence. Products such as toothpastes that claim to have "anti-Helicobacter pylori" may have added broad-spectrum bacteriostatic agents. If a large number of broad-spectrum bacteriostatic agents are used for a long time, it may lead to the disorder of the oral flora, which is not conducive to oral health.

According to the Regulations on the Supervision and Administration of Cosmetics, which came into effect on January 1, 2021, toothpaste is managed with reference to the provisions of ordinary cosmetics; after the efficacy evaluation in accordance with national standards and industry standards, toothpaste can be claimed to have the effects of anti-caries, anti-dentin sensitivity, and alleviating gum problems. However, it cannot be expressed or implied that it has a medical effect, and false or misleading claims of efficacy cannot be made.

It is understood that at present, the State Food and Drug Administration is stepping up the formulation of departmental regulations specifically for toothpaste management, "Toothpaste Supervision and Management Measures", and will promote the introduction of this regulation as soon as possible.

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