BYD changed the LOGO! On February 17, BYD Group announced that it has renewed its brand and released a new logo. In addition, its BYD automobile has also upgraded its logo. After the news came out, it was once on the hot search list, and it seems that netizens' attention to new energy vehicles and independent brands is still quite high.
According to BYD's official statement, the replacement of the new LOGO is adhering to the brand mission of "using technological innovation to meet people's yearning for a better life".
The new and old LOGOs have not changed much, and in terms of visual effects, the new LOGO as a whole is more rounded and affinity. On the basis of retaining the passionate red color and the ring circumference, through the adjustment of the round frame lines and font details, the original sharp angle of the glyph is changed to a more mathematical and aesthetic rounded corner; at the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings.
According to BYD's official statement, the ring in the new LOGO represents BYD's global vision and sustainable development concept, which highlights BYD's "people-oriented" concept and determination to use technology to solve social problems and create a better life for mankind.
In addition, BYD's new LOGO will also be used in its electronics, new energy, rail transit and automotive industries. Among them, each brand in the passenger car segment of the automobile industry will use its own brand identity.
As one of the important parts of BYD, the passenger car segment has also carried out visual optimization of the LOGO. According to BYD's official statement, the new logo is based on the specific scene needs of the business and the consumer perception interaction, which is in line with the current graphic design trend, more three-dimensional and design aesthetics, and more recognizable.
For BYD's bid change this time, netizens have different views on this, some netizens think that the new LOGO is good-looking; some netizens think that "a lonely change"; some netizens have put forward valuable suggestions, and more netizens are curious about how much money it has spent! What are your views on this BYD bid change, you can leave a message in the comment area to tell us.