China's auto market in 2021 is not smooth, the aftermath of the continuous impact of the epidemic has not been smoothed, and the shortage of chip supply has risen again. However, Jietu Automobile has maintained steady growth in the turmoil, achieving sales of 154,077 units (including exports) in 2021, an increase of 17.9% year-on-year, and the cumulative total sales volume since its establishment reached 463,814 units, creating the Jietu speed of China's cutting-edge SUV brand and adding a bright color to the Chinese auto market.
The new product effect is significant, helping Jietu Automobile's annual sales to reach a new high
The product will always be the leading light for Jietu Automobile to lead the "Travel +" segment. In 2021, Jietu Automobile has successively launched jietu X70 (parameters | inquiry | picture) Zhuge and Jietu X90 PLUS two blockbuster new products, and opened the jietu X90 zilong pre-sale in November, effectively improving the product matrix of the X70 and X90 two star series.
At the same time, Jietu Automobile's products have completed the transformation from functional development to scene experiential development, and through continuous digging and improvement of car scenes, the whole scene covers the car experience. Deeply rooted in the SUV market, Jietu Automobile has completed the high-density coverage of the 70,000-150,000 yuan SUV market segment from bottom to top, and through the combination of product advantages, it has fully met the increasingly personalized and diversified car needs of consumers, thus driving the overall sales growth of Jietu Automobile.
Deep, multi-dimensional user operation is the catalyst behind sales growth
"User-centric" has never been a slogan. By the end of 2021, the user scale of Jietu Automobile will reach 460,000+, and with the continuous accumulation of the user base, how to create an efficient user operation system has become the key. In fact, Jietu Automobile has already elevated its user operation to the height of corporate strategic development, which is also the direct reason for its rapid sales growth and continuous powder absorption.
In 2021, Jietu Auto released the user co-creation ecosystem and joined hands with users to create "our Jietu". Conform to the development trend of the times, abandon the traditional user operation ideas, and establish a bridge of close communication with users by creating a user co-creation ecology of products, brands and ecology, so as to achieve user co-creation, ecological sharing and win-win cooperation with partners. A total of 35,000 people have participated in product co-creation, and a total of 750+ user suggestions have been harvested; in terms of brand co-creation, the joint creation of The new logo of Jietu and the X-1 name of Jietu have been launched successively, and 2,000+ people, including design masters, KOLs, and user fans, have participated in it and feedback 2,100+ works.
In 2021, Jietu Automobile also released the ecological brand of "Jietu Peers" and established the "Jietu Automobile Fan Organization "Jietu Army" to continue to deepen the breadth and depth of user operations. The former aims to make users perceive the digital service of "anytime, anywhere and at will" through the three directions of professional peers, wisdom peers and happy peers, and fundamentally build a new model of diversified user services; the latter is a responsible, emotional, willing to help and happy fan organization built with users, which is the emotional and connection link between Jietu Automobile and users. Through the gradual improvement of new fans and brand reputation brought by user reputation, the circle of Jietu automobile users is becoming more and more perfect, and the feedback of the brand is realized.
At the same time, high-quality development will achieve a leap in the brand value system
In 2021, Jietu Automobile completed the brand advancement and officially became an independent automobile brand, which is a milestone leap in the history of Jietu Automobile's development, fully releasing the brand value and potential development momentum of Jietu Automobile, and the boost and rapid growth of sales is one of the specific performances.
In the past year, Jietu Automobile has strived to create a smart and healthy product core label, bringing users a better travel experience, but also becoming a touchpoint for the release of brand value, and has won high praise from authoritative institutions and mainstream media at home and abroad. For example, with its hard strength in "intelligent health car", Jietu X70 Zhuge has won the "CN95 Health Cockpit" 5A level certification of China Automobile Research Institute; it is worth mentioning that Jietu X70 Zhuge is also the first model in China to obtain the "PM2.5 air purification, low ozone negative ion" China-mark certificate of TUV Rheinland, and the reputation of "mother and baby level car" is well deserved.
At present, Jietu Automobile is in the process of digital upgrading and transformation. On the one hand, it provides users with a more efficient service experience through digital means, and on the other hand, it realizes the digitization of enterprise business. Relying on the comprehensive development of digital marketing initiatives, Jietu Automobile has established an efficient communication bridge with more young consumers, and while continuously passing on the label of Jietu Automobile's youthfulness to consumers, it also allows consumers to have a new understanding of the digital process of Jietu Automobile, drive marketing reform with digital operation, and achieve brand value leap.
On January 22, 2022, Jetto Auto will celebrate its fourth anniversary. Looking back on the four years, With the "travel +" strategy as the core, Jietu Automobile has moved from a "participant" to a "leader" in the market segment. Looking to the future, Jietu Automobile still has the original intention and mission, combining the development trend of the times and the deep-seated needs of consumers with the development of enterprises to create more connections for users, embrace more opportunities, and create more possibilities