The trend of the times is changing too fast, so that in recent years, the pace of adjusting the strategy and promoting new products of major enterprises around the world has also been accelerating, and even including adjusting the brand logo has become one of the key actions of some enterprises.
This is not on February 17, BYD Group issued a new logo. But please note that BYD's passenger cars have completed the logo update as early as last year!
---- is close to the people, textured and grounded
For BYD to change the logo, Xiaobian especially consulted a friend who had learned the psychology of symbols, he told me that the original BYD outer olive frame is thicker, the font line is thicker and harder, which can better show the brand momentum and product strength. However, today's logo outer frame has become thinner and the font has become rounder, which is to bring people an affinity, grounded and textured impression through a more cute and elegant visual effect.
In fact, this should also be in line with the pace of BYD's development, and now BYD Group is in the world, including electronics, technology, new energy, commercial vehicles, rail transit... Fields and other fields have developed well, and the next step is to make the brand image deeply rooted in the hearts of the people, especially to communicate with Generation Y consumers, but also in the form of friends to communicate. Changing from the logo image is the first step to step out of the trend!
Bydir Group's new logo will be used in its electronics, new energy, rail transit and automotive industries. At the same time, each brand in the passenger car segment will use its own brand identity.
Come all come, don't you like it?