Who is the hottest person at the beginning of 2022? I'm sure those three words come to mind in a lot of people's heads.
That's right, it's the ice pier where the internet topic is full, the online pre-sale is empty, and the offline snow queue is queued.
It is said that on the night of the opening ceremony, millions of netizens rushed into the official flagship store of Tmall Olympics and snapped up at an average speed of 0.18 seconds per unit. It snowed in Beijing in the few days when the offline sale was launched, and everyone was lined up for 10 hours at night with minus zero temperature, and I did not say whose limelight was robbed.
Not to mention us ordinary people, athletes with innate advantages want to take two home as souvenirs. Whoever has the ice pier has the "dominance".
Because a pier is difficult to find, the enthusiasm of netizens to spontaneously participate in "building a pier" is also high, tangyuan, coffee, nail art... As long as there is a pier in the heart, all things can be piered.
In foreign countries, it is also fragrant, and the most popular commodity on Amazon top 1 is the ice pier keychain. While firmly grasping the traffic, it has also become a new "wealth code", with an 8cm ornament with a unit price of only 100 yuan directly speculated to 130 pounds on the British Amazon platform, and it is a veritable "golden pier" on the second-hand platform ebay.
The reason why it can "increase in value" is not only because of the Winter Olympic boom, but also because its rock sugar helmet design is in line with the "routine" of the current tide play industry, and the integration of trendy avant-garde design into the well-known IP of the public is separated from ordinary panda plush toys, so in the eyes of many people, it is not only a Winter Olympics souvenir, but also a new wave of play items. Tide play OS: It's "routine" again~
This reminds me of the famous Mona Lisa portrait, which was not popular at first, and only began to attract attention after it was stolen. Later, many painters began to DIY prank it, and the originally dignified Mona Lisa suddenly became joyful and let it really go out of the circle.
Many of the trendy play items worth starting with also have such characteristics, based on the classic IP we are familiar with, incorporating new elements and upgrading them into refreshing trendy play, such as Fujiwara Hiroshi x Pokemon, which has recently been re-launched.
Friends who like to collect sneakers must be familiar with Fujiwara Hiroshi's iconic lightning stamp, which is like the Chanel double C logo and LV old flower, stamped on any single item, do not have to worry about sales.
Just when you think he has no other tricks except stamping, this man directly started to blacken Pikachu into a "charcoal-grilled version", not to mention fans, passers-by have to look twice. Like the pier with the ice shell, the design is unexpected, which is the first step on the top.
When the first wave of cooperation models were launched in 2018, the "banknote ability" brought by the Fujiwara Hiroshi label was demonstrated, and the Pikachu keychain sold for about 1600, and now it takes nearly 4000 to buy something. The original price of Pikachu dolls is less than 5k, and now the market price has reached 6w, which is not better than speculation to earn more? Most people will choose light-colored home decoration at home, decorated with a black pickup truck, and the memory point is super strong.
As long as the design is unique and interesting, you don't have to worry about the value. Before the super hot "eroded version" Pikachu should have someone to have an impression of it, the little red book someone posted to ask their girlfriend to spend 3.5w to buy a is not a "brainless IQ tax", the result of the comment area have said, big brother your blessing is behind it.
Before Lin Yun, Zhou Yutong and other stars have been in this series. Now if you want to enter, you can only try your luck on the second-hand platform, because it is a limited edition, and the appreciation space is still quite large.
These big IPs have also been gradually played bad in the hands of designers, such as Mickey, who was "poor enough to sell his facial features" last year, which attracted much attention as soon as it was launched, and the artist RX Strip not only removed its ears, but also pulled out its bottoms, completely giving people a whole emo.
Take off the "disguise" to be his own Mickey lonely and lonely, like a social animal who has been ravaged by work and returned home after a day? With a satirical and realistic design coupled with only 100 units sold, a premium is an inevitable trend.
The same routine also derives the "Black Water Ghost" diving Mitch and Mimi with water droplets hanging from it. Mei Chaofeng", "Qi, such an increase in volume and price of the design in the banknote capacity is no less than the ice pier.
*Offer price and second-hand price are for reference only
Big IPs like Doraemon and Simpson can also pay more attention, because you never know which one will suddenly announce discontinuation and then become "hard currency".
Like this kind of up to ninety-nine, down to just will go familiar with many of the ip we have been contacting, it can be a mascot or the protagonist of an animation, as long as you master this trend elements into the national IP design rules, do not worry about selling.
The originators of the tide who are well versed in this "routine" have already made a lot of money, and the buyers who entered the pit early have also achieved a small step in wealth freedom. For example, THE KAWS that everyone has heard of is to slowly make KAWS an iconic cultural symbol by reorganizing the structure of household names such as Mickey Mouse and Michelin tires.
It has not only contracted every corner of our lives, up to the living room of a friend's house, down to the hot spring center used to make devices, not long ago the Spring Festival when I went skiing in Changbai Mountain also encountered it, Kaws headquarters directly engaged in a ten-story almost huge ice sculpture, I have to say that in the marketing really good at play.
The be@rbrick of the whole network is also recognized by everyone to highlight the trend of personality and value preservation of financial IP, but its routine is deeper than KAWS, every IP you have seen it does not let go, every popular trend designer it has cooperated, I do not believe that you can not find a favorite.
Coupled with the crazy delivery of goods by celebrities, especially the avant-garde design or the limited edition that is difficult to grab, the value-added is also the best evidence of their own vision.
As a result, the rush to buy has intensified, more and more people and ashes collectors "share the cake", and the price of the secondary market has naturally soared.
Although the limited edition value preservation capacity Max, this track is too congested, and there is no shortcut at all. Here to teach everyone a "leak picking" trick, is to choose the pink tide to play. After all, now the tide play has slowly become a gift giving choice, which girl does not want to receive a pink doll on important holidays such as birthdays and Valentine's Day, ah, see the pink directly is not wrong.
In addition, most of the pink dolls are pure in color and low in saturation, and they are bought and placed at home, whether they are paired with minimalist style or rich style, and it is inevitable that they will be sought-after.
BB who have observed these tides playing secondary market prices will find that from large building blocks to brick bears, KAWS, and small to bubble marts, the premium of pink models is not low, and the same single pink version will be more valuable.
Like the recently popular new dark horse IP ROBBI rabbit, the price of the pink festival has nearly tripled in just one month.
In addition to the value-added ability of the tide play of renovating and designing childhood animation IP, there are also some artists and studios that create distinctive IP that is also recognized and has been hyped up in the second-hand market.
Especially now that I see more cute and cute tide play, everyone is more and more interested in the design of grotesque and bad taste. Staring at the big eyes, grinning to the temples of the mouth, and with a hint of evil in the cuteness, Labubu just grew on everyone's "ugly" point, which belongs to the type of acceptance incompetence at first sight and feels weird and cute for a long time, so the price also begins to gradually "lose control".
Like the previous limited edition of the science search team price of about 2000, now want to spend 8000 is not necessarily willing to come out, the price of large titans has exceeded 4w.
The Labubu Angel ornament sells for less than 8k, because it is out of stock and now sells for 21999 on something. Although the audience attracted is small, but because the recognition is too high, it will give people a unique taste, not to follow the trend of the impression, coupled with the continuous cooperation with Bubble Mart so that this IP exposure is continuous, there is traffic there is a contract, so the value is very stable, not easy to have big ups and downs.
Image source: @rabbit
Equally eerie and endearing in style is the artist Joan Cornellà's handiwork, whose work, always with a surreal black humor, is weird and brain-opening, and has accumulated a wave of fans in China, which many people use as avatars.
Since the beginning of his tour exhibition, the limited number of handmade has attracted a lot of attention, I remember the previous Bootyboop official price of 1000+, because the number is small and difficult to buy, it has been fried to 3000 on a treasure. Don't look at such a small ornament, put in the living room or office desk at home can make the boring furnishings interesting and joyful.
The extranet is even more speculative to a sky-high price. Because of the small number of releases and the NFC number of each piece, the price will only rise and fall as the artist's popularity grows. Recently, he is holding an exhibition in Shanghai, and if you are interested, you may be able to buy it.
As an investment product that rises faster than stocks and funds, the tide is expected to continue to blow. For us ordinary consumers, tide play can make us temporarily withdraw from the busy real life, return to innocence and beauty, but also make home decoration more interesting and changeable, and add artistic atmosphere. This is also the reason why the tide play is recognized and liked, and the collection value is constantly rising.
What trends have you planted to play IP? Will you start playing with these trends when you have a good budget? Feel free to talk to me in the comments section.
This article was edited by Sushi
Art Editor: Beanie
Tap,
Share with more friends