Text/Ball Review/Zi Yang Correction/Zhi Qiu
Among Chinese smartphone brands, OnePlus has always followed the globalization strategy, especially in recent years, it has paid more and more attention to the United States, Europe and India, and strives to become a global high-end mobile phone brand.
After the unremitting efforts of OnePlus, it has made great achievements in the global mobile phone market.
India won the high-end market and the top five sales in the United States
According to data released by Counterpoint, a well-known market research company, in the US smartphone market from the third quarter of 2020 to the fourth quarter of 2021, OnePlus's sales volume successfully ranked among the top five in the market.
You know, in the U.S. smartphone market, Chinese mobile phone brands are difficult to intervene, as strong as millet, OV in the U.S. market is difficult to get excellent sales results, and OnePlus has successfully broken the situation, sales ranked fifth, the strength should not be underestimated.
In addition, in addition to the excellent performance in the US market, one plus is also the same in the Indian market, according to the author's understanding, in 2021, one plus in the Indian high-end smartphone market achieved the highest shipments ever, and won the sales champion.
But what is interesting is that as a domestic mobile phone brand, OnePlus's products are not common in China, and its market share is pitifully low. According to the 2021 China market smartphone sales ranking released by data survey company CINNO, OnePlus only occupies 0.8% of the market share.
From the data alone, OnePlus mobile phones are very unpopular in the Chinese smartphone market, basically at the same level as Samsung.
Why is OnePlus uncommon in China?
Why is the development of OnePlus so different at home and abroad? In the author's opinion, this is mainly related to the development strategy of OnePlus. According to the data, in 2013, Liu Zuohu, who has been working at OPPO for many years, chose to "stand on its own" and created a plus mobile phone brand.
Unlike other mobile phone brands, OnePlus set its sights on the overseas high-end market in the early days of its establishment, and in only five years, OnePlus successfully entered the US market with high-end mobile phone products.
In addition, OnePlus continues to explore overseas high-end markets, in addition to the US market, and then entered the European market, The Indian market, etc., and has made good achievements.
It is precisely because OnePlus mobile phones have been developing in overseas markets for many years and ignoring the domestic mobile phone market, so that the popularity of this mobile phone brand in the domestic market is not high, and many consumers will list OnePlus mobile phones as niche brands.
The current Chinese smartphone market is showing a situation of a hundred flowers, and Xiaomi and OV are carrying out multi-product line layout, which further covers up the sharp edge of OnePlus mobile phone products.
In short, under the influence of multiple factors, it is reasonable that OnePlus mobile phones are not common in the Chinese smartphone market.
OnePlus leveraged its efforts to open the door to the Chinese market
However, OnePlus has been working hard to open the door to china's smartphone market, in 2020, OnePlus officially merged into OPPO, under the efforts of Liu Zuohu, OnePlus has gradually integrated with OPPO.
It is worth mentioning that in order to open up the Chinese smartphone market, OnePlus borrowed a lot of things from OPPO, such as borrowing systems, since OnePlus merged into OPPO, OnePlus's hydrogen OS was replaced by OPPO's Color OS.
In addition, OnePlus is more marked with the attention of OPPO physical stores, it is reported that OPPO's 1,000 after-sales outlets across the country have been opened to OnePlus users.
Not only that, many of OPPO's core technologies have gradually been delegated to OnePlus products, further improving the strength of OnePlus' products.
Write to the end
There is no doubt that backing up to the towering tree of OPPO makes it easier for OnePlus to open the door to the Chinese market, and it only needs to do a good job in products, sales channels, marketing and other resources accumulated by OPPO.
All in all, as OnePlus begins to fully develop the Chinese market, its popularity will further increase and sales will increase.