▲DJPOWER Huadu Factory
20 years ago, DJPOWER was founded in Guangzhou, when everyone did not realize that a new star in the field of stage special effects was rising, and he would stand on the international stage many years later, affecting the upgrading and development of stage special effects equipment.
20 years is a milestone, but also a new starting point. In 2022, Digipal enters the age of 20, at a time of strong development. At the beginning of the new chapter, I have the honor to interview Mr. Xu Shuiqing, the founder of Digepal, to listen to his twenty years of attack and glory, strength and style, and to decode The excellent genes of Digipal.
Chairman of Digipal
Xu Shuiqing Interview Video
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Giving up is easy, but sticking with it is cool
When Xu Shuiqing undertook some bar projects in his early years, he came into contact with stage special effects products, developed a strong interest, and with a passion, led a team of three or two people to plunge into the field of stage special effects, which was 20 years. Xu Shuiqing recalled the opportunity to enter the industry, laughing, "At that time, I thought that I could get it in a few months, these products look simple, but in fact, it is not so, I spent more than ten years to basically master the core technology of many stage special effects products." ”
▲DJPOWER China Marketing Center (Zhujiang New Town)
In the early days of entrepreneurship, there were many difficulties. At that time, there were no professional stage special effects equipment manufacturers (including stage smoke machines) in China, and the best products were imported from abroad, which formed a technical barrier and stood in front of Xu Shuiqing. "At that time, there was no model machine in China, so we relied on ourselves to think and guess what the product should do according to the pictures." Fortunately, even though there were many difficulties, Xu Shuiqing still never gave up, but instead aroused his desire to win, did not succumb to difficulties, had no experience, and began to grope little by little.
▲A corner of the front desk
▲A corner of the office area
▲Staff restaurant
▲Employee bar
According to Xu Shuiqing's description, the original Chinese stage smoke machine is all the use of simple mechanical temperature control, there are serious safety hazards, aware of this problem, he first proposed the development of electronic temperature control programs in the industry, leading the team from scratch, experiencing many twists and turns and breaking through key technical bottlenecks, in 2003 successfully developed a stage smoke machine using electronic temperature control technology. When he found that traditional heated aluminum was too easy to clog and leak, he began to develop a stage fog machine that used integral casting heater technology.
"Believe that you can solve any difficulty, believe that you can break through any technical barriers, and believe that you have super creativity." With this strong belief and indomitable momentum, Xu Shuiqing has successfully removed obstacles and thorns in the development of enterprises.
▲Chairman's Office (Zhujiang New Town)
"It's easy to say now, but it's all because we've gone through a long, long test to stabilize the technology, and it can be said that the mainstream technology on the market now comes from us." Along the way, Xu Shuiqing has stepped on the pit and fallen, but still has a bright heart, firm steps, insists on walking a road to the end, never gives up, and leads Dijpal to the glory avenue full of praise, thriving and prosperous in more than twenty years of development.
If you have the heart of a craftsman, you are invincible
Digipal has gone through 20 years of ups and downs in the field of stage special effects, and even if the number of competitors has increased later, it still occupies an absolute trendy position, which is inseparable from Digipal's dedication to technological innovation and research and development.
Since the establishment of Dijpal, Xu Shuiqing has deeply realized that only innovation can make enterprises have absolute competitiveness and continue to move forward. "Not innovating is failure, this sentence is engraved in the blood of Digipal, we always put innovation first." Xu Shuiqing said, "Because of this, the international impression of us is that we are an innovative enterprise, launching many epoch-making stage special effects products. ”
▲ DSK-1500V LED air column hood
In 2007, Digipal made a major technological breakthrough in the world's first patented smoke spray "stop", which targeted to solve the common problems of most special effect products in the smoke machine industry at that time - residual smoke, dripping water and other problems. As soon as the "stand-stop" technology came out, it was widely praised and recognized by users at home and abroad because of its easy-to-use, safe, smoke-clean and clean stage effects, and also made Digepal launch a reputation of "innovative research and development", becoming a "Chinese innovative stage special effects company" that could not be ignored internationally, successfully opening the gap in the field of international core technology monopoly stage special effects, and drawing a "cake" belonging to Digepal.
It can be said that this is not only an epoch-making event in the field of domestic stage special effects, but also an important step for Chinese stage special effects to move towards the international stage.
▲ H-2VSD color-changing double-tube speed jet column
In 2015, Digipal once again made the world's first "rapid spray" patented technology, which was applied to the "H-2VSD speed jet column smoke machine" for the first time, which increased the eruption response speed of the air column smoke machine to about 0.2 seconds as never before, making the air column effect more rapid and cool during the stage performance, and was quickly applied to major performance entertainment venues after launch.
In 2016, Digipal launched the H-SW3000 rainproof fog machine in the world, with exquisite shape, excellent effect and perfect function, and immediately shined on the international stage after being launched on the market, once again proving Digepal's continuous innovation concept. (There are many new products, due to limited space can not be listed, details can refer to the www.djpower.cn)
▲H-SW3000 magic water mist machine
Not only that, Digepal will develop new patented products almost every year, pursue innovation, but also pursue meticulous craftsmanship, and strive to provide customers with reassuring and reliable products, which is the key to Digipal's continuous climbing to the peak. Twenty years of wind and rain, twenty years of glory, Xu Shuiqing used a wealth of innovative technologies to consolidate the cornerstone of Dijepal's honor and set up the ladder of Dijpal to the top.
