Seeking truth from facts, pursuing the car trumpet of telling the truth, welcome to pay attention to the cool oil in the car industry
I've always been a strong supporter of plug-in hybrid models. Plug-in hybrid is a type of new energy vehicle that is very suitable for the Chinese market and national conditions, and should become the main force in the automotive industry to further reduce energy consumption in the future.
For many years, the impression of plug-in hybrid in the minds of domestic car owners has been bad, most people feel that buying plug-in hybrid is a small number of car owners in those limited cities in order to mix a green card of helpless moves, if the city fuel vehicle unlimited brand who will be stupid enough to buy a plug-in hybrid ah.
Therefore, the market position of plug-in hybrids before 2021 has been very embarrassing, and it can be said that it is half dead, relying on licenses and purchase tax preferential policies to survive.
This kind of market performance as a supporter of the plug and mix is of course not dead hearted, two or three years ago Volkswagen began to introduce the plug and mix into the Chinese market, but also gave a very stylish tail mark, GTE, it can be said that this car whether it is power, driving sense or fuel consumption are remarkable, volkswagen can not bring the plug mix up? This expectation is also shattered by reality.
As long as the label with plug-in hybrid can not sell the amount, not to mention the drag of the China Insurance Research Institute incident.
For a while, BMW 5 Series plug-in mixed sold very well, is a regular customer in the new energy vehicle sales list, but I know that this is not because everyone recognizes the plug-in mix, but because of the green card and the purchase tax exemption, BMW's unit price is high, and the difference between the purchase tax and the fuel vehicle is not big or big, and it can still be on the green card, and there is still a certain attraction after weighing it.
At the beginning of 2021, there were rumors that Shanghai and other cities may cancel the green card treatment of plug-in hybrid, and when I saw this news, my heart was half cut off, and I finished the calf, which is estimated to be the last straw that overwhelmed the plug-in mix!
Plugging in and mixing is also considered a new energy, look at the trend of people's hybrid and pure electric, and then look at the plug and mix,
alas! Wang Xiao'er's New Year's Eve
Could it be that I was wrong to be optimistic about the plug from the beginning?!
At that time, I did not notice the BYD DMi that had just been launched, and the DMi did not have such a big influence later.
Then in March and April, I began to see a lot of fuel consumption evaluations about BYD DMi.
Whether it is an urban road, a high-speed, or a feeder fuel consumption test, DMi has delivered excellent answers.
Then there is the BYD DMi order received softly,
Less than production capacity DMi model pick-up cycle of 3 to 6 months, etc.,
The market is so magical,
With the outstanding performance of DMi and the outstanding performance of pure electric vehicles such as BYDHan and Dolphin,
BYD has also changed its previous decline and become a popular student in the automobile market.
Why is DMi so fuel efficient?
When the first generation of Qin plug mixed was listed, the fuel consumption of the Ministry of Industry and Information Technology of 100 kilometers of 1.6 was still somewhat repercussive, and there was not much to say later, although the hybrid was not as good as two fields, 6 liters of more than 100 kilometers was still OK.
Compared with the first generation, DMi is indeed a huge improvement after thick and thin, mainly depending on three factors
The hybrid strategy was changed to be mainly electrical, which reduced the complexity of the engine's working conditions.
High-power blade batteries and higher efficiency motors
A new generation of engines with a thermal efficiency of 43%.
From a technical point of view, this is three parts, but this is a comprehensive system engineering, mainly electricity, so the need for a more efficient motor system, and reduce the working conditions of the engine, you can make the engine comprehensive work efficiency higher, more fuel-efficient.
At the same time, the existence of the engine direct drive mode makes the engine and the motor can jointly drive the vehicle forward under certain working conditions, ensuring that the efficiency can also obtain better power performance. This is fundamentally unsolvable by Toyota's hybrid and range extender technologies.
Is DMi just selling because it's more fuel efficient? Of course not all, the hot sales of a car are many factors,
Product strength is on the one hand, fuel saving, high endurance, coupled with the applicability of the plug-in hybrid itself (urban pure electricity low-cost long-distance hybrid without endurance anxiety),
Marketing and popularity is on the other hand, at the beginning of the release of DMi, I am afraid that BYD itself did not expect that this system would be so recognized, which is also a kind of feedback from the market for BYD's buried research and development enterprises.
The significance of DMi's hot selling
First of all, IT is BYD's life for the plug
Due to the strong drive and influence of DMi, the total sales of plug-in and hybrid models in 2021 exceeded 500,000 vehicles, and the sales volume of one year is equivalent to the past two and a half years. The status of plug-in hybrid technology in new energy vehicles is no longer an insignificant small cripple, but has grown into a force that cannot be ignored.
The plug-and-mix market has finally ushered in a product that can be beaten, which also allows more consumers to re-recognize the plug-and-mix technology through DMi.
Driven by the demonstration effect of DMi, I believe that more brands will also re-examine the future of the plug and mix market, and the plug and mix will no longer be a pure transitional product in a certain period of time, and may become an important part of the future automobile market.
Looking forward to 2022, the total sales of plug-in hybrid models will exceed one million will be a high-probability event, and it is expected to establish a pattern of low-end electric, high-end electric, plug-and-mix this new energy troika.
Second, drive the price range of independent brands to move up.
Qin, Song Pro, Tang three DMi models have pulled the price range to the mainstream range of joint venture cars, and at such a price level can achieve considerable sales, which is the dream of all independent brands.
With DMi's technical aura bonus, BYD does go more smoothly than Geely, Chang'an, and the Great Wall in this regard, and the sales of BYD Qin and Song in January are 20,000+, ranking in the top 5 of cars and SUVs, and Geely's Xingrui and Xingyue are only red-eyed.
Of course, there are still many netizens who are worried about BYD's label, and many people say that if it is not BYD, hanging up individual brands, DMi will definitely sell more hot, or sell more expensive.
It is undeniable that the car does have a strong social label attribute, and BYD car logo does not currently have the premium ability of some other joint venture brands.
But the automotive industry is facing a major change that has not been seen in a century.
On this date of 2021, I absolutely dare not imagine that the plug can turn over so quickly.
With the date of 2022, why can't we imagine whether by-one car logos will be more acceptable in the future than they are now?