"I'm sorry that the weekend is full, there are a small number of places on weekdays, you can consider it..." Throughout the winter vacation, the store manager Wu Jia almost did not leave his mobile phone, consultation calls followed, and WeChat friend applications were countless.
Since the opening of the Winter Olympics, the fitness posture of athletes competing for gold and silver has ignited the enthusiasm of the public for ice and snow, and also made the indoor ski industry blow the spring wind of the industry. This "Fuyu Snow City Ski" in Beicai Town, Pudong, also ushered in a new round of experience boom by taking advantage of the Winter Olympic East Wind.
"Can you be like Gu Ailing?"
"That's right! Then try how to press the force on one foot. Standing in front of the indoor ski machine shaped like an oversized treadmill, coach Wang Xiangjuan is instructing 7-year-old young student Liao Yujie to learn new knowledge points - plough turning and semi-plough turning.
Many years ago, Ms. Xu, my mother, experienced skiing for the first time in the northeast snow town and fell in love with this exciting and happy sport. I heard that there was a simulated skiing in Pudong, so I took my daughter to practice together, and I was ready to go to the real snow with the "little snow friend" in two years.
The mother and daughter ordered lessons in the store, and the daughter began to enjoy the freedom of skiing. At the end of the 45-minute class, Liao Yujie wiped her sweat while still not finishing.
When Liao Yujie's mother and daughter's course came to an end, 10-year-old tong Zilun and her father had already changed their ski boots and were in place.
Wu Jia, the store manager, told Xiaobu that the store is the first store of the brand, with more than 300 students enrolled, so the course arrangement in the store is compact, and it can receive about 30 people a day when it is full. Coupled with the winter vacation factor, the shopping mall has a considerable flow of customers, and this open design store also attracts groups of curious citizens to enter the store every day.
"Especially after Gu Ailing won the gold medal in the freestyle ski women's big jump, we connected to several phone calls, saying that the children worshiped Gu Ailing and asked us what we could learn here." Wu Jia said that the customer flow and signing volume of this winter vacation store have increased significantly.
Participants range from 3.5 years to 50 years old
Changing into a snowboard, Tong Zilun and his father Mr. Tong stood on the ski machine one after the other. The ski machine consists of two drive shafts at the front and rear and a simulated snow blanket covering the conveyor belt, and the speed of the ski can be adjusted and the speed can reach up to 80 km/h.
Tong Zilun's family are all ski enthusiasts and have gone to too many snow fields. Just after the winter vacation in January, the family went to the Jilin Beidahu Ski Resort, where Tong Zilun changed into a snowboard for the first time and was very excited. Back in Shanghai, this indoor skiing satisfies the children's "excitement", because the friction resistance is greater than that of real snow, and it is more physically demanding and more testing to slide. "Skiing can exercise the coordination of the whole body, the northeast skiing time is short, practice on the machine, the snow season can skate better." Mr. Tong said to Xiaobu.
Coach Wang Xiangjuan introduced that in fact, the ski machine in the store was originally used for professional athletes' non-snow season training, and in recent years, it has begun to be commercialized and rolled out, which is an important equipment to promote the popularization of ice and snow sports. In order to ensure the elasticity of the snow blanket and simulate the feel of the snow field, spray water every hour or so.
"The minimum number of current trainees is three and a half years old, and the maximum is 50 years old. A large part of them are long-term members, they are ski enthusiasts, every year except for the snow season will practice in the shop, the double board can be proficient in the double board parallel, the snowboard can be smoothly changed. Wu Jia said that different courses such as snow and double board experience classes, advanced courses, and ski practice packages can meet diverse needs and make skiing a new way of sports in the city.
"Ice and snow fever" all the way south
In addition to ski machines, indoor skiing also comes in the form of artificial snow blankets and artificial snow. These new equipment and new technologies have changed the traditional concept of ice and snow sports "only in the north", and set off a "ice and snow fever" in the south.
According to the "China Ice and Snow Sports Development Plan (2016-2025)" and the "Opinions of the General Office of the State Council on Promoting National Fitness and Sports Consumption to Promote the High-quality Development of the Sports Industry", the total scale of the mainland ice and snow industry is expected to exceed 800 billion yuan in 2022, and it is expected to reach 1 trillion yuan in 2025, promoting the realization of the goal of "300 million people participating in ice and snow sports".
The Fuyou Snow brand side revealed that at present, the average number of students enrolled in each store is about 300, and a few months before the Winter Olympics, ski enthusiasts have come to consult.
Citizens' enthusiasm for ice and snow sports is increasing, which also promotes the coordinated development of ice and snow stadium construction, sports training, venue services and other formats. In Pudong, lujiazui center L+Mall, Jingyao Qiantan, Forte vitality city, la la baodu Shanghai Jinqiao and other shopping malls, there are indoor skiing formats. The world's largest indoor ski resort, Shanghai 'Ice Star', is also accelerating construction in the Lingang New Area, which is expected to be completed and opened at the end of 2022, when it will become a complex integrating sports, vacation, shopping, food and events.
Source: Pudong Release