"Even if only a little is promoted every year, it is a valuable experience and technical improvement, which will profoundly affect the quality and effectiveness of the machine." According to Xu Shuiqing, in the first generation of electronic temperature control technology has been available for more than a decade, Digepal still insists on improving and upgrading it, and has become stable so far, "We want to keep improving, it always has something to do better." ”
▲DJPOWER Huadu factory exhibition hall
The author believes that the spirit of craftsmanship is the most able to summarize the words that Digepal continues to innovate on the road of product development. Dijeppal has the excellent temperament of the craftsman spirit, patience, concentration, persistence, rigor, meticulousness, excellence and other qualities, which has become its invincible spiritual pillar in the wave of market competition.
Solidarity and fraternity Fairness and justice Freedom of speech
Admittedly, Digepal's strong vitality is inseparable from the team. Enterprises and teams are the same breath of common destiny of the relationship, is a win-win cooperation, integration and symbiosis of the relationship. As the old saying goes: "When the interests intersect, the benefits are scattered; when the forces intersect, the forces go away; only when the hearts intersect, they will become long-lasting." Xu Shuiqing also understands this truth, intersects with the heart, integrates "love" into the company culture, and summarizes it into three words - "unity, friendship, fairness and freedom of speech".
▲DJPOWER Conference Room (Zhujiang New Town)
The company's employees come from all over the world, can meet, meet, know each other in Digepal, Xu Shuiqing regards it as a very valuable fate, hoping that every employee can become their own family, pouring attention and love. Therefore, he put unity and fraternity first, "We often carry out team building or expansion activities to enhance feelings, and everyone gets along very well." Xu Shuiqing said, "I always feel that everyone's heart together is the most important." "Under the influence of this atmosphere, care and love have been integrated into the hearts of everyone in the team, penetrated into customer service, provided customers with accurate, intimate and heart-warming services, and won the recognition and trust of customers."
▲Team photo
Not only that, but Digipal gives employees enough equality and respect. When dealing with contradictions and problems within the company, it is based on the principle of fairness and justice to deal with them, so that they are fair and open, "We will hold a discussion group to solve the problem on the surface." Xu Shuiqing said, "No matter who it is, he has done something wrong, he must apologize." "Fairness to people and doing things openly are the most basic respect that Digipal gives to employees, and freedom of speech is a basic right." At Digipal, employees can reflect on issues across levels and express their opinions and ideas as they wish. This ensures that the problem is handled based on basic facts, rather than "one word", resulting in increased contradictions, which reduces the contradictions and suspicions between employees, unity and fraternity between employees, and also wins the trust and support of employees for Digipal.
In the face of such a united and cohesive team, you may defeat one person, but you can never defeat the whole, team spirit is an invisible fortress, prompting the enterprise to continue to be strong and exuberant.
Because of concentration, so brilliant
It is not difficult to see that Xu Shuiqing has been focusing on the field of stage special effects for twenty years, when asked if he has ever thought of doing lighting and sound and other system products, he admitted frankly, "I thought about it at the beginning, but we finally decided to focus on stage special effects, the scope of stage special effects is very large, and it is not easy to do it deeply." "A valuable thing has been done for a long time, with public awareness, the recognition of the brand will naturally form, and the real quality and valuable things will eventually precipitate, and the sand can be picked."
▲《Beijing Yuyuantan》
▲"Only Henan"
▲《Xi'an White Deer Plain》
So far, the major representative well-known projects in China have the figure of Digepal, covering the fields of cultural tourism, paradise, satellite TV, entertainment and so on.
▲Oct
▲Chimelong Paradise
▲Sunac Cultural Tourism City
In terms of cultural tourism, such as participating in the production of "Only Henan", "Xi'an Bailuyuan", "Beijing Yuyuantan" and other projects; in terms of parks, such as Fantawild Park, Chimelong Park, Overseas Chinese Town, Sunac Cultural Tourism City and other projects; in terms of satellite television, long-term cooperation with CCTV, Beijing Satellite TV, Hunan Satellite TV, Zhejiang Satellite TV, Oriental Satellite TV, Jiangsu Satellite TV and other satellite televisions; the cooperation evenings include mid-autumn party, double 11 evening party, New Year's Eve party, Spring Festival party, etc.; cooperative variety shows include "Praise for Songs" and "Chasing The Light!" "Our Song", "Sister Riding the Wind and Waves", "Brother Who Cut Through Thorns", etc.; In terms of entertainment, it has long cooperated with entertainment brands such as Noah's Ark Group, SPACE PLUS Group, PLAY HOUSE Bar, Omia Bar and so on.
▲Spring Festival Gala
▲New Year's Eve party
▲Double 11 party
"In the future, Digepal will continue to do a deep job in the field of stage special effects, focus on the research and development of stage special effects, focus on the research and development of basic technologies, continue to push the technology to the extreme, build the reputation to the strongest, and become the most high-end brand in the field of global stage special effects." After 20 years of hard work, Digipal has long been a leader and leader in the field of stage special effects. Because of its professional spirit, Digepal has become a high-profile brand from a team of three or two people, shining on the international stage and winning the favor and recognition of the market.
▲SPACE PLUS Group Bar
▲ Noah's Ark Group Bar
▲PLAY HOUSE Bar
Editor's Note
"In twenty years, we have traveled a long and short road and experienced many ups and downs, but we believe that no difficulty is insurmountable." For Xu Shuiqing, all the glory is just a proof, an affirmation, and a motivation that makes him take the road of the future more firmly and persistently